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Essential Tips for Better Twitter Etiquette

We live in a world where Twitter is one of the main news outlets. The greatest celebrities and the most powerful statesmen in the world are sharing their official opinions via Twitter. Major studios are teasing their new movies on Twitter first, and for the majority of people, Twitter is the most important news source there is.

Now, outside of being just passive recipients of other people’s Tweets, people are Twitter users themselves. This too comes with a string of responsibilities and consequences. For instance, you see people facing outrage or even losing their jobs over something they’ve tweeted years ago. At other times, if you’re not careful, you may rapidly start losing followers.

The thing is that knowing how to use Twitter properly is not nearly as intuitive as it seems. Sure, registering a Twitter and understanding that your posts can be 280 characters long is quite simple. However, not a lot of guides take time to introduce you to some basic dos and don’ts of this platform. With that in mind and without further ado, here are some essential tips for better Twitter etiquette to get you started.

Twitter etiquette

Twitter For Business Vs Personal Twitter Profile

If you’re running a business, it might be a good idea to make a separate professional Twitter profile. So, that’s it? After all, Twitter is Twitter and all you have to do is use it like you use your personal Twitter profile, right? Well, not exactly. You see, there are several important differences.

  • Purpose: Your personal Twitter account can be about anything you want it to be. You can express your personal opinions, talk about your daily routine, etc. A business account requires you to stick to the point. While you can express an opinion, it needs to be a stance of the organization and only on something that concerns the industry. You also need to share valuable information and stick to the important talking points.
  • Tools: Simply put, Twitter provides businesses with more tools to analyze their market and grow their reach. There are also features like Quick Promote, Twitter Shopping, Professional Profiles, etc. Needless to say, these are not available to personal accounts.
  • Requirements: For a professional Twitter account, you need to fulfill several requirements. For instance, while you can name your account however you want, your account profile needs to have a name, a bio, and a profile picture. You must also confirm your identity. For a personal account, all you need to do is be older than 13.
  • Profile photos: Now, there are two acceptable types of profile photos for a professional account. You can either use a headshot or a company logo. When it comes to personal accounts, there are no restrictions.

Now, while you should always list your source of information, as a business, this is far more important. For instance, if you’re a broker, mentioning the tools for traders that you’re using in your analysis is not required, but it is expected of you.

Whom Should You Follow Back?

On Facebook (and MySpace before that), everything was clear. Someone sends you a request, and by accepting, you’re forming a reciprocal online relationship. On Twitter and Instagram, on the other hand, you don’t have to follow back people after they start following you. This causes an eternal dilemma, who should you follow back, and is it fine to not follow back everyone?

Now, there are some strong arguments to be made for following everyone back:

  • It’s just good etiquette. Will people be grateful if you follow them back? Not necessarily. However, they might hold it against you if you don’t.
  • Following people back might get you more followers. People prefer pages that follow people back. If you can occasionally comment on their Tweet (or even retweet them), even better.
  • You get so many sources of content, which is a real challenge for busy businesses.

The problem is that every Twitter has a limit. Now, the limit of being able to follow only 5,000 other accounts seems inexhaustible, but you know people on Twitter who have a following of millions. For them, following back everyone who follows them isn’t an option. So, if you have to choose, who should you always follow back?

  • If you’re a business, follow your target audience. Some people are just more likely to become customers.
  • If you’re a personal account, follow back people you know personally. Even if you don’t like them, it’s probably simpler to read a Tweet or two than to have an awkward moment once you meet them.

Once your business is large enough and you start being seen as an influencer, people will be more understanding of you not following them back. Until that point, try to be a bit more tactful.

Reasons to Not Follow Back Everyone

Now, we must make a quick digression and address some of the strongest arguments against following absolutely everyone who wants to follow you.

  • Bulk following is a lot easier than bulk unfollowing. So, if you know that, at some point, you’re going to start bulk unfollowing people, it might be best to skip this step in its entirely.
  • While this may sound ridiculous to you, a lot of people pay close attention to the follower-following ratio. Sure, having a slight discrepancy is fine, but following 4,000 people while having 120 followers yourself is a bit sketchy and might lead to people not taking you seriously. In other words, you don’t want to mess up your ratios.
  • One of the main reasons why people use Twitter is because of the content. When following too many people, your organic feed will become a mess. Now, this isn’t an issue if you’re a bit more selective with whom you’re following.
  • A lot of people don’t maintain active accounts. Discovering these dormant contacts is a lot harder later on, seeing as how they’re far from sight. When following people back in droves, you put yourself in an even more complex situation.

In the end, there’s no right or wrong answer here. Each of these two strategies makes sense in a certain context. That’s it. It’s all context-based, and it’s for you to decide. It’s a lot easier to decide, however, when you have all the facts.

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Some Dos and Don’ts

The biggest problem with Tweets is that they create an impression of being a monologue tool. A tweet is not the same thing as a direct message, which is a concept that a lot of individuals and brands have missed entirely. What you should do instead is start a dialog.

Don’t get offended if people don’t follow you back. As we’ve discussed in the previous section, not everyone’s obliged to follow you back, and that’s fine.

Try to avoid Tweeting too much. Now, while some put this limit at a different spot but you should never exceed more than 20 tweets per day. If you have more ideas than that, save some of them for days when you’re not as inspired. In other words, schedule your tweets or even make an editorial calendar.

Ask people for a retweet. Some people are your friends, partners, or allies. There’s no shame in asking them to retweet for you. Asking them to retweet for someone else can be even more impactful and portray you in a positive light. Just make sure that you’re there to return the favor (without even being asked).

Now, we’ve mentioned that you can use up to 20 tweets daily. Well, out of those 20 tweets, you might want to use 19 talking about others and one talking about yourself. While this seems like an absurd ratio, turning these things around or even going 50/50 will make you lose followers.

Don’t ignore when someone talks of you (even if it’s bad). Use clout and try to be as respectful as possible. Remember, no one has ever “won” an online argument. People on Twitter seldom argue rationally.

Everything Posted Online Is Online Forever

Deleting a Tweet or editing it is not a 100% reliable method of handling a bad tweet. Everything uploaded online is online forever. Even if you delete or edit it, there’s still a chance that there’s someone who saved a screenshot. Sure, it’s been years since your “problematic” tweet, and no one has posted it online. Does this mean that you’re safe? No, not really.

The only way to efficiently avoid this problem is to adopt the right mindset. In other words, whenever you’re about to push the tweet button, remind yourself that this will now be online forever. If this thought makes you uncomfortable in any way, pause for a second and rethink whether you should post it at all.

You Have an Obligation to Tweet

People are following you on Twitter to hear your opinion on the latest matters, to get entertained by the content you put out, or to hear of your latest offers. In other words, you owe your followers their regular dose of your tweets. Just keep in mind that retweeting others won’t cut it. You need some original content, as well.

Now, remember that people want to retweet content they like. It’s another reason why they follow you, and it’s a trend that will benefit you greatly, as well. To make this easier and simpler, you should use only 260 characters in your post. This way, people can put RT@username before they copy your tweet.

Out of sight, out of mind is especially applicable here. If you don’t retweet regularly, people will simply forget that you’re there. This is one more reason why having an editorial calendar and scheduled tweets is such a great idea. Moreover, it’s a fact that posting during some parts of the day gets you better engagement. So, the schedule of your Twitter posts can be just as important as what you’re posting.

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Master the Terminology

Now, mastering Twitter terminology is hardly a challenging task. The problem is that it’s been so long now that you feel embarrassed for not asking about some of these terms earlier. Even terms as simple as:

  • Bots
  • DM
  • Feed
  • FF
  • PRT

It can be quite confusing. Still, you don’t have to ask. All you have to do is go on Google and check it for yourself. Another thing, while Twitter is great for starting a conversation, it’s incredibly important that you understand one thing – Twitter is not Google, and you shouldn’t use it that way. Asking a question on Twitter takes as much of your time and effort as typing it in google (or even saying it into your microphone). Sure, there’s no rule against it, but it can low-key annoy some people.

Be Nice

While this may seem a bit too abstract, the truth is that it’s pretty simple to understand and uphold. Don’t be negative, don’t insult people, and don’t spread spoilers. These are the things that you would hate if they were done to you, so the least you can do is avoid doing so to other people. All of these behavior patterns can lead to a loss of followers (as they should).

The world is not all sunshine and roses, and you don’t have to be positive all the time. However, if you’re always spreading negative energy, this will soon come to haunt you.

In terms of spoilers, there’s a certain common-sense rule of when something stops being a spoiler. Sure, spoiling an episode that was just out is a bad move. However, mentioning something from a movie that went out ten years ago can be seen as a spoiler only by someone dead set on nitpicking. On Twitter, however, you’ll meet these people in abundance. Still, if you can’t avoid these accusations, you shouldn’t worry too much about them.

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Summing Up Twitter etiquette

The truth is that while a list of tips and tricks is handy, there’s no way to learn how to navigate the Twitter landscape until you’ve gained at least some experience. Sure, some behavior patterns are wrong, but for the most part, you’ll have to rely on the trial-and-error method (and quite heavily so). So, look for some resources and try to come prepared. Keep in mind that if you want to make some serious results on Twitter, you need to take Twitter seriously.

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All You Need to Know about Instagram Reels?

Instagram reels are the platform’s latest video format, released in August 2020. Since then, they have completely transformed Instagram, with the majority of its users being unable to recall what the social media platform was like before. Unlike stories that were limited to 15 seconds, reels can be 90 seconds long.

Some see the introduction of reels as the platform’s attempt to try and outcompete TikTok. So far, it has proven to be a huge success. After TikTok was banned in certain regions, Instagram Reels quickly filled the spot in regions like India.

About 91% of active Instagram users watch videos on this platform daily. Even more importantly, it was shown that reels have a 22% higher engagement than their traditional video counterparts. This already makes them indispensable to digital marketers, especially those aiming to increase organic engagement.

With all of this in mind and without further ado, here’s what you need to know about Instagram reels.

How Do Instagram Reels Work?

Instagram Reels

Simply put, reels are short-form, vertical videos that can be up to 90 seconds long. Reels were originally limited to 15 seconds (similarly to their story counterparts), but this was later revised and extended.

One interesting thing worth keeping in mind is that each TikTok update, aimed at prolonging the maximum length of their videos, was followed by an equivalent update of reels. So, as soon as TikTok extended its video length (to 10 minutes), a video length extension on the side of reels was expected by marketers worldwide. This further goes to reinforce the stories of rivalry between these two platforms.

The biggest advantage (and the appeal) of these reels lies in the fact that they’re easy to edit. This means that both individuals and organizations have an incredibly easy job of displaying their creativity and impressing their audience.

Unlike Instagram stories, reels do not disappear after 24 hours. They remain on your profile until you delete them. Now, it is also possible to share your reels as stories in which case, they will act as a regular story and, unless saved in highlights, disappear.

While they can be shared to their feed and stories, reels have also received their own ‘Reels explore’ page. This alone testifies to their significance for the platform and makes them even more potent as a tool to increase one’s organic visibility in the social media landscape. It is also why, when hiring a virtual assistant or social media manager, it’s paramount that they understand this format thoroughly.

What is the Instagram Reels Play Bonus Program?

The most interesting creator incentive is the Instagram Reels Play Bonus Program, where you get paid directly by the platform for posting reels. Still, qualifying for the program is not easy, and it’s not available in all languages (at least at the moment). Also, the program is only available for a limited amount of time, which is why users have to make an extra effort before this eligibility expires.

Not all reels count toward the bonuses, which is why you have the privilege of choosing the reels before sharing your reel. You don’t have to do this in advance, seeing as how you have a choice to go back and make this selection retroactively for 24 hours. This is unavailable only on the last day of the month, mostly since the platform pays monthly. Since you want to optimize your use of this time, mastering a social media content calendar is a great idea.

Most importantly, not all reels are paid the same, even to the same user. For instance, you may discover that, early on in the program, you’re getting paid more per reel (or even per view) than later on.

You need to understand that this is still a relatively new format, which is why Instagram is closely monitoring its performance. This is what makes the program so valuable and why Instagram is so generous with the bonuses.

Can You Tell Who Saw Your Instagram Reel?

Now, from the standpoint of creator analytics, the biggest downside of Instagram reels is that you cannot see who has viewed them. You can still see who liked and commented on your Instagram reels, but unlike with stories, you cannot see who viewed them. There are two very good reasons for this.

First, while seeing who viewed your story is a great feature for small, private accounts, what about public accounts and those with a massive following? Scrolling through thousands upon thousands of people on the view page can be counterproductive, especially seeing as how stories never got the ‘search’ feature for this. In other words, by actively omitting this feature, the platform is actively discouraging you from searching for the needle in the haystack.

Second, privacy goes both ways. Some people avoided viewing stories in order not to be displayed on the view page. The reasons behind this are numerous, ranging from personal reasons (not wanting to view stories of people they knew) to practical reasons (to avoid being targeted by marketers). Overall, during the design of the reel format, it was concluded that being displayed as viewers discouraged some people from viewing and figured that the lack of this feature will be great for the engagement.

In the end, you still get to see a total number of views, which is a far more important metric than any information about individual views. If anything, the latter can even be seen as a vanity metric or a distraction. The total number of views can help you compare your reels to one another.

What Makes Some Instagram Reels More Successful than Others?

From the creator’s standpoint, the question of what makes reels stand out is more relevant than anything else. For this, you would need a deeper understanding of audience behavior regarding user-generated media. For instance, the very reason why reels are vertical is that, according to surveys, 94% of users hold their phones vertically while watching videos. Moreover, 70% of users dislike turning their phones to watch videos. In other words, some of these “video design flaws” are resolved by the reel format to start with.

Amongst other factors that help your videos get a better engagement, there are:

  • Use captions and text
  • Find your niche
  • Follow the latest trends
  • Include between 3 and 5 hashtags
  • Actively encourage engagement (use CTA)

Keep in mind that each of these tips has a strong reason behind it. For instance, about 85% of all videos on social media are watched without sound. This is why adding on-screen text can make a video more immersive. If they can’t understand what’s going on without sound, people are likely to just switch to another video (rather than stick around). Keep in mind that with reels, you don’t have a second chance. It’s not like people will save it for later and then revisit it when they’re not in a company (so that they can play the sound).

Utilizing these five steps in every video will make a difference in the performance of your reels. The difference in performance will be transparent right away. While ensuring that you go viral is not necessarily something that you can control, by taking all these steps, you can increase the odds of this happening by quite a margin.

What Makes Reels So Different?

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To understand the full potential of Instagram reels, it’s important that you get some insight into some of the most relevant statistics on this topic. For instance, the number of followers seems to have a huge impact on the reach:

  • Accounts with less than 5,000 followers have the highest reach rates. Their reach is almost 40%. This further incentivizes brands to reach out to users and try to attract organic UGC (user-generated content).
  • Accounts between 5,000 and 10,000 followers have a reach rate of just above 30%, which, although impressive, signifies a significant drop from the previous category. Accounts between 50,000 and 100,000 followers have it the worse, with just below 11% of reach, on average.
  • For some reason, the largest accounts (those with more than 100,000 followers) bounce back to have a reach rate of 26.19%. For their following, this is a massive reach, which is what makes them so valuable to brands.

In other words, reels seem to be the most effective for the smallest and the largest of users. This alone is enough to illuminate the platform’s brilliant strategy, seeing as how these two marginal groups are usually neglected (or proportionally underperform) with other formats. From the competitive standpoint, it’s important to stress that roughly 87% of gen Z view reels and TikToks as “basically the same.”

How to Make a Good Instagram Reel?

The production of a quality Instagram reel is much more complex than it appears at first. For starters, you need a scenario, which is why storyboarding your concept is a great start. Since the majority of Instagram creators already belong to a certain niche, the starting parameters are there. If you’re making a promotional video, try to stick to your niche. Hard-pushing a non-related product may damage your brand.

Next, you need to shoot the reel. Sure, the biggest appeal of your reels lies in the fact that they seem non-scripted. However, this is merely an illusion. You need to think about your frame, the backdrop, the light, as well as anything else that may sneak into your reel. The technical aspect of recording it is as easy as it gets. You can either go to the reels tab, use your Instagram home screen, or your Instagram stories camera.

Previewing and editing are the next two steps. Thanks to the innovation in this department, you have so many AR effects to play around with. This ensures that you create more immersive videos but also that you get a closer look at the edit even before it’s finished. The cunning use of text is something that we’ve already mentioned. However, you can also draw, use stickers, apply filters or play around with audio.

Now, when it comes to sharing, there are certain rules of the social media world that you need to abide by. Some days of the week and some time frames simply give you better engagement. When it comes to the reels specifically, there’s not enough data available out there. However, the best time to post on Instagram is common knowledge. You should use this knowledge that you should use to your advantage.

How to Use Instagram Reels Analytics?

Previously, we’ve mentioned a lack of data on the subject matter, and this wasn’t entirely true. You see, you still have access to Instagram Reels Analytics yourself. This means that if you’re motivated enough, you do your research, and if you give it enough thought, you can come to your conclusions.

To get the analytics, you can either go for each reel or go to the Instagram reel insights.

The biggest challenge, however, isn’t accessing the analytics but learning how to tell KPIs apart from vanity metrics. On insights, you can see:

  • The number of plays
  • The number of accounts reached
  • Likes
  • Comments
  • Saves
  • Shares

Each of these can be indicative that you’re either on the right or on the wrong path. Keep in mind that you also have the freedom to customize this dashboard, which gives you a chance to sort your reels by any metric you choose.

For instance, you can check which reels have the most likes, comments, and saves. Then, you can analyze the content of each video and try to figure out which elements contributed to these successful reels. While the methods that we’ve previously mentioned (using captions, etc.) undoubtedly work, when it comes to the content, every niche and audience asks for something different. It’s your job as a creator to figure out your audience and adjust your content to this conclusion.

Even though the latest Instagram reels are not going to be the last new format that Instagram will introduce. The world of social media is highly competitive, and the only way to overcome competition is through innovation. How individual users adjust to this change is, therefore, even more important. Why? Well, because it’s an indicator of how quick and efficient you are at adopting new trends and adapting to them. Here, doing proper research is a good first step.

 

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Importance of Reputation Management

They say that once you put something online, it will start living a life of its own. Now, for someone scared about the micromanagement aspect of their business reputation, this may sound like a blessing. At the same time, it signifies a loss of control that others (digital marketing experts included) may, at times, find disheartening.

Fortunately, just because a lot of things are out of your control, this doesn’t mean that you cannot plot a course for your corporate reputation. In fact, this is what reputation management is all about.

Before we carry on with this topic, it’s important to set a couple of parameters straight. First of all, it’s worth stressing that online reputation happens mostly online. Second, it affects your sales, marketing, as well as customer retention in the long run. Since just 8% of your regular customers make up for about 40% of your entire profit, this is definitely something worth keeping in mind.

With all of this in mind and without further ado, here are a couple of things about the importance of reputation management that you definitely need to keep in mind.

How Important is Reputation Management?

reputation management

First of all, it’s important to try and give a reason why this topic matters so much. You see, reputation is important, and the presence of positive reviews may make 3 out of 4 people trust your company even without actually doing business with you or buying from your brand. At the same time, a negative review might make them think twice about your business.

In the world that we live in, the line between digital and analog is blurrier than ever before. As a result, it’s stated that about 85% of consumers trust online reviews as much as personal recommendations. In other words, reviews are the new WOM.

Still, how can this be? Is it really realistic to trust a stranger online as much as someone you actually know? Well, it’s really not as simple as that. You see, while review writers may lack a personal reputation with the reader, they make up for this through competence. A specialized review has more weight (from the standpoint of the reviewer’s authority) than a recommendation from a friend who might not be as familiar with the field in question.

Brand mentions are just as relevant of a topic, seeing as how the reviews aren’t the only thing that matters here. Reviews are the first stop for a lot of people, but those reading them are sometimes a bit wary of the intention behind them. They are aware of the fact that people writing reviews may have their own agendas or frustrations. After all, reviews are often there to persuade them. Social media comments (that are not on your page), posts on platforms like Reddit, or forum posts are often seen as less direct. This gives them an extra layer of credibility.

Enhancing Your Online Presence

When it comes to reputation management, a lot of people make a presumption that it’s a stand-alone investment, when, in reality, it all falls under your digital marketing. In fact, some would go as far as to say that it’s tightly intertwined with everything you do in the virtual environment. As such, it’s the responsibility of everyone even remotely related to these processes, ranging from social media managers, all the way to your virtual assistant.

Your reputation is a factor in every single interaction that your brand partakes in. Now, seeing as how the majority of communication takes place in the digital environment, it’s no place that present-day reputation management is a mostly digital manner, as well.

It’s also important that you understand the importance of a personal brand. Let’s say that you’re running a clinic and that there’s a doctor in your employ whose reputation is one of the major draws to your brand. Even their personal online footprint may have an impact on your online reputation. Sure, you can’t just mandate what your employees, partners, and associates do in their own free time and with their own accounts but keeping a close eye on this might help you with damage control. This is, of course, is a scenario where things go horribly wrong.

Your online reputation directly affects your sales and marketing. Therefore, a skilled digital marketing team might be able to measure the strength of this correlation. From all the above-mentioned, it becomes more than clear that your online reputation might be key to your company’s survival.

Customer Retention and Shopping Cart Abandonment

In the digital world, your company’s reputation is quite easy to check. Still, how important is this to the grand plan of the customer decision-making process? Well, it’s worth stating out that about 87% of all your customers might reverse a purchase decision after seeing a negative review of your business online.

Before we carry on, it’s important to mention one thing – there’s no method whatsoever that will ensure you don’t get a single negative review or brand mention. At the same time, not all negative reviews are bad. You see, a negative review or two can give your company a bit more credibility. Making sure that every review is positive will make the review section appear scam-like. After all, there’s not a single thing in the world that all people agree on.

The key thing is a positive-to-negative comment ratio. Now, according to some surveys, the best feedback ratio is 5:1. This is something that you should see as optimal when reviewing user comments, as well.

Now, some claim that negative feedback helps your brand grow and evolve in order to provide a superior customer experience. There are a couple of flaws in this theory:

  • Not all feedback is constructive
  • Not all negative feedback is valuable to a customer (there is such a thing as too much transparency)

Sure, censoring too much can hurt your brand but assuming a completely hands-off approach in a situation as crucial as this may give you an even worse outcome.

The Ethical Aspect of Reputation Management

Reputation is an asset and abusing your reputation management can be quite problematic. For instance, we’ve just talked about the positive-to-negative comment ratio. Still, what happens if the brand has complete control of the comment section. For instance, on their Facebook page (rather than on Google Reviews). What’s there to stop them from deleting the majority of negative comments in order to sway the public opinion their way.

Now, this is a bit of a tricky question and there’s always a blowback. Unethical use of any method always comes back to haunt you. The lack of transparency will inflate the expectations of potential customers. Upon your failure to live up to them, your customers will be disappointed and more likely to leave (unlike if they were aware of the risks ahead of time).

A lot of enterprises believe that tricking their customers into buying from them is a solid business model but the truth is that poor business practices are not something that you can hide. It will take them one instance of doing business with you in order to figure you out. After that, they’re unlikely to return. As we’ve mentioned in the introduction, return customers are detrimental to your survival as a business, and nothing that scares them away for good is ever a good idea.

Just bear in mind that reputation management has its dark side, as well and you need to be very careful with who you’re actually doing business with.

A Matter of Perception

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The simplest way to describe all your reputation management efforts would be to say that you have no control over what others think but you can control what they see. One of the key digital marketing aspects in this field is SEO. This is a collection of methods through which you affect the visibility of your brand as a whole.

Now, in order to make a selection of all the aspects of your enterprise that are deemed as the most presentable, you need someone knowledgeable about human psychology. Namely, everyone has their own cognitive biases – things that they dread or want to believe. This is why, although unethical, click-bait titles are so effective and draw so much attention. It’s like the car crash phenomenon – nobody wants to see it but nobody can look away.

Sometimes, even taking a controversial stance may be rewarding. Imagine a total audience of 100 people. Isn’t it better to be hated by 50 and loved by 50 potential buyers than to have all 100 of them feel indifferent towards a brand? This is the third time that we bring up this statistic but just 8 of them are enough to make 40% of your entire profit.

This is a useful tool when it comes to reputation management, seeing as how the channel of communication that you use to address your audience also affects who sees the message. Different demographics use different platforms. Not only that but they have different behavior patterns on these platforms, as well. In other words, even when and what you post may affect who sees it.

To make the long story short, when it comes to the topic of reputation management, you need someone who understands the human psyche as much as they understand digital marketing.

No Room for Average

It’s also important to mention the concept of the paradox of choice. According to it, the more options that they have, the less likely people are to actually make up their minds. The more they research, the more they will uncover. Unfortunately, in some scenarios, their standards go up to ridiculously unrealistic expectations. After all, with so many businesses/options out there, why would they settle for average?

Therefore, it’s important to mention the fact that almost 50% of all online consumers won’t do business with a rating lower than 4 stars (out of 5). On Yelp, for instance, one star can make a difference of up to 9% in the company’s revenue. Therefore, working on your online reputation has direct correlation with your total income.

This is once again reflected in the SEO, seeing as how the perceived reputation of the company often correlates with the SERP position of the page. You see, in the mind of an average online user, the first few positions are the most credible and the most reputable ones. The fact that 90% of internet users don’t go past the first page of Google results isn’t just a product of laziness. It’s also a (somewhat flawed) conviction that any result on subsequent pages is simply “not good enough” or “not trustworthy enough”.

The same thing applies to all the search engines and social media platforms including YouTube (which can be categorized to belong to both of these categories).

Beyond the Sales

One more thing worth taking into consideration is the importance of reputation management for other aspects of your enterprise. This falls under the category of PR. For instance, your reputation will definitely affect your ability to attract talent. As such, it will drastically impact your hiring processes.

Placing yourself on the right side of the spectrum regarding some societal and global issues may also be a way to relate strongly to your target audience. Still, not everything can be observed through profit and this might be a way for you to make a change. You can, perhaps, leverage your corporate reputation in order to become the change that you want to see in the world.

Of course, having a great reputation may have some negative aspects, as well. First of all, you’ll constantly be under a spyglass and there are those who will vehemently search for anything that may ruin your reputation. Also, you’ll become a lot bigger target for hackers, scammers, and all sorts of malicious third parties. These are just some of the things you need to look out for.

In Conclusion

At the end of the day, reputation management helps you take control over the most important non-material asset that your brand has. It allows you to (somewhat) control the narrative surrounding your enterprise and plot the course for the future development of your brand name. Reputation management gives your company more resilience and ensures that you have growing brand value in continuity. Overall, it’s both a foundation and a safety net of an effective online presence.

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Twitter Guidebook – How to Get the Most Out of the Blue Bird

So, you want to join the Twitter community? So, you want to partake in the endless fun of getting to know complete strangers’ opinions on topics that are scarcely and rarely related to anything significant?

Back when the internet was first starting up, there were high hopes of it democratizing information flow. Finally, after millennia of darkness, the internet was supposed to free our minds and connect us, remove the barriers that have stood between cultures and bring forth a golden age of truth and knowledge. Boy, how naive we were.

Now, it’s evident – you can’t just magnify the good part of human communication. The noise is going to come through. If you want to provide a platform for well sourced, nuanced, and insightful opinions, you’re also giving the annoying, obtuse, and ignorant side of humanity a place to vent. And unfortunately for everybody, the annoying part of humanity is stronger in numbers, louder, and totally unaware of their shortcomings. Twitter is the most apparent proof of this fact.

OK, I’m sorry for the previous few paragraphs. Twitter isn’t all that bad. While it can be overwhelming, it’s actually one of the best, if not the greatest, of all social networks. You just need to curate it properly. Once you get hooked, you’ll need access to high speed internet everywhere you go.

This article will show you how to get the most out of Twitter, a Twitter guidebook, if you will.

Your very first steps on Twitter

Twitter Guidebook
Woman showing a Twitter icon

First thing’s first – you need to create an account.

  • There are two names on Twitter – a display name and a username

Out of the two, the username (the one starting with @) is the more important one. That’s how people reach you, tag you, mention you and interact with you on Twitter. It also appears in the URL address of your profile. It has to be unique on the website. It can contain numbers and letters but no spaces.

You can change your username at any point, but be careful – frequent changes can result in people not recognizing you or not being able to find you in the search bar.

The display name is less ‘permanent’ and ‘official’ – it can contain up to 50 characters and can include spaces.

If this is your personal account, you’ve got two options – to tweet under your real name or create an alias. Both choices have their own merit but don’t really affect your visibility as far as the algorithm goes.

Now, your bio. Like on all other social networks, a bio is a short description located on your profile. A good bio will explain what your profile is all about, so let your creativity run free here.

Choose an appropriate profile picture, and you’re all set! You’re ready to send your first tweet or just lurk around if you’re so inclined.

Set your privacy

There are many levels of account privacy settings on Twitter.

You can have a public, open account. That means everyone can see your tweet, even if they aren’t logged into a Twitter account themselves.

You can have a public account but limit the people who can interact with you. You say that no one you’re not following can’t reply to your tweets, or even that only people you mentioned in that specific tweet can reply to it.

Lastly, you can have a closed profile. It is symbolized by a lock icon next to your display name. People will need your approval to follow you and view your tweets.

Set your privacy settings to your taste, and keep in mind you can always change between being public or private.

Also, remember – if a single person is being mean or unreasonable, that doesn’t mean you should lock away your tweets. That’s why the internet gods invented the block button!

Curate your feed

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Pile of 3D Twitter Logos

Now, all you’ve got is an empty profile. Twitter will suggest some accounts to follow, but those suggestions are meant to be bad.

In order for the algorithm to know which type of content it should display for you, you need to tell it what you like first.

There are a lot of celebrities that have active Twitter accounts. If you’d like to stay up to date with Ryan Reynolds, you can read up on his updates at the click of a button.

However, accounts with millions of followers are not very likely to interact with an empty profile. And that’s where the fun is on Twitter – interacting with fellow human beings.

Just hop on the explore tab and do a little soul seeking. There are hundreds of thousands of comedy profiles. There are accounts just logging their daily life. People from all walks of life can be found.

Start following and just see what comes up.

The most important thing is – the unfollow button appears right where the follow button was. What I’m trying to say is, if you find a certain account annoying, unnerving, or just plain boring, it’s actually a good thing to unfollow or mute them (muting means – you remain a follower of an account, but its tweet won’t show up in the feed anymore). It’s good because you’re teaching the algorithm exactly what type of content it should show you.

Use lists to organize your feed efficiently

Another very useful feature that Twitter offers are lists. Instead of having just one ‘homepage’ timeline, you can use lists to separate your interests and create different views for different topics and even friend groups.

It’s very simple – click the Lists button on the left hand side of the homepage. You can see suggested lists other people have made, as well as create your own by going to ‘Add new.’

Now you’ve got a way to separate your politics feed from your movie feed, your close friends from the people you’ve discovered online. The best thing about lists is – only tweets you’ve selected will show up.

The search bar

Now you may not know it, but the search function on Twitter has some really useful options.

You can conduct filtered searches through accounts, topics, keywords and set up different kinds of conditions such as publish date and like count.

This feature is especially powerful when applied to your own tweets. It turns a 280 character gimmick into your own daily journal, albeit a little public.

Here are a few helpful functions you can find in the Twitter search bar. Just replace the bracketed text with the proper thing.

  • from: /username/ /keyword/ – search tweets from a specified username. Enter your username to search your own tweets. For example, From kanyewest donda will return all tweets by Kanye West which contain the keyword Donda.
  • filter:follows /keyword/ – this filter will limit the search results to people who you follow
  • min_faves:50 – add this to your search query to search for tweets with at least 50 likes. You can change the number to filter any amount of likes.
  • within_time:30d – add this to your search query to see tweets that have been posted in the last month. Of course, you can set the time limit to anything you like.

These are just some of the most useful parameters you can use to narrow down your search. Remember, you can also string them all together or just use the advanced search feature to get the full list of filters available.

How to raise your follower count on Twitter

Now that we’ve got the basics down, you may want to know how to start ‘winning’ at the game of Twitter.

If your goal is to promote your business through Twitter, or you just want to fuel your vanity on your personal account, here are a few tips and tricks for getting that all important follower count to rise.

  • Content quality is king

I deliberately put the most obvious tip first – because it is the most important one.

When promoting a business, make sure that your posts actually add value to the conversation. Check in with the explorer feed, rummage through hashtags and keywords, and employ what is called ‘social listening.’ Keep your finger on the pulse of the most current discourse and try to be a source of sound information in the hectic chaos.

  • Keep a close watch on your analytics

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All social networks provide a huge amount of data about how well your posts are doing. Twitter is no different.

Make a habit of using your analytics for valuable insights into what your audience actually likes to read, what time is best for posting new material, and which types of tweets work and which don’t.

A professional social media manager will know the exact metrics to track and will have a better understanding of the current trends on the social network.

  • Visuals get reach

It’s an observed rule on Twitter – a tweet with an image or video attached will stand out and is much more likely to catch people’s attention.

Not only the people’s attention but, more importantly, the algorithm’s attention as well.

  • Be consistent

This also goes for any other social network – the current algorithms put an enormous amount of value to consistency in posting. It also gives the audience something to look forward to.

Create a schedule and stick to it.

How many tweets a day should you post? Social media experts explain that 1-5 tweets a day maximize the per-tweet engagement, while 50 tweets or more maximize the overall clicks and responses your posts get.

  • Don’t be a recluse

Twitter is a social network in the most literal sense – you can’t just post your own stuff, talk to no one and expect to gain followers.

In order to see your Twitter account flourish, interacting with people, getting in their mentions, liking, and retweeting useful stuff will go a long way.

  • Consider hiring an influencer to promote your product

Here’s another way to use Twitter to your advantage without going through the hassle of growing your follower base organically.

There are many accounts on Twitter that will be more than happy to promote your product in exchange for a fee.

  • Use your business mailing list to find your existing customers on Twitter

Twitter provides a very useful tool for businesses that already have a thriving mailing list.

Simply import your mailing list in the “Create new audience” feature located in the Tools tab on your Twitter account. Boom, free followers.

  • Use Twitter’s ‘Follower campaign’ feature

The follower campaign allows you to promote your content to a targeted and customized audience, and you only get charged if the campaign results in a follower.

There are two types of campaigns you can run – a short term and a long term campaign.

The short term is good for a piece of content you already know is working, and you want to milk it to the last follower.

A long term campaign is set up for an extended period of time, and its goal is to bring in a consistent and steady stream of followers.

Twitter Guidebook – the good, the bad, and the ugly, all in one place

Once you’re hooked on the Twitter buzz, the drama, the in-jokes, the constant barrage of trending and interesting topics, it’s highly unlikely you’ll want to stop.

Keep in mind that overuse of social networks can trigger anxiety, especially if you’re very passionate about a subject. There will be people who disagree with you, and they might very well choose not to be polite about it. Don’t forget about the mute and block options. Don’t forget that people heckling and bullying are just unhappy people behind a keyboard, somewhere out in the world. Don’t forget to curate your lists constantly. And lastly, don’t forget – you can always take a break and come back when you feel like it.

People will always share their opinions. Just like in real life, it’s up to you to set your boundaries. Have fun using the 280 to your advantage – you will meet the best and the worst on the world’s most controversial website.

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How To Increase ROI in Social Media Campaigns

In case you need somebody to tell you this: in business, you want to earn more than you spend. That’s what getting returns means.

Return on investment (ROI) is a very popular metric used to answer a simple question: are your investments profitable? A higher ROI means – yes. A lower one means – no, at the moment at least.

So naturally, the question being asked here is – how to increase ROI? We all want profitable businesses and investments, right?

While the answer is yes, it’s a bit more complicated than that.

ROI is an incredibly useful metric for tracking your success. But, as we progress through this article, we’ll see that fixating on it is not the best idea.

This article will take a look at what ROI is as a metric, highlight its advantages as well as its drawbacks, and discuss in which scenarios you may want to take measures to increase your ROI directly.

It will then take a look at one of the best applications for ROI – social media marketing. Social media marketing is, in itself, one of the best ways to increase your return on investment.

What is ROI?

How to calculate ROI

ROI is a ratio, most often expressed as a percentage.

You subtract the initial value of the investment from its current value, and you divide that with the initial value. How To Increase ROI

You can multiply the result by 100 to get ROI expressed as a percentage.

The ‘current value of investment’ is defined as the amount of proceeds you would get if you were to sell the investment at this moment.

ROI is an incredibly useful metric, allowing you to directly compare the value of investments, no matter how different in nature. It translates any type of business venture into the language of profit.

The benefits of knowing your current ROI

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Calculating your current ROI can give you an excellent benchmark for future evaluations of your businesses and investments.

Put everything in the equation – the production costs, including materials and labor, overheads, marketing budgets, the lot, and compare it with what you’ve started with.

Use this as a milestone for any future adjustments you make to your business and inform all other investment opportunities.

What are the drawbacks of the ROI metric?

ROI takes the current cost of investment into account. Relying exclusively on ROI could make you miss opportunity costs.

Opportunity costs represent the chances you miss by taking one path instead of the other. An investment with a 30% ROI after three years can be less valuable than one with a 20% ROI after a year.

ROI also does not take inflation into account, nor does it calculate the rate of returns. Sometimes, an investment with a higher ROI may take longer to pay off. Concentrating solely on the ROI makes a more savvy business move look worse.

You should use additional metrics when evaluating your investments and business opportunities, such as the rate of return. You should also always account for inflation.

How do you get your ‘return’?

A higher return does not necessarily mean more significant sales numbers. You can yield higher profits by decreasing overheads and production costs by improving your employee retention, by developing stronger customer relations, optimizing for fewer government regulations, and many other aspects of the business.

These are all business aspects that can increase your ROI over an extended period of time.

You can define multiple benchmarks to track your ROI success. Try to be specific – don’t just track total revenue—track revenue over a certain period of time or on a certain geographical territory. You can track specific sales agents or distribution channels and set your goals accordingly.

Let’s discuss tactics that will boost your ROI in the most efficient manner.

Increasing revenues as a way to increase ROI

The most obvious way to increase your ROI is to boost your sales and prices without increasing the costs of production.

If the raised prices don’t erode your profits by depleting sales, this should increase your ROI evaluation.

Reducing production costs as a way to increase ROI

The other way around is obvious as well.

If you manage to reduce your production costs, your ROI will benefit without scaring away potential customers and losing loyal ones. That is, of course, if you haven’t lowered your product quality standards by a substantial margin or made a hostile working environment by reducing labor costs.

The best way to decrease costs is to decrease overhead expenditure. That means finding ways to pay less for rent, utility bills, insurance, and anything else that isn’t strictly production related.

Overheads are the most likely spot to find cost-cutting opportunities that will neither raise prices nor risk jeopardizing your business operation.

New types of ROI and putting things into perspective

ROI is a very straightforward metric. It lets you directly compare the value of your investments in a concrete manner – how much profit they are currently bringing to the table.

Low risk business ventures are usually tied to lower but more guaranteed ROIs. Higher risk moves carry with them the promise of a potentially high ROI but with higher chances for a negative ROI (i.e., losing money).

Recent developments in economic metrics have brought us tools that compare profits that are not directly measurable in dollar amounts. For example, social return on investment measures the impact that an investment makes on extra-financial values. These can range from raising social awareness about an issue to beneficial impacts on the environment.

Another type of ROI concerns digital marketing. Instead of measuring dollars and cents, social media ROI compares clicks and impressions between different marketing campaigns.

This serves as a great segway into one of the most efficient ways to increase your ROI – social media marketing.

Social Media Marketing and ROI

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Using social media marketing to boost your ROI

Social media marketing may not boost your dollar value ROI straight away. This holds for all types of marketing ventures.

Marketing campaigns are used to raise awareness of your brand. That type of benefit is usually a more long term investment but can have a crucial role in your business’ survival, let alone your profits.

More than half of the world’s population has a social media account. There’s no denying that if you want your business to reach consumers and be profitable, your brand needs a social media presence.

Here are some of the benefits a social media campaign can bring, and how to :

  • Generate income
    • The goal of marketing campaigns is almost always to increase sales, long term or short term.
    • When evaluating the ROI of your marketing campaign, ask yourself this question – how does the money you put into the campaign compare to the profit it generates?
  • Increase brand awareness
    • Marketing campaigns can be used to tell a compelling brand story. That way, new customers are introduced to your product, and you’re converting potential sales into real ones.
    • Impressions are the metric that matter the most when calculating ROI from this angle. Measure your campaign’s efficiency by how many social media impressions they generate.
  • Put your brand into a positive light
    • Your social engagements paint a picture of a company that cares for the environment and society it operates in.
    • The exact ROI is difficult to calculate for this aspect of social media marketing. You can make a survey or poll concerning public opinion about your company before the campaign starts and after it finishes. This will show you how much ROI in brand reputation your campaigns garner.
  • Increase conversion rates
    • You shouldn’t be satisfied with a higher traffic count on your site. You can’t have sales without traffic, but traffic without sales is just as useless. Marketing campaigns can have a huge impact on your conversion rates.
    • Calculating the impact a social media marketing campaign has on your conversion rate ROI is fairly simple. There are hundreds of tools you can use to track your conversion rates, including Google Analytics. Simply compare your rates before and after the campaign.

Being creative increases your social media marketing ROI

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The good folks over at McKinsey developed a metric to “have a quantitative measure that could be used to examine the linkage between creativity and business performance.” It’s called the Mckinsey Award Creativity Score (ACS).

Their research has shown that companies that have a high ACS have above average organic revenue growth. Two-thirds of them have increased return to shareholders, while three quarters enjoy a significant increase in ROI.

While we won’t get into the nitty gritty of just how their metric is made, we will acknowledge that creativity and originality is hard to define and quantify.

The thing is, even if you’ve put an enormous amount of resources into creating original content, there’s no guarantee you’ll get a return. And, to top it all off, when you do get a dissatisfactory result, you won’t know what went wrong.

If you’re a risk averse business owner, stick to tried and true marketing methods. However, if you see yourself as a risk-taking, trail blazing entrepreneur, investing in a creative team of marketers can net you a great ROI.

Moment marketing and ROI

What is moment marketing? Moment marketing is when brands use current events to raise their brand awareness by taking a stance.

It’s all about seizing the moment, creating content that is relatable and within the zeitgeist.

One of the most successful examples of moment marketing is the US brand Patagonia. In light of current ecological and environmental trends, as well as the 2008 global recession, they made a daring campaign.

During the ‘Don’t buy this jacket campaign’ launched in 2011, Patagonia highlighted the environmental cost of manufacturing new garments. They instead encouraged consumers to buy used products.

By 2012, the company saw a 30% increase in revenue.

Moment marketing is another high risk – high reward avenue for increasing your ROI via marketing.

Without proper guidance, brands can project an outdated or pandering image to the public. The worst that can happen is the company inadvertently taking a ‘wrong’ stance on an issue.

Before launching a moment marketing campaign, consult a professional marketer for the best course of action.

Personalized marketing campaigns as a strategy to increase ROI

Personalization means nothing more than narrowing the scope of your ad targets to the largest possible degree.

Big data and social media collect an unprecedented amount of information about each and every one of their users. This lends itself to highly personalized, targeted campaigns that are tailored to the individual consumer.

Personalization is much more than putting your target’s name in the email subject heading. The vast sea of data allows you to deliver a much more surgical and precise message to the intended consumer.

The name of the game is behavior tracking. Get to know your customer base using social media marketing tools and start narrowing it down until you get to the point of individual emails.

Personalized marketing campaigns are probably the best type of marketing you can do, but they are very labor and skill intensive.

They are, however, linked to revenue lifts of up to 15% and grant a 10-30% ROI increase on marketing campaigns.

Knowing how to increase ROI

Let’s sum up what we’ve covered.

ROI is a metric used to determine the profitability of an investment. It is usually expressed as a percentage and calculated with a simple formula that includes the initial investment amount and the value it yields.

ROI alone won’t tell you the complete picture since it only works with the investment’s value at the current moment. To get a fuller picture, make sure you adjust for time passage and inflation.

It is fairly awkward to suggest ways to increase ROI. Increasing this metric just means – doing better business. On the other hand, chasing an ROI increase alone can prove detrimental in the long run.

That being said, cold hard numbers are always appreciated. When the same concept is used in non-financial spheres of doing business, the metric gains new applications. Use ROI as it is – a tool of how good your business is doing and how savvy your investments are.

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What Are the Benefits of Hiring a Social Media Manager?

Your company’s social media presence is one of the most common ways in which your organization is interacting with your clients/customers. Even without direct communication, by commenting, sharing, and posting, you’re constantly reminding them of your existence.

While all of this is clearly a good thing, there’s one thing that sometimes slips under the radar – it takes an incredible amount of time and effort.

This is why you need someone who sees this task as their full-time responsibility.

This person is your social media manager.

In order to understand what a social media manager is, why you need one, and how you get to benefit from their activity, it’s important that you delve deeper into what it is that they do. With that in mind and without further ado, here are some of the biggest advantages that a competent social media manager brings to the table.

Increased Visibility

There are several ways in which a social media manager boosts your social media visibility. Sure, visibility is not everything, just being able to find you is nowhere near enough. However, it’s definitely a starting point.

Hiring a Social Media Manager

Organic reach

People are sometimes suspicious towards the content that finds them (instead of it being the other way around). The idea of being monitored and targeted seems a bit suspicious to them, which makes them raise their natural defense mechanisms. With the right posting time, proper use of metadata, and similar methods, skilled social media marketers can quite effectively increase your organic reach. This is the type of outreach that will meet a much weaker resistance and avoid triggering numerous defense mechanisms.

Raising brand awareness

To amass a meaningful following, you need to be more informative in all your statements. You see, while brand recognition is just about people being able to
 well, recognize your brand, brand awareness is about much more than that. Brand awareness is about people being able to understand what you’re about even before doing business with you. In other words, it’s an essential stage of the customer lifecycle.

Enhancing searchability

Social media links may not work as standard links, but they can definitely be discovered by a traditional search engine (like Google). Keep in mind that the importance of this applies even to your loyal readers. Just because they saw your previous post on Facebook, this doesn’t mean that they’ll remember this. Next time, they might try to find this exact same post by entering keywords directly into a search engine. A good social media manager will prepare for this eventuality.

Key takeaways

By hiring a social media manager, you’ll drastically increase your visibility, reach, and traffic. Each of these factors determines your brand’s overall performance in a digital world.

Saving Time

Handling your social media accounts takes more time than you would expect it to. This is especially true for those who want their official social media accounts to be active and used to their full potential.

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Scheduling and monitoring posts

While it’s true that social media posts need to be posted at the right time, this is something that can be scheduled via specialized software. What you need to keep in mind is that monitoring these posts and tracking their life cycle may be far more important. Tracking their performance in real-time, tweaking some parameters, paying attention to potential mistakes, and editing them right away, are just some of the things that need to be handled by a human.

Interacting with potential clients

The biggest potential of social media is a chance to directly interact with your target audience. You can respond to comments, send messages, and even share the content of your fans/clients. This allows you to create meaningful bonds with your target audience, thus strengthening the position of your brand across the board. Keep in mind, nonetheless, that this requires a lot of time and vigilance. Someone needs to monitor these messages and take time to craft a unique response to every one of them.

Crafting a social media marketing strategy

A social media marketing strategy is not something that you just draft and stick to indefinitely. It’s more like a battle plan, which needs to be readjusted when new changes occur. It takes extensive research of your target audience (continuous monitoring). You also need to handle profiling, conduct occasional social media audits, and update your social media content calendar in real-time. This is a full-time job, and the best results are achieved when you put an expert in charge.

Key takeaway

As you can see, handling your social media presence is a full-time job that requires hours and hours of active work every week. Taking someone off their duties to tend to social media marketing would be both irresponsible and ineffective. This is why an in-house specialist is a must.

Many Forms of Employment

Finding the right social media manager is just one part of the problem. You also need to consider what kind of employment relationship you’re willing to commit for. Are they temporary or permanent employees within your organization?

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Hiring an in-house social media manager

The simplest way to handle this is to hire an in-house social media manager. While outsourcing is always an option, for the majority of businesses, social media is a huge portion of their online presence. This is why keeping someone on the retainer is definitely worth the cost.

This way, you get someone who understands your brand inside out and someone who is completely committed to this project. This is especially important when you’re a part of a STEM industry, seeing as how the amount of specific knowledge might be outside of the scope of a standard social media manager. Here are 60 feedback questions for assessing social media managers to help boost their performance.

Hiring a freelancer

There are numerous reasons for hiring a freelancer. For instance, you might wonder what it would be like to have a social media manager, and hiring a freelancer may help you get first-hand experience. You can use this as a trial version and even hire this same freelancer if their performance meets your expectations. One more thing that you gain by hiring a freelancer is an outsider’s view on your overall marketing. This is something that you should never underestimate.

Hiring someone with social media manager’s responsibilities

In one of the sections, we’ve discussed the prospect of hiring a full-time, in-house social media manager. The biggest concern here is whether having such a specialist on a retainer is actually worth it. Is their role really big enough to justify this additional expense? The answer is quite simple – they can have other responsibilities, as well. If you look at your social media manager as a part of your PR or even assign them some of these PR tasks, the value ratio will be seriously offset.

Key takeaway

You don’t really have to commit to one model or another. As we’ve mentioned, you can combine and transition from one form to another. The best approach is to test it out and choose for yourself.

A Completely Different Playing Field

Social media marketing is a form of digital marketing, but it has its own rules. So, you need an expert who knows their way around all of this. What you need is someone who knows how to play this game by its rules.

Picking proper format

One of the biggest misconceptions is that you can just make your video marketing fit the social media needs. First of all, social media videos are of a much shorter format than YouTube videos, especially on platforms like Snapchat or Instagram. If we’re talking about Story format on Instagram and Facebook, you have 15 seconds to send a message. Just being able to format this property is not simple and requires a specialist’s intervention.

Scheduling social media posts

Every single platform has its own ideal posting time for optimal engagement. Knowing when to post can make all the difference when it comes to your reach and engagement. There are a lot of little subtleties to take into account here. For instance, the majority of people check their social media profiles on workdays during working hours (on breaks and minibreaks). Taking full advantage of this can give you more attention than you would otherwise receive.

New trends are emerging every day

So far, we’ve talked about social media rules, but there are new rules coming up every year. Just imagine how the introduction of the Story format changed the world of social media marketing and how hard it was to fully understand the potential behind it. Then again, there are also new social media platforms every couple of years. TikTok, for instance, is such a huge platform, but it has existed for less than six years. Before that, it was impossible to imagine that something new could be as big as Facebook or Instagram.

Key takeaways

With so many rules and such rapid innovation, you need someone whose job is to keep track of these things. Getting a professional social media manager on your side can be a game-changer, especially if you get someone who understands the nature of this industry.

Producing Social Media Content

Even when sharing other people’s posts, it’s more effective if you can write a thing or two about it. So, what happens if writing is not exactly your forte? Ideally, you would have someone else organize this. Also, even if social media video appears spontaneous, chances are that it needs a bit of editing and high-level production. A social media manager can help.

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Giving your brand a voice

The most important thing in social media marketing is definitely consistency. You see, when creating content, you want it to have a recognizable tone. This becomes a part of your overall brand. The best way to humanize the entirety of your social media marketing is to have your posts written or directed by the same person (your social media manager). This person can become the voice of your brand, thus humanizing your entire organization in the eyes of your audience.

Examples of previous work

One of the best things when hiring such professionals lies in the fact that they probably have a lot of examples of previous work. You should request this, study it thoroughly and pass your decision based on your findings. Keep in mind that every enterprise is different, and if they’ve worked for someone from a different industry, this doesn’t necessarily have to be representative of their work. All in all, you’ll have something to base your work on.

Ask for a pitch

Asking for a quote is perhaps the best way to examine exactly what they’re bringing to the table. Ask them directly what approach they plan to take for your business. What kind of tone and voice do they intend to use when producing content? Tell them of the direction that you intend to take and ask for a quote of how they would adapt this to your social media presence. Sure, there are a lot of peculiarities that they would have to adapt to later on but asking for an oversimplified quote in advance is really not asking too much.

Key takeaways

Remember that your content is a bridge between your business and your audience. It’s something that people will base their opinion of your business on before they even interact with your brand. Make sure that the person you put in charge knows what they’re doing.

Final thoughts on hiring a social media manager

Hiring a social media manager is a big decision, but it’s one that you’re not likely to regret. Regardless of whether you need someone to improve the standing of your business on social networks or even help out with your personal brand, having some professional assistance is always a good idea.

People make mistakes believing that just because they run their personal social media profiles, they understand how to do so for a business. Nothing could be further from the truth. This is a completely different playing field, and you need someone who understands the rules on your side. This is the only way to unleash the full potential of your social media presence.

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How to Schedule Posts on Facebook

Knowing how to schedule posts on Facebook is often one of the most important factors for the engagement of the post. However, it’s fairly easy to miss a post or be late with it when doing this manually. While this may not sound like too big of a problem, the thing is that numerous studies suggest that even a couple of hours may make a huge difference in your engagement rates.

According to some surveys, the best time to post to Facebook is between 1 PM and 3 PM on weekdays. Ideally, you would do so on Thursday or Friday. Therefore, being 2-3 hours late (which could easily happen if you’re not at home or if it just temporarily slips your mind) could end up being too late (for optimal results).

In order to avoid this, you need to learn how to schedule your posts on Facebook, thus automating the process. Here are a couple of things you need to know.

Just How Important Is This?

The first thing you need to work on is your own motivation when it comes to scheduling posts. For starters, it saves you a lot of time. Once you have the content, you don’t have to waste time creating individual posts. This is not necessarily that lengthy or arduous, but it does drive some people away or makes them procrastinate.

Second, it allows you to post on a regular basis without giving it all too much thought. The key thing you need to focus on is that your audience is bombarded with Facebook content from all sides. No matter how loyal they are, if you’re silent for too long, there’s a risk that they might forget about you.

In the introduction, we’ve already mentioned higher social media engagement rates. Remember that a difference in engagement rate with a single post might not be that great, but when you combine this with a greater number of posts, the difference becomes quite noticeable.

It is vital that you understand how all of this comes together. After all, your Facebook marketing is just one cog in the machine that is the overall digital marketing strategy. Everything needs to work in unison for you to get the desired results.

Choose Your Own Time

Once again, we return to surveys and studies, but you must bear in mind that this isn’t a universal rule. Remember, the best data is your own. This is why it would be best to start your social media posting career by experimenting a bit. Try posting at different times both with the same and different types of content. Analyze your results and see if you can get any conclusion.

There’s another approach to this method, and it’s far less scientific. Namely, there are some trends that you need to follow and some events that you’re expected to cover. For instance, if you’re in the review business, you need to act as soon as you see the movie, video game, or product that was just released. People are sometimes refreshing their browsers, waiting for their reviews. Needless to say, the first one to deliver it will have a sizable advantage. In other words, there are times where you need to be reactive when it comes to scheduling.

Overall, there’s no such thing as a universal posting schedule. No matter what kind of strategy you have or what kind of tool you use, making your own schedule is the only way to move forward.

Step-by-step Process of Scheduling Your Facebook Post

The process itself is fairly simple and straightforward. When you do it once, it should never again pose a problem.

  • First, you need to log into your Facebook business page and click on the publishing tools.
  • Then, you need to write a compelling post (which is a topic of its own).
  • Third, you need to set your publishing time. As we’ve already discussed, while you can look for the ideal time to post based on various surveys, making this decision based on your own experience is probably the best choice you can make.
  • This is not set in stone, and it is possible that things will change in the future. Therefore, you want to track and adjust your schedule. In theory, the very purpose of scheduling seems like the scenario where you want to just set things in motion and forget about them. This is not how automation (of any kind) works.
  • In the end, it doesn’t hurt to compare your own schedule to that of your competition. Generally speaking, it is a sound strategy that should help keep you in check.

The process itself is relatively simple, but it becomes a lot simpler when you have the adequate tools. Speaking of which


Find the Right Social Media Automation Platform

If you manage to get a specialized social media automation platform, all this work will become a lot simpler and easier to manage. Platforms like Bulkly are designed with this purpose in mind, which means that they provide you with all the necessary tools.

The biggest advantages of such platforms lie in the fact that you can set them up in minutes. In return, you get to use them for hundreds and thousands of upcoming social media updates.

Moreover, these platforms are quite versatile, which means that they’re great for entrepreneurs, individuals, sole proprietors, remote organizations, and old-school (in-house) agencies. All in all, you will be able to easily manage social media scheduling for your brand, as well as several other brands simultaneously, without any hassle.

One of the problems that surprisingly doesn’t get enough attention is the concept of social media scheduling redundancy. This happens when a manual process is used in order to share the same content across all social media accounts. This alone seems like a minor feature but could potentially save a lot of time and work.

Update recycling is yet another feature worth looking out for. Matter of reusing old content is one of the best ways to keep up with your content marketing. With the right tool, this job will become easier than ever.

Look for a Social Media Calendar Template

One more thing that could help you out immensely is finding a social media calendar template, downloading it, and adjusting it to your own needs. You know your organization’s plans for the following years the best. Therefore, you might want to work on the calendar, and having a pre-built template would make it easier.

There are a lot of ways to boost this efficiency, like establishing content categories. From here on, you need to realize one thing – this is built exclusively for internal use. This means that you can color-code it, use slang and as colloquial terms as you like, etc. As long as this organizational method makes sense to you, it can be considered effective.

Get everyone on board in order to maximize efficiency. The best feature of these calendars lies in the fact that they’re cloud-based. This means that anyone from your staff can access them at any point from any device they own. Naturally, if this is the way things are going to be, you want to introduce an efficient BYOD policy, as well. Security is important, and you want to keep your social media publishing schedule a secret.

Knowing How to Schedule Posts on Facebook

The content of your posts, the title, thumbnail, etc., may be more important, but when it comes to both reach and engagement, the timing of your posts can be just as important. This is why it’s so important that you do your research, adjust your general digital marketing and social media strategies, and make a schedule.

Whichever tool can help you automate this process and lower the chance of a slipup can be of immense help. Remember that this is not a one-time thing. This is going to be a regular part of your social media marketing process, and the sooner you make it systemic, the better.

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How to Write a Successful Social Media Proposal

With social media being one of the most important client outreach channels (even a sales funnel), the role of a social media expert becomes greater than ever. This means that the field of social media marketing and social media management tends to be quite competitive. Whether or not you get hired for the job depends on your own social media proposal – what you bring to the table in this exchange.

While social media proposals may sound like a real contract, this is usually not so. It is merely your proposition, your initial offer that the client may subsequently base their contract on. Remember, what’s promised here will have to be delivered upon, which is why you need to balance between what is tempting and what’s realistic.

Social media proposals are usually used as part of the sales process. This should allow you to format the proposition and make some huge decisions regarding its essence. You should also keep in mind that it’s not there to persuade someone who never had the intention of hiring you. It is only there to give a potential customer a nudge in the right direction.

With all of this in mind and without further ado, here’s how you can write a successful social media proposal.

Do the Research on Your Clients?

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The content of the proposal is the main determiner when it comes to its success. People are interested in what you can do for them, not the other way around? Naturally, this means that the first step in making the right social media proposal lies in offering something they want. In order to figure out what this is, you need to try and figure out what their social media goals are.

Your first step would be to visit their website and social media profiles to figure out their vision. From this, you can start understanding their social media goals. Once you set this, start examining your options to make them achieve these goals. The key thing is that you figure out how this will fit into their overall digital marketing strategy.

Another great point is for you to learn about their audience. After all, the audience is your field of work. Collecting data on their average audience will drastically affect your social media strategy later on. In other words, aside from just using this data to make a unique social media proposal, you will also need it for your work in the aftermath.

Just because your future client’s current social media strategy may be subpar, this doesn’t mean that you can’t get any information from it. Also, if they’re engaging in other forms of digital marketing (email marketing, SEO, etc.), make sure to study it as well. Why? Well, because even though the platform is not the same, the chances are that the audience and corporate goals are.

Finally, research their competitors to learn more about them and strategies they employ/success they’re achieving. This will help you see whether your offer is competitive to begin with.

Efficient Formats

The format of your proposal also makes a huge difference in its effectiveness. Everyone knows that video marketing tends to be one of the most effective forms there are. Why would social media proposals be any different?

Keep in mind that while text-based proposals may be quite effective, going for a superior format like PDF or video might provide you with a greater conversion rate. PDFs are not that hard to make, especially with specialized free tools like Canva. The effort you’ve invested will already make a positive impact, not to mention that images are processed 60,000 times faster than words in our brain.

Another old-school method that is quite effective is the PowerPoint presentation (PPT). First of all, since it takes your audience through the proposition step-by-step, it prolongs their patience by quite a while. This way, each slide has its own message, instead of just forcing them to go through a huge wall of text at once. Moreover, it also provides a lot of opportunities for the insertion of visual information.

Proposal Proportional to Work

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There are all sorts of proposals, but they should always be proportionate to the work in question. For instance, a proposal for a one-off project really doesn’t have to be as elaborate as a proposal that will (ideally) result in years of collaboration.

Think of your time as something that has value. Therefore, setting aside time to come up with, write, edit, and audit your proposal is an investment on your part. As such, it needs to yield a positive ROI. Remember, this ROI isn’t strictly financial either. Getting a positive review, rating, partner, etc., can be just as valuable. Still, because your time has value, you simply cannot afford to work for endorsement.

One of the best ways to make a shortcut is to look for a social media proposition template. While generic templates often get a lot of bad rep, the truth is that this really doesn’t have to be founded in reality.

When you properly customize the proposal template in question, you can get a unique offer with stunning visuals and a well-structured format. All of this you will get for a fraction of the time it would take you to make a similar original offer. This can drastically offset the ROI we previously discussed in a positive way.

Key Components of a Good Social Media Proposal

So, what is the bare minimum that an excellent social media proposal needs to contain? Remember, this is not an exact science, but some general rules (or, at least, elements universally recognized as effective).

  • A cover letter or video is a bare minimum.
  • If the proposal is particularly long, a table of contents is advised.
  • An executive summary is standard.
  • Financial information (hourly or retainer rate).
  • Scope of work (how many posts per week, platforms to manage, etc.).
  • Special circumstances and excluded services (if any).
  • Communication expectations, as well as channels used for communication.
  • Work guarantee is generally a good thing to include, but there’s a potential for this to backfire.

Remember that this list is far from complete, and you should include some additional elements. Just remember that there are only two requirements that this proposal needs to fulfill:

  • It needs to be acceptable for the client.
  • It needs to be acceptable for you, as well.

You need to learn how to make a perfect compromise. You’re not just trying to lure them in. You’re also making a personal commitment. Even if there are no fees or penalties involved, the fact remains that you will tarnish your reputation if you fail to deliver. This is simply not acceptable.

Use Psychological Tricks

Is there a way you can influence your client’s decision-making process? Of course, this is what this proposition is all about. With the use of a couple of psychological tricks, you can drastically increase the chance that they’ll agree to your proposal.

For instance, you can use FOMO by adding a proposal that is valid only for a limited amount of time. This way, they will feel pressured to make a faster decision without feeling like they’re actively pressured on your part.

Select choices are a great way to change their perception of your offer. By offering three choices, one of which is ridiculously overpriced, you will make the other two options significantly more appealing. Sometimes, one offer acts as a decoy to stress out the quality of something else.

Remember that even if they don’t respond, you still have a chance to re-engage with them with a follow-up. Sure, some proposals are so great that they will give you an immediate positive response. People sometimes need a bit of persuasion. Ideally, you would have a follow-up proposal ready as soon as you send the response. You should also have a rule (how long after not receiving a response are you supposed to send it).

Be clear about the results they’ll get. Not the work that you’re going to invest in – the results. This will increase their ability for immersion and help them visualize the effects of working with you. If this doesn’t persuade them, nothing will.

Talk about KPIs

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One thing that people find comfort in when making decisions are the numbers. Numbers bring comfort even for those who don’t understand them. Now, in order to provide value in your offer, it might be a good idea that you focus on social media KPIs.

To help them understand this (which is a fairly simple task), make sure that you provide some points of reference. The way this works is relatively simple – tell them what the average is, where they are, and where their competitors are. Then, tell them what your humble estimates are for the improvement for the majority of these KPIs.

This will raise another doubt in their mind – can you really do such a thing?

Now, to gain their confidence, you can do one of two things:

  • Describe the methods you intend to use to deliver these results.
  • List successful projects and name satisfied clients.

While neither of the two is 100% effective, the latter is a bit more reliable.

Speaking in numbers will also increase your perceived expertise. After all, your terminology will already testify to your experience in the field, which might give them even more confidence in your ability. Still, until you finally deliver these results, you will continually have to build this trust.

Keep Improving Your Own Abilities

While it is true that every proposal is supposed to be tailored to the need of your clients, it is inevitable that you will, eventually, have to write a bit about yourself, as well. Namely, you’re not bragging or showing off. You’re merely giving your potential clients more insight into their investment (your services).

So, you need to start out by doing a couple of things right. While experience in the field is proof of its own (and the most important intellectual asset that you own), they might want to know about your expertise in the field. Did you take any courses, write any whitepapers on the subject matter, etc.

Remember to keep this updated, seeing as how the landscape of social media management evolves quite rapidly. Most importantly, even the least tech-savvy of your clients are going to be aware of this. This is why it’s important to show that all your exploits, certificates, and works are recent. That they’re fresh.

Clearly Address the Agent Involved

To start on the right foot and immediately prove that the message sent is not generic, you need to clearly address the agent involved. The “Dear sir/madam” is not going to cut it. You should customize the start of your address in a way that clearly states that this is not a template. They need to understand that someone sat down, researched their company, custom-made an offer for them, and then took time to make a proposition.

Sure, this is a lot of work, and it sometimes might be a waste of time. However, it is always worth it. Remember, even if they don’t respond right away, there’s always the follow-up. Then again, you might retarget them at a later date. They might contact you (once they feel like they need your services). In fact, they might even recommend you to someone else. Making a good impression on someone is never a wasted investment.

Create the perfect social media proposal

At the end of the day, writing a good social media proposal is one of the most important skills for any social media manager. No matter how good you are, your skills will be in vain if you can’t persuade anyone to hire you. Fortunately, with a bit of research, strategy, and the right format, you can make your offer much more appealing. After a while, when you understand the game, you will start making your own rules—until then, knowing a thing or two from this list will give you a significant competitive edge.

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What Is the Difference Between a Social Media Manager and a Community Manager?

While both social media manager and community manager sound like similar functions, there are huge differences between the two.

Namely, a community manager is a social media specialist whose primary task is interacting with the online community.

Unlike social media managers, however, they do not focus on the logistics of content distribution.

Their primary tasks are:

Social media manager, on the other hand, focuses on:

So, if these two jobs are so dissimilar on the surface, where does all the confusion come from? Let’s find out.

Technical Vs. Social Marketing Aspect

The first thing you need to do in order to understand the differences between two technical terms is to abandon the idea that you know their definition by interpreting the phrase.

For instance, in the introduction, it’s more than clear that social media marketing is responsible for the technical aspect of your online presence. On the other hand, a community manager tends to your target audience (a specific SOCIAL group). In other words, we come to the situation where the person with the job description that doesn’t contain the word ‘social’ in the title is in charge of the social aspect of your marketing.

The simplest way to explain this situation and give some rough estimates and definitions would be to say that people in these positions need to have different sets of skills. You see:

  • Social media managers need to possess an in-depth understanding of the technical aspect of social media platforms.
  • Community managers need to understand the psychology of the customer. Their work heavily relies on both the cognitive and behavioral psychology of individuals in the consumerist society.

However, one thing that remains universal is that both of these specialist types have an important role in your overall digital marketing strategy. Each of them has their part to play, but understanding who does what can help you use their skillset a lot better.

Social Media Manager Approaches Matters Strategically

The social media manager is a master strategist. They focus primarily on your content from the perspective of an editorial calendar, content development, etc. You see, publishing a piece of content is not a simple thing. The right timing might be essential for the overall engagement rate. This is especially true when you start sharing this content across social media platforms.

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The nature of the content itself is also incredibly important. Namely, you need someone that can ensure that the content in question is really resonating with your audience. A social media manager is supposed to measure the KPIs of your content but also try to understand its impact from the perspective of your average social media follower or blog visitor. The biggest KPI for a social media manager is the conversion rate. Other than this, they focus on content reach and content share.

To make a long story short, a social media manager is a person in charge of presenting your brand image on social media.

Imagine a scenario where you made a perfect speech, but you had to present it to an audience that doesn’t speak your language. The role of the social media manager is to translate this message into the digital format (language) so that the essence of the message remains the same. They also have an advisory role and may give you some tips on how to adjust your content strategy for optimal impact.

When compared to the role of a community manager, a social media manager approaches these things from a more technical standpoint. This way, a skilled social media manager can even generate demand for their product, service, or even content.

Community Manager Focuses on Networking with Your Audience

The primary responsibility of your community manager is communication with your audience (both direct and indirect). A lot of enterprises don’t even have a person in this position, which is a major blunder from the business perspective. Your audience is what determines your worth. Their loyalty, their willingness to spend money with your business is what makes all the difference. Well, it is a community manager’s job to ensure that this attention is steered in the right direction.

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Previously, we’ve talked about the conversion rate and engagement. Sure, engagement has a lot to do with your content and the technical aspect of your social media marketing strategy. However, this is often quite subjective and may also rely on the inter-community relations that your brand has with the audience.

How many screenshots have you seen of official brand accounts ranting, responding, or teasing other brands? Sure, this is meme material, but it’s much, much more. This kind of interaction humanizes the brand and makes it more relatable. In a way, it helps immensely with networking, seeing as how it creates the impression that the other side is interacting with a real person and not a chatbot or a faceless corporate entity.

Even when they’re not retweetable or have meme potential, interacting directly (using official social media accounts as if they were personal) is an effective strategy. Still, just because this kind of interaction feels organic, it doesn’t mean that anyone can do it. It requires one to be both a social media marketing expert and a people person at the same time in order to make it work.

To make the long story short, the core task of a social media community manager is an organic outreach.

Community Management Strategies

There are a lot of ways to make social media community management more effective, but this requires the application of efficient industry strategies. For starters, you need to identify your audience and the social media channel you’re currently using.

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The fact that different platforms use different formats already speaks volumes about how you’ll have to customize your approach. For instance, Instagram is based on short videos, stories, live streams, and images, while Twitter (although supporting these formats) is predominantly text-based. This, however, doesn’t mean that blogging or commenting is the same thing as tweeting. After all, you’re restricted to 280 characters (prior to November 2017, it was just 140).

Remember that different platforms require different types of terminology. For instance, nowadays, Twitter is seen more as a news outlet than a social network. Organizations, celebrities, officials, etc., use this platform to spread important information. Approaching Twitter content, in the same way, could significantly elevate your perceived legitimacy.

The most important community management strategy of all is for you to ask your audience what they want. People have opinions on everything, and all they want is for someone to express genuine interest. In other words, sometimes you just have to ask people what they want. Robert Brault once said that charisma is nothing other than your ability to give people your full attention.

This is why great social media community managers are so rare. They’re expected to make decisions based on their intuition and ability to cold read their community in various situations.

The Persona

Another huge difference between a community manager and a social media manager is the avatar (the persona) they use online to make a difference. Namely, the social media manager uses the official account of the brand. In the audience’s eyes, they’re completely anonymous, and every announcement they made is seen as the announcement of the brand itself.

On the other hand, the community manager approaches this situation from the perspective of an average user. On channels of content creators, you would sometimes refer to them as mods or admins. The thing is that they need to appear as close to the average user as possible. In the eyes of your target audience, this makes them more trustworthy because they seem more relatable.

Different KPIs

The end goals of community managers and social media managers are also vastly different. First of all, social media managers always have easily measurable goals. Some of these are:

Social media managers are also responsible for social network audits. This key function might drastically change your entire content marketing strategy and drastically affect your activity.

On the other hand, community managers need to worry about:

Sure, some of these KPIs sound like vanity metrics, but this is because we’re dealing with a field that you can measure only through the lens of subjectivity. Whenever you’re working with people, you need to weigh the subjective factor. This means that there will always be a part of the data that you’re missing. Still, this doesn’t mean that these tasks aren’t worth doing.

Workflow

To fully understand the difference between a social media manager and a community manager, we may have to examine the workflow of these two types of specialists. The bulk of a social media manager’s work involves listening and conversation in the digital environment. Then, you have a lot of research and planning, creation and curation of the content, and analytics. Lastly, if there’s a team they are in charge of, they need to spend a fair number of hours on this team collaboration.

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On the other hand, the community manager publishes content, implements social media strategies, and responds to customer inquiries and comments. This last part is especially important, seeing as how it is only meaningful when done in a timely manner. Their job is to build relationships within the online community (between the brand and the audience, as well as to strengthen bonds between audience members, as well).

Both of these specialist types also need to dedicate a fair amount of their time, energy, and resources to self-improvement and professional growth, either through courses or some other means.

Different Career Paths

The majority of employers and brands are aware of the difference between the two. While it is true that previous work as a social media manager wouldn’t disqualify you from the position of a community manager (and vice-versa), it is best to specialize early on. Embellishing your CV with the fact that you’ve already worked in the community manager position clearly gives you an advantage for the role of community manager.

Also, because these tasks have vastly different responsibilities, workflows, and approaches to this topic, the more experience you gain, the more proficient you’ll become.

Now, keep in mind that transition from one career path to another is a lot easier than in some other professions. This is because the fields are quite related and because you can use all your previous contacts (your entire network will remain relevant).

Similarities

Naturally, it’s also important that there are numerous similarities between these two professions. This is what makes the transition described in the previous section possible to begin with. First of all, both of these occupations require strong communications skills. Sure, community managers spend more time interacting with others, but the amount of time spent on these tasks by social media managers isn’t negligible either.

Another thing worth mentioning, one that may be of the greatest importance to the people seeking career opportunities in this field, is the fact that average annual salaries are similar. The difference between averages is less than $2,000 in favor of community managers, but you can’t allow averages to fool you. In fact, as any type of specialist, your value and industry authority will determine your income.

Final Thoughts on the Difference Between a Social Media Manager and a Community Manager

The bottom line is that since they both do important things for your brand on social media and their duties (usually) don’t overlap, you need them both. Claiming that you can do without one or the other would be like saying that your enterprise doesn’t need a lawyer since you already have an accountant (or vice-versa).

The thing is that specialists always make a difference. As an entrepreneur, you’re probably too overworked already, which is why you need someone to take this task from you. Both of these jobs take more time, energy, and dedication than you already have (due to numerous administrative tasks that are already on your plate). So, look for some professional help.