Social media marketing is an integral part of business growth. You create accounts, planning to attract a broad audience and turn them into the community of loyal followers. Therefore you intend to become a rockstar brand with consistently growing revenue.
But for this to happen, you need a social media strategy and content. Tons of content. Content that would engage your audience and fit your business needs. You need to come up with some social media post ideas.
And here’s where most marketers get stuck:
By the end of this article, you will know the answers and will get 50+ content ideas for your business social media accounts.
Ready? Let’s go!
So, first and foremost, let’s see what business needs your content may cover:
And here go the list of social media content types to cover each of these needs. Choose yours, and feel free to include them in your social media content plan.
Your goal here is to build a reputation for your brand and deal with negative comments from customers or competitors. It helps to build awareness and trust, as well as establish your positioning on the market.
Post about what happens in your company, introduce your employees, share the news about your features, boast with your social initiatives, etc. Although such posts look boring sometimes, they are must-have for content strategy as they demonstrate that you monitor and keep in touch with the situation on the market.
The same here: Do your best to share the news about what happens in your niche, not just in your company, too. In today’s rapidly-changing business environment, you need to keep your eyes on the ball. Plus, such posts will demonstrate to your followers that you stay relevant and in sync with everything that happens around.
Do you or your employees participate or speak up at niche conferences? Post about it on social media, sharing the details and your role in this event. It’s a top content for building your brand reputation. Also, tag other speakers and thank them for insights.
Don’t be afraid of sharing your case studies on social media. While some brands don’t do that, doubting that competitors could steal their insights, your experience and authenticity will work for your reputation and role for the market.
What do your customers say about your brand? As a professional marketer who cares about customer service, you ask buyers for feedback, don’t you? So why not share testimonials and recommendations from happy customers on social media? Let others see what people think of your business.
The only goal of this content type is to sell. So choose a social media profile where your audience is more active and present more often — focusing on one social media profile is among the top marketing strategies to implement this year — and make 10-15% of your content promotional there.
Moderation is the key: Don’t be overly promotional on social media; the audience doesn’t follow you for sales there. It’s your community, not a selling platform.
Here you can post the information about your features and prices, describe new products, share their reviews and ways to use them, etc.
Address the FOMO (fear of missing out) of your audience: Announce the sale on social media, and don’t forget to mention something like, “Only 5 Left” or “Close in 2 Hours.” Add an engaging call to action to motivate your followers to buy.
This one is almost the same as “Discounts,” but here you offer conditions and benefits for customers. For example, “Order this — and get that.” Variants are many, and everything depends on your opportunities. As well as in sales, use teasers to trigger action.
Two types of content are for your consideration here.
Which one to choose? It depends on your audience and their motivational type. For example, those willing to lose weight respond to emotional content, while marketers prefer hard numbers. So, do your best to know your target audience inside out.
Your goal here is to examine customer needs, create the demand for your product, and learn the doubts and objections of your audience. In case people aren’t familiar with your business and its worth, you’ll need more time and posts to reveal their needs.
Open-ended Questions
Such posts on social media will work when your audience is open to communication. Ask questions if you understand they are engaged enough to reply.
Examples:
This one is your best option to try if your audience isn’t active: Surveys will engage them because, together with polls, such content appeals to human survival instincts, inviting them to act.
Avoid “Yes or No” questions in surveys and polls. Encourage the audience to get involved in the process. For that, think of non-trivial answers to queries or choose an unexpected topic for your survey.
This content type allows you to kill two birds with one stone: Not only it reveals customer needs but also generates feedback and triggers customer “self-persuasion” that your product is great.
For example, you can post something like, “Write a short poem on what you love in our cakes. Top three poems will get a free cake from our chef!”
All of you who learn digital marketing understand the role of expert content for brand awareness and trust. Once the audience sees an expert in you, their loyalty and your conversion rocket sky-high. So here go the content types you can post in business social media accounts to create the status of an expert.
Text and video interviews, as well as podcasts featuring you as an expert, build trust even if the topic doesn’t relate your business directly.
These are informative and useful content pieces an expert shares with the audience. Such organized information helps them systemize knowledge and solve problems.
Such social media posts share the information from an expert on what we shouldn’t do in the niche. Appealing to the fear of failure, this content is engaging and shareable among social media users.
Examples:
As well as mind maps, this is a piece of organized information an expert shares with the audience. Given that the human brain processes visuals 60,000 times faster than text, infographics remain a quite popular content type to share on social media, where users don’t like reading long stories.
This content type is rare on social media, and how wrong it is! Experiments in your niche and personal research are perfect for building the status of an expert. Plus, they help to reveal possible mistakes and come up with the instruments to fix them.
Sharing a review of some instrument or strategy in the niche, you build expertness and give the audience competing interpretations of some aspects. Such content engages users and invites discussion.
When sharing the links to ultimate guides with your audience, not only do you demonstrate the expertness but also show that you are here to help them deal with a problem. Social media users love ultimate guides because they hope to find the solution to a problem in one place.
If you have an international audience, feel free to translate some content into their native language. Such social media posts will work on your brand authenticity and reputation.
You can announce live broadcasting on Facebook or Instagram, inviting followers to join and ask you questions. Choose a relevant topic and devote an hour to sharing some expert insights with the audience.
We all doubt before choosing or buying something: What if the price is too high, or what if this product is of bad quality? These are customer objections, and you need to handle them with content. On social media, feel free to post the following content types:
People trust comments on social media more than brand content from your marketers. To build trust and influence their buying decisions, make sure to post the real feedback from customers.
Screenshots work, but a better option would be the feedback from influencers in your niche or the focus on how many happy customers work with you. For example, you can post something like, “We’ve given our app to Bill Gates, and here’s what he said.”
Have you or your business been mentioned in the news, niche publications, or virtual conferences? It’s high time to write a social media post about it. Not only such content handles customer objections, but it also builds your brand reputation.
Create social media posts with answers to the target questions. Explain why your product is so cheap or expensive, talk about its features and guarantees, etc. Make a list of the most frequently asked questions of your audience, and generate answers on them.
Examples:
Write a blog post or make a video review on your product or service, explaining its features, and then share it on your business social media accounts from time to time. Such content helps to handle customer objections too.
If your product or service solves tons of customer problems, feel free to share “how-to” content on social media.
For example, you can write something like, “How to clean a room with our abstergent for 5 minutes,” or “Learn seven ways to get an insurance refund.”
If you offer a complex product, the customer has an objection, “What if I can’t figure it out?” So, you can write an article with a detailed user guide or make a video about how to use your product, and share it with social media followers.
Dispel rumors and speculations about your product with exclusive articles or social media posts. Publish content such as “5 myths of being a freelance writer,” “Why so many doctors criticize BADS,” or any other relevant to your niche.
It’s the secret weapon of every expert or business: a step-by-step story about your work and results. The audience loves case studies because they demonstrate what you do exactly and how you do that. It’s something they can implement too.
Your goal here is to engage and keep the audience, stimulate their activity, and increase the number of views and shares. The most popular content types here are different events on social media, beginning with contests and ending with live discussions.
User-generated content on social media is your chance to engage the audience and make them come back to your accounts, again and again, to find out the contest results. Feel free to organize any contest relevant to your niche: photo contest, poet battles, essay contests, etc.
Encourage your followers, and they’ll become more active. It works best when no one expects any gifts from you, and you suddenly post something like, “And today, the free pizza goes to John Galt! He was the most active user this week.”
Invite followers to post unusual comments, come up with funny answers to your question, and so on. Or, try something like, “Whose comment will stay “the latest” one for 10 minutes, you get the prize!”
Play different online games with followers. For example, you can ask them to come up with a word or a phrase they liken to a previous user who left a comment. Or post a puzzle. Or something like, “How many cats do you see here?”
The only rule here: Try to stay as relevant to your niche and your audience interests as possible.
Funny articles, poems, videos; compelling images, photos, or memes; puzzles, flashmobs, quizzes, and quests — such content engages and makes the audience remember your brand. Post it from time to time to diversify your social media feeds.
This content format engages followers too. Trigger discussions on some newsbreak or niche topics, and ask open questions to involve followers. Here you can also organize a “let’s share photos” format or initiate a “chat room” in comments. Example: Twitter chats.
Don’t be afraid of posting funny content if you warrant that the audience will understand you. Funny memes about your niche, comics, humor articles, funny stories happened to you or your employees — you name it! Also, you can invite followers to share funny stories that happened to them when using your product.
All the above types of entertaining content also work well when you want your posts to go viral. Keep on reading to get more options.
Your marketing goal here is to infect the audience with enthusiasm to like, share, and comment on your posts to increase exposure and brand awareness.
Such content gets many shares thanks to its structure. Your target audience sees the selection of related and informative articles in one place, so they keep it in order not to lose and read it later.
No explanations needed here, I suppose. You ask followers to repost your content to win a prize, and then choose a random user as a winner.
People love content telling they can do something on their own, even if they are not experts in the niche. That is why posts a la “How to create a logo for your website if you are not a designer” get so many likes and shares.
So share actionable tips on what to do here and now to deal with the problem, and you’ll win. Examples:
Once you’ve got the reputation of an expert, your content starts going viral among the niche community. So write original stories, share your expert opinion on some newsbreak, and remember about the tone of voice you use to communicate the message to your followers.
There are more and more personal brands on the market, and it’s not about B2B or B2C anymore. People want to buy from other people, not corporations, which means it’s time for you, as a father of your brand, to think about self-promotion.
People love stories, especially if they have happy ends. Your personal story where you share the information about the challenges you had to meet and overcome on your way to success would come in handy, especially if you don’t have any case studies or portfolio yet.
Write about what happened to you during a year: resolutions, changes, inspirations, disappointments, etc. It will motivate both you and the audience to further actions and achievements.
It’s a kind of provoking content, triggering fraught debate or even holy wars in the comments. The only rule here: Moderation is the key. Know your limit; otherwise, you can destroy your reputation once and for all.
Examples:
It’s a humor that only people in your niche will understand. So, feel free to post jokes about SEO, SMM, copywriting, or any other relevant topic if you have a niche audience on social media.
Networking helps in every business. So when Brian Dean’s kids decide to become social media marketers, they’ll get tons of clients thanks to their networks alone. Online interviews work great here, but there are also a few more content types to consider:
Write about opinion leaders, tag them in your posts, thank them for sharing knowledge and experience, or ask their thoughts or advice about something.
Take your stand in ratings such as “Top 10 Marketing Authors in 2020” or “5 Best Applications for Your Business.” Or, create your own ratings, add influencers there, and post them in your social media accounts.
Organize email outreach or find influencers via social media automation, and come up with an expert roundup to post at your business website and social media accounts. Therefore, you’ll get more exposure and get to know new people in your niche to network and help each other whenever appropriate.
I bet you read articles and case studies of your colleagues and business partners, so why not share some on your social media, with the link to the author? Share your thoughts on their content, criticize their SaaS apps and propose tips on development if necessary, provide with some info they could add for those posts to become better, etc.
Share your opinion on some issues in your niche. Here you can discuss the market news, your competitors’ creative approaches to problems, updates, or any other changes influencing the market.
Why not congratulate an influencer or a colleague with their birthday, new product launch, or book publishing? As we know, honesty and sincerity do wonder.
Now that you know tons of content types to publish on your business social media account, it’s time to choose those meeting your business needs most and include them to your social media content plan.
To ease this process, feel free to use Bulk.ly to create and schedule engaging social media updates automatically. Here you can also come up with a stellar social media marketing strategy implementing your social media post ideas and conquer your business goals much faster.
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