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Harnessing AI to Optimize Content Marketing: 15 Tips from Industry Leaders

To help you leverage AI in your content marketing strategy, we’ve gathered fifteen insightful tips from top industry leaders, including founders, CEOs, and Content Strategists. From scrutinizing elements that affect engagement to gaining insight into your competitors, discover how these experts are using AI to drive engagement and conversions.

harnessing AI to optimize content marketing

Harnessing AI to Optimize Content Marketing: 15 Tips from Industry Leaders

Tip 1

Scrutinize Elements Affecting Engagement

Vladislav Podolyako - Featured

Vladislav Podolyako, Founder and CEO, Folderly

We tapped into AI to deeply analyze email data, uncovering key insights which have reshaped our content marketing strategy. Our AI-empowered algorithms scrutinize elements affecting email engagement, from sender reputation to content nuances.

By dissecting this data, we identify potent gems: standout subject lines, trending topics, and more. These discoveries are gold. For instance, top-performing email subjects guide our choice of compelling article titles. Insights about subscriber interests, going beyond mere keyword search volumes, enrich our content marketing plan.

Marrying our email findings with content creation, we’ve experienced enhanced audience engagement and boosted conversions. And the best part is that competitors cannot copy our strategy because this data is exclusively ours.

Tip 2

Summarize User Feedback For Content Strategy

Robert Weller - Featured

Robert Weller, Principal Content Strategist, toushenne.de

AI is utilized to summarize and analyze qualitative user feedback, particularly interviews with the existing audience. Initially, AI generates transcriptions using HappyScribe, but Otter.ai and Descript are being considered for future use. ChatGPT is then used to generate summaries and highlight key points from individual conversations. ChatGPT is also used to find common themes across all the interviews.

However, tools like JobLens might be used in the future to enhance this step even further through AI. These insights feed into content creation and distribution, particularly concerning tone and voice. They also address pains, challenges, and jobs-to-be-done to increase overall relevance and resonance.

Tip 3

Uncover User Micro-Intents

Roman Borissov - Featured

Our AI-driven approach uncovers overlooked user micro-intents within content. For instance, while traditional metrics once flagged a keyword set as highly relevant, our AI delved deeper, finding underlying user needs. Addressing these led to a 23% spike in engagement and an 11% rise in conversions. From early SEO tactics to today’s sophisticated strategies, the shift has been monumental.

Our vision is to demystify SEO, presenting its ROI without technical jargon, and utilizing AI not just for analysis but as a guide to reshape content for genuine engagement and impactful conversions.

Tip 4

Discover High Traffic Potential Articles

Jason Vaught - Featured

Jason Vaught, Director of Content, SmashBrand

With nearly 10 years of articles on our website, understanding which articles to prioritize in our optimization strategy was going to be a challenge. However, an AI tool was utilized to identify which articles were most likely to drive the greatest amount of traffic. This tool saved weeks of research and helped to quickly increase website traffic. The tool used was the premium version of MarketMuse.

Tip 5

Predict Future Performance Via Modeling

Ranee Zhang - Featured

Ranee Zhang, VP of Growth, Airgram

Using AI, we’ve developed models that predict how well a piece of content will perform even before it’s published. The model takes into account various factors like the content’s structure, its semantic alignment with previously successful content, projected audience reach based on distribution channels, and more. This allows us to prioritize and refine content pieces that have a higher likelihood of success, optimizing our resources.

By focusing on content that’s predicted to perform well, we can ensure that our marketing efforts are not wasted on content that doesn’t resonate with our audience. This results in consistently high-quality content, leading to sustained engagement and a higher probability of conversions, as readers are continuously presented with content that meets their needs and expectations.

Tip 6

Understand Content Semantics

Span Chen - Featured

Span Chen, Growth Director, Notta

I’ve integrated AI-powered tools that deeply understand the semantics of our content. Rather than just traditional keyword analysis, these tools evaluate the topics, context, and sentiment of the content. By analyzing how these factors correlate with user engagement and conversion metrics, we’re able to identify not just what our audience wants to read about, but how they prefer it to be presented.

By refining our content based on semantic insights, we cater more closely to our audience’s preferences and pain points. This personalization inherently boosts engagement as readers find content more relatable and valuable. When readers resonate with the content, they are more likely to trust our brand, leading to higher conversion rates.

Tip 7

Empower Your A/B Testing

Adil Advani - Featured

Adil Advani, Digital PR and Marketing Director, AnySoftwareTools

We rely on AI-powered A/B testing and optimization tools to experiment with different content variations and identify what resonates most with our audience. These tools use machine learning to analyze test results in real-time and make data-driven recommendations for content adjustments. This ensures that we are continually fine-tuning our content to maximize its effectiveness.

AI-backed A/B testing allows us to iterate quickly and refine our content based on actual user behavior and preferences. As a result, we can consistently improve the performance of our content, leading to higher engagement levels. Furthermore, optimized content experiences are more likely to guide users towards conversion actions, resulting in increased conversion rates.

Tip 8

Examine Published Content For Opportunities

Hardy Desai - Featured

AI tools can examine everything we’ve already published so we can see which topics or keywords are exhausted or used to their fullest, and which provide a great opportunity to explore further. While it’s possible to do this work manually, it’s time-intensive and difficult to get a well-rounded, accurate picture. With the help of AI analytics taking that work off our plate, we can spend more time on what matters most: choosing the right content topics and building high-quality pieces!

Tip 9

Gauge Deeper Audience Sentiment

Ankit Prakash - Featured

One innovative approach we’ve incorporated is leveraging AI-driven sentiment analysis on our client’s customer feedback and reviews. Imagine our AI tool as a “digital empathy,” tuning into the emotional undertones of every piece of feedback.

By doing this, we’re not just quantifying “likes” and “shares,” but gauging the deeper emotional engagement our content elicits.

Recent reports from our team indicated a 20% improvement in content resonance with our target audience since integrating this tool.

The key takeaway? By understanding not just if people engage but how they feel, we’ve been able to refine our content strategy, leading to a notable uptick in both engagement and conversions. Think of it as matching the heartbeat of our content with the pulse of our audience’s emotions.

Tip 10

Run Audience-Segmentation Analysis

Carolyn James - Featured

Carolyn James, Consultant and Trainer, Website Insights

I use AI analytics tools to run an audience-segmentation analysis. This helps me analyze what type of content and topics appeal to certain audience groups, so I can tailor my content strategy according to their preferences. I glean valuable insights from this that inform me what adjustments to make in my content to boost audience engagement and conversions, whether it’s adding more visuals, cutting the word count, and such.

Tip 11

Analyze Social Media For Personalization

Jessica Shee - Featured

Jessica Shee, Senior Tech Editor and Marketing Content Manager, iBoysoft

For content analysis, we make use of artificial intelligence through Natural Language Processing (NLP). By analyzing comments and conversations on social media platforms, NLP helps us understand the feelings and preferences of the audience. This provides direction for our content strategy, which ultimately results in increased engagement and conversions.

Some of the most important benefits include personalization, content optimization, and predictive analytics. Personalization helps increase relevance, content optimization helps improve search ranks, and predictive analytics enables us to stay one step ahead of emerging trends. NLP-driven content analysis, in general, increases user engagement and boosts conversions by adapting content to the requirements of the audience and staying one step ahead of the competition.

Tip 12

Ensure Optimal Content Performance

Khunshan Ahmad - Featured

We use AI tools to analyze our content performance. AI analytics tools take a lot of data and study it. They can do this in a short amount of time. Our AI tool helps us with insights that tell us how well our content is performing. It identifies content that isn’t performing as well and tells us how to improve it. This way, we’re able to ensure that content performance is always on par.

Tip 13

Find Audience Content Preferences

David Morneau - Featured

David Morneau, CEO and Co-Founder, Breeeze

AI analytic tools are used to see what content our audience likes. These tools analyze data to find trends. For example, they tell us what topics people enjoy, what kinds of content work best, and when people are online. This helps us make content people love, so they engage more with it. Also, we post at peak traffic times, so more people see it and convert into customers. AI helps us make data-based decisions for a better content strategy.

Tip 14

Identify CTA Opportunities

Taylor Scher - Featured

Taylor Scher, SEO Associate, TaylorScherSEO

We use AI to look for CTA opportunities in our content. We ask ChatGPT to find areas in our content where we can pitch some kind of CTA. Whether it’s a lead magnet or product sign-up, we ask chat to find the section within our content that would make the most sense to capture a conversion. Surprisingly, this tactic has helped us increase conversions for a B2B SaaS by over 50%.

Tip 15

Gain Insight Into Competitors

Marco Genaro Palma - Featured

AI-powered content analysis is a method employed at TechNews using AI-driven analytics tools like BuzzSumo or Clearscope. These platforms utilize AI to scrutinize the performance of content against competitors and across various channels.

By feeding content into these systems, insights on keyword optimization, content length, and even ideal publishing times are received, tailoring strategy accordingly. The AI helps identify emerging trends and topics, enabling the creation of timely and relevant content. This approach ensures decisions are not just based on production but on data.

As a result, content is more aligned with what the audience seeks, leading to higher conversions.

Harnessing AI to Optimize Content Marketing

You’ve heard what the experts had to say, now it is your turn. Leave a comment below and let us know what you think.

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