TikTok has recently beat Google to become the #1 website in the world. With other platforms like Instagram, Facebook and Twitter established, TikTok offers new businesses a chance to gain an organic and loyal audience base with their numerous viral features.
Although businesses know TikTok is emerging, most are still unaware of how to capitalize on the platform. In this post, we’ll cover the best TikTok content ideas SaaS businesses can use to grow their TikTok brand and following.
1. Top of funnel original content
The best content strategy on TikTok is to create top of funnel original content. What makes TikTok such a powerful social media platform is that it’s designed to maximize engagement. If you aren’t creating engaging content, you’ll likely be scrolled on quickly. The best creators on TikTok are the ones that are original and talk about top-of-funnel content.
It’s important to start with the top-of-funnel content on TikTok. Although there are some niche enthusiasts on TikTok, it will take time to find them and it’s better to create top-of-funnel content to start building your brand in the meantime.
For example, if your SaaS is related to HR, you can start creating original content about job applications, onboarding, the hiring process, recruitment plan, etc. The more engaging and entertaining you can make this content, the better it will perform.
A great example of a company that does this is Duolingo. Over the past year, Duolingo has amassed over 4.2 million followers on Tiktok by creating original top of funnel content that is funny and engaging. Duolingo is a language learning app, but they leverage existing trends in pop culture to increase their audience and engagement on TikTok. They’ve used a mascot to playfully remind users to do their language lessons. This strategy has catapulted their brand and helped build a strong community of followers on TikTok.
2. User-generated content
Another powerful TikTok content strategy is user-generated content or UGC. This is when you encourage your existing fans and followers to create content on your behalf. This is a great way to get more mileage out of your existing content, and it’s also a great way to build engagement and loyalty among your fans.
There are a few ways you can do this. You can ask your followers to create product videos, explaining your service, or you can ask them to post photos or videos using your product. You can also run contests and giveaways encouraging people to create UGC.
The key to this type of content is to make sure you’re doing it right. You need to provide clear instructions and make it easy for people to participate. You also need to make sure you’re choosing the best content to feature on your channel.
When you repost UGC, make sure to give credit to the original creator. This is a great organic way to start getting more followers and build your brand as a trusted company in your niche.The best way to use UGC is to leverage popular trends and sounds on TikTok. These typically change every month or so, but using these sounds and trends is a great way to cultivate UGC that is specific to your audience.
A good example of how you can use UGC is to create a contest where your users show off how they solved a problem with your SaaS product. For example, if you have a cold email SaaS tool, you can have a contest where people show how they used your tool to get a high response rate from their cold emails. People showing how they get into schools or land jobs with your tool is a great way to use UGC to market your product.
3. Hashtag-specific content
Another great content strategy for SaaS companies is to create hashtags-specific content. Hashtags are one of the most popular virality features on TikTok and they help you come up with a lot of TikTok ideas. Unless you already have a large audience, it’s difficult to go viral without the use of relevant hashtags. By using the right hashtags, you will reach the relevant audiences that your SaaS business is looking for.
Some ways you can find hashtag-specific content include:
Competitor research: Researching what hashtags are being used by your competitors is a great way to get an idea of what is working. It’s very likely that the same users who are interested in their content will also be interested in your content.
Market research: Check out what hashtags are being used by other brands in your industry. Instead of focusing on niche hashtags, take a look at your overall industry and see which hashtags are bringing in views. The hashtags can be keyword-specific, location-specific, and more.
Hashtag challenges: Hashtag challenges are a great way to get more eyes on your content and grow your following on TikTok. When you create a hashtag challenge, you encourage your followers to create content around a specific topic or theme.
For example, you could create a challenge around holiday-themed content, or you could challenge your followers to create a video using a specific hashtag.
4. Partnering with B2B creators
A great way to jump-start your brand on TikTok is to partner with B2B creators. Although the vast majority of TikTok is geared towards consumers, there are a growing number of B2B content creators on the platform. Examples of these types of creators include developers, recruiters, sales managers, and more. A lot of TikTok users follow these creators to learn more about an industry or role
By partnering with these creators, you can reach a relevant new audience that might be interested in your services and content. You can do this by sponsoring a creator’s content, or by partnering with them to create joint content.
For example, if you have a B2B SaaS for sales or enterprise ecommerce, you can partner with creators like Tech Sales Tom. He’s a creator who talks primarily about enterprise tech sales and has amassed a large following on TikTok. By working with a creator like him, you get direct access to an audience that’s interested or working in B2B sales.
Before you have a partnership, make sure to get a contract e-signed with all the terms and conditions mentioned.
Jessica Ulloa, Community Manager at MyPerfectResume shared the following: “When it comes to growing your brand, creating great content just isn’t enough. The key is getting your content in front of the right people. A great way to do this is by getting industry experts or influencers to review and recommend your product or service. Let’s face it, nowadays, a thumbs up from a top content creator within your industry is sometimes all you need to give instant recognition to your brand”.
5. Capitalize on popular sounds
One of the best features of TikTok is the sound feature. This allows you to add popular sounds to your videos, which can help them get more views and engagement. Sounds can offer much more virality than hashtags. With sounds, you can take advantage of any funny current trends and put a unique spin on them for your audience.
When you’re creating content for your TikTok channel, try to find sounds that are relevant to your niche. You can find a list of popular sounds on the TikTok app or by searching for them on Google. Another way of finding sounds is to keep an eye on popular videos on your “For You” page. You can recreate sounds and use them to get organic views to your videos.
For example, if you’re a SaaS company that helps businesses with their social media marketing, you could use sounds like “when the notification pops up” or “that feeling when you get a new follower. ” These sounds are popular within the social media marketing niche and will help your videos get more views from the relevant audience.
6. Use TikTok effects
TikTok effects are one of the most popular features on the app. By using one of TikTok’s numerous effects, you can make your video more creative and engaging. There are a wide range of effects to choose from, ranging from AR filters to duets. You can typically figure out the most popular ones by searching through the most liked posts on TikTok. You can do this by going to the search bar, typing in your main keyword and filtering by most liked videos. This will give you an idea of which effects are being used the most.
Another way you can find out which effects to use is by exploring the effects feature once you’ve recorded a video. When you do this, you will see all of the possible effects you can use. You can also click on the trending effects to see which ones are being used the most at the time of your video being published. This is a great way to ensure that your video is using an effect that is popular and will help it get more views.
For example, if you’re a managed services provider or a SaaS company that provides software for businesses, you could use the “work from home” effect to show how your software helps businesses stay productive while working remotely. This effect is popular among remote workers and it can help you reach your target audience. Explore the different tiktok effects available to you and choose the one that’s most relevant to your niche.
7. Create how-to videos
How to videos are popular on TikTok and they can be a great way to reach your target audience. These types of videos typically perform well because they offer value to the viewer. They can also be a great way to show off your product or service in a creative way. This is a great method for businesses because it helps establish trust with your audience and you can use long-form videos to adequately show how to do something.
When creating how-to videos, make sure that they are clear and concise. You want to make sure that your videos are easy to follow so that your audience can understand and replicate what you’re doing. You should also use close-up shots so that your audience can see what you’re doing clearly. You can also easily reply to your audience’s comments with videos. For example, if someone gets stuck on a particular step, you can quickly record a video showing them how to do it. This is a great way to build a relationship with your audience and show that you’re there to help them.
Use the best TikTok content ideas
These are just a few of the prominent content strategies you can use to promote your SaaS brand and product. By utilizing TikTok’s various features, you can reach a larger audience and get more people interested in what you have to offer. You can start by meeting with your staff to choose one strategy to focus on, and then move on to the next when you have mastered it.