Author name: Alexis Chamberlain

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TikTok is one of the most popular social media apps currently in existence. Mobile-based, it offers the perfect opportunity for users to create short videos regarding any topic and then share them far and wide. While most people will use their phone or mobile device, TikTok videos can also be viewed on a web app, so accessibility is certainly no issue. Since TikTok offers lots of creative tools, such as sound effects, voiceovers, stickers, filters, or background music, users can get very creative with their video making, which is a huge selling point; in 2022, the platform registered more than 1.4 billion active users monthly. Photo by Collabstr on Unsplash Yet, with such popularity comes increased competition, and it can be difficult to maintain a consistent presence on TikTok and continually come up with fresh, new ideas for your postings. There are dozens of trends out there, and while it may be tempting to latch on to all of them, it’s better to reflect on what your specific audience wants to view; if you want to broaden your audience, you’ll need to identify your target audience, accurately determine what they hope to see, and then, get to work! Everyone is vying for their attention, and you have to hustle to stand out. Photo by Zachary Keimig on Unsplash Whether you are a TikTok aficionado, or new to the platform, you may be looking for new ideas for your postings to start and stay relevant. These days, AI-generated social media content is gaining massive momentum, but it still pays to know how to get things going for yourself. Here are tips and tricks for creating and managing successful TikTok content. Quality and Consistency Are Key When Posting on TikTok Creating entertaining or engaging content, especially when done several times a day, can be quite a challenge. Filming and publishing a video is the easy part, but what to film is often the real challenge. Consider these high-quality ideas to grab users’ attention and followers: 1. Share Daily Routines If you’re promoting your brand or business, posting a daily video from inside your company about what goes on inside can be appealing, especially if it shows behind-the-scenes tidbits regarding your products or services, as well as the people behind the brand. Backstage videos needn’t be limited to entertainment value! A behind-the-scenes video can be interesting to consumers, especially if you post various aspects of your activities at least once a day; it will also make your brand more personal. Give your followers a glance into what goes on during a typical business day, from coffee break to overtime, to give your brand authenticity and a more human energy. Show how your product evolves, from the design stage and the sourcing of materials, to the actual manufacturing itself; people tend to be curious, so offer a sneak peek. 2. Share Your Brand’s Values Sharing content that reflects the values of your brand or company can be a powerful media strategy, as consumers care about their preferred causes and are attracted to brands that take a stand regarding social causes. Shared brand values can be a determining factor when it comes time for shoppers to purchase a product or service; those that care about similar causes will notice that your brand cares about an issue that they align with. If you care about the environment, waste recycling, or homeless pets, for example, any social issue can be a major draw to transforming a viewer into a customer. Sustainable brand JUST Water’s TikTok content is a great example of this, packed with posts that highlight their core values and how they put those values into action; celebrating Earth Day 2022 with a TikTok video highlighting their sponsored beach cleanups is one such example. Photo by Suzy Hazelwood 3. Share Your Unique Story Sharing how you began your business and developed your brand can be inspiring and, again, adds a relatable, human element to your product or services. Give your viewers a close-up of how your brand came into existence; the obstacles you overcame, and how you care deeply about what you do. This kind of TikTok video may even inspire others to decide to embark on their own entrepreneurial endeavors. Your origin story doesn’t need to be a glossy video production if that’s not your jam – authenticity is the most important aspect to get across; just be sure that your posts align well to your brand – from content design to impressive brand logo and communication style, make sure it’s all cohesive. 4. Put Production Center Stage If you are an artisan or otherwise in manufacturing, use TikTok to show how your products are made. Many people never get a chance to visit a factory or site where things come into being and are produced, and it can be fascinating. Not only will a production video show the manufacturing and/or creative process, but viewers can witness first-hand just how much work that goes into creating the product, adding further value to your brand and products. 5. Educate Your Audience Sharing useful information can be a real magnet for viewers, and offering insights and advice can build your personal and/or brand’s authority in your sector; if you make it a point to share information regularly about your industry or activity, viewers may automatically turn to you as an information source. Sharing your skills with engaging how-to postings or by simplifying a complex process or topic can make you a go-to TikToker. Consider creating a series of how-to videos, so audience members keep coming back for more. Photo by Amanda Vick on Unsplash 6. Make a Tutorial Aside from sharing information, you can also teach skills. Make a short tutorial that explains how to use a product or how to resolve a problem; tips on how to remove stains, fix a leaky faucet, or style hacks using your product can grow your view numbers exponentially. Or if you want to provide more informative content, share

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