Instagram Giveaway Picker: What Is It and How Does It Work?

Thinking of promoting your products on Instagram? Want to do a giveaway but aren’t exactly sure where to begin? Marketing professionals are always searching for new ways to boost brand recognition and new products.

One very popular method is through contests and free giveaways. So, how does one go about giving away free stuff on Instagram? Happily, there are numerous Instagram giveaway pickers to aid you and they merit your consideration. We take an in-depth look at what this tool offers and how it works.

Instagram Giveaway Picker

Photo by Alexander Shatov on Unsplash

Companies, both large and small, are using Instagram giveaway pickers as marketing tools for products and services. People enjoy being on the receiving end of free giveaways. What’s more, the marketing benefits are not limited to just publicizing a specific product or service. This is a great way to increase your number of followers and enjoy direct engagement with them on the Instagram platform.

What Is an Instagram Giveaway Picker?

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Photo by Gabrielle Henderson on Unsplash

Once upon a time, giving away free products or even money was known as sweepstakes. These were contests where gifts, sums of money, or vouchers were awarded to sweepstakes participants. Now sweepstakes have come to social media in the form of giveaways.

If you are an avid Instagram user, you’ll undoubtedly have noticed influencers or company brands that organize giveaways of highly desirable products including clothing, cosmetics, trips, and even iPhones or mobile devices. Even more engaging for followers is that they must do very little for a chance to win. It may be enough to comment on a post or to share one.

Simply said, a Giveaway Picker is a tool that conducts giveaways of products or services on the Instagram platform. This tool will randomly select recipients for giveaways and promotions, as well as winners in contests and sweepstakes. It is a tool to choose the lucky winner or recipient in a fair and unbiased manner.

This tool can be used for numerous types of contests or giveaways. Random winners or selectees can be chosen from a pool of comments that appear on an Instagram post, or a Facebook or tweets on Twitter as well.

Giveaway contests come in a variety of forms including:

  • Comment to win
  • Hashtag contests
  • Like to win
  • Loop giveaways

(These giveaways generally offer expensive prizes because they require following a significant number of Instagram accounts.)

  • Photo Captions
  • Share your stories
  • Tag a friend
  • Trivia Posts

Giveaway Picker tools can be downloaded in the form of apps on a mobile device, or you can go directly to a picker tool’s website on your favorite browser. Some of these tools may require you to first log into your Facebook or Instagram account to utilize them, while others may not. A few may permit you the option of not logging into an account but entering a URL from your Instagram post. Each Giveaway picker tool will have its procedure to follow.

How Do These Giveaway Pickers Work?

While numerous social platforms permit the use of giveaway pickers, the most popular platform is undoubtedly Instagram. Instagram giveaway pickers work just the same as other giveaway pickers. Once a photo or video has been posted, an entrance deadline will need to be determined. These tools will collect all the comments found under a specific photograph or video posting once the entry deadline for the giveaway arrives.

Your giveaway will have settings, and the comments will be filtered based on these settings. Settings include specific keywords, texts, comments, or even tagging someone among others. After all the comments have been filtered for your settings, the picker will randomly select a winner or recipient. The tool can select more than one winner based on how many products you wish to give away.

How Long Should an Instagram Giveaway Last When Using a Giveaway Picker?

Giveaways can be programmed for any duration, and each will bring with it advantages and disadvantages.

Short Giveaways

A short giveaway lasting from a single day to a week will be easy to program as these contests are usually relatively simple. Companies or influencers may use them for special occasions such as a holiday or during a festival. These short giveaways may also initially be used to experiment with the giveaway picker tool.

Short giveaways can be created quickly and are easy for Instagram users to participate in. They also include an exciting and appealing urgency factor because so little time is involved. One disadvantage is that your audience may prove to be relatively limited because of the short amount of time involved. Generally speaking, the longer a giveaway lasts, the greater the possibility to reach a larger audience. Short contests also tend to be forgotten as quickly as the deadline appears.

Medium Length Giveaways

A medium-length giveaway will usually be programmed to last from a week to a month. Creating your giveaway may take a bit more time, but you should reach a larger audience giving your brand more impact due to increased visibility. More time translates into greater engagement with a potential increase in followers and brand recognition.

The longer the duration, the more difficult tracking engagement becomes unless you use an Instagram Giveaway Picker to do the work for you. It will be more difficult to engage personally with an increased number of participants.

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Photo by Madison Oren on Unsplash

Lengthy Giveaways

Any giveaway campaign that lasts a month or more is considered to be lengthy. While the setup may be similar to a medium-length campaign, your brand’s impact may be higher due to the amount of time available to reach a huge audience. If you also promote ads and other marketing strategies, your reach will be greater. Longer giveaway campaigns reach more people, and your brand may benefit from a boost in sales thanks to the publicity from your giveaway.

One of the greatest challenges will be monitoring your giveaway. You may be able to do so with a premium Instagram Giveaway Picker that offers greater management. Another issue will be keeping your followers’ interest. Lengthy giveaway campaigns can lose their charm relatively quickly and followers may choose not to interact due to boredom. Keep your campaign content relevant and exciting.

Why Should You Consider Using an Instagram Giveaway Picker?

Selectees are chosen in an entirely random manner so that every participant enjoys the same chance or odds of winning. When people know they have a fair chance, they are more inclined to participate and complete all the requirements for the giveaway.

The use of this tool not only aids in selecting your lucky recipient, but aids in increasing product visibility, and brand awareness, increasing followers on an Instagram account, and engaging with people through this social media platform. This kind of promotional activity also sends a positive message to followers and potential clients, that your company is fair and wants to give away free products and services without ulterior hidden motives. You are promoting a product by introducing it to a wide audience. You can reach even more people by using an affordable VPN to bypass geographic restrictions. It will connect to servers in different countries and reach participants outside of your target regions resulting in a wider audience for your giveaway campaign.

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Photo by Prateek Katyal on Unsplash

When Should I Use a Giveaway Picker?

There are several instances when Instagram Giveaway Pickers can save you quite a bit of time and work. Consider, for example, that you want to give away several samples of your product, but you don’t have the time or will to read through hundreds or even thousands of comments to select the lucky selectees. This is the ideal situation for using an Instagram Giveaway Picker.

These tools will filter which comments qualify for random selection and which do not without you having to sift through them one by one. Plus, an electronic tool will select your winner or recipients randomly making the choice fair and participation more fun.

Another example is if you are organizing a contest perhaps based on the largest number of comments posted. While this does not require selecting a random winner, it can still facilitate our giveaway. By programming the tool to select the person that has commented the most or the account that appears the most among the comments, you will have your winner. The tool does the work for you with no room for error.

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Photo by Tyler Nix on Unsplash

The Pros and Cons of Instagram Giveaways and Instagram Giveaway Pickers

Like any marketing tool, there are benefits and disadvantages linked to using an Instagram Giveaway Picker. You need to evaluate if the pros outweigh any reservations you might have. Although Instagram Giveaway Pickers do not have differentiating capabilities for the quality of followers, they do save you tons of work and will guarantee the randomness and fairness of selections.

The Potential Pros of an Instagram Giveaway and Giveaway Picker

  • Increase Your Followers. Using an Instagram Giveaway to gift your product or service is one way to increase your number of followers on social media. Contests are an effective way to increase your follower numbers more rapidly than other methods. The advantage of the Giveaway Picker is that you can publicize the “random and fair” selection method.
  • Increase Your Engagement with Your Instagram Followers. Tailwind app research suggests that Instagram contests get more than 3 times the likes of normal posts and as many as 64 times more Instagram comments. If you want engagement, an Instagram contest practically guarantees success. The fairer it is the better.
  • Get Free Brand Content from Users. By giving away your products or services, followers may be motivated to provide content for your product or brand. Apart from the publicity that you will gain, you’ll get free, user-generated content that rings with authenticity because actual users commented and users will enjoy the feeling of having won fairly.

The Potential Cons of Using an Instagram Giveaway Picker

  • Followers Are in for the Short-Term. Sometimes followers may only decide to follow you to participate in your free giveaway. Once your giveaway is finished, they may “unfollow” you and you’ll see a decline in your number of followers. This is a risk as some people only follow because they want a freebie and have no interest in following or using your brand. Giveaway Pickers can only select comments or likes and do not have the ability to identify the quality of the participant.
  • Real Customers become Frustrated. Since you are giving away free products randomly, it’s likely that winners will be newcomers to your brand and not faithful customers. This can be frustrating for loyal customers that regularly purchase your brand. When you organize a giveaway, state the participation requirements and procedures clearly to avoid misunderstandings. Your giveaway needs to publicize that you will be selecting recipients on a purely random basis.
  • You Get Fake Followers. If requirements for entering your giveaway are minimal, there is a higher risk that you will be attracting fake accounts. Contests that use “like to win” are a magnet for bot followers. If your follower numbers decline significantly after contests, you may have been the victim of large numbers of bot followers. Giveaway Pickers will not identify fake followers from comments or likes.

Are Instagram Giveaway Pickers free?

Many are, although they may have very limited customization possibilities for your contest. Many have free basic services but then require payment for more advanced options such as adding extra social media profiles or exceeding limits on the number of contest participants per month. Some apps are not free and do not offer free trials.

What Are Some of the Common Features Offered by Instagram Giveaway Pickers?

Although each app or program will vary in its offerings as well as which are free and which you must pay for, these are some of the features to look for:

  • Automated future giveaways
  • Specifying contest length and dates
  • Preset and Email templates
  • Customizable landing pages
  • Analytics data such as stats, traffic, and entrants
  • Connections with other social media platforms

Using Instagram Giveaway Pickers

Instagram Giveaway Pickers have become incredibly popular as tools for both individual influencers and companies interested in increasing their number of followers, brand recognition, and engagement on social media. The use of social media with this tool permits you to reach a global audience with little effort and limited economic investment. It is a brilliant marketing tool.

Recipients and winners are selected randomly and fairly using only a specific comment section. It’s a great method for publicizing and marketing your product on a limited budget as just about everyone likes to receive gifts. As a result, your offer of a free giveaway may harness thousands of comments. Imagine if you had to read them all to discover which comments meet giveaway eligibility requirements. Instagram Giveaway Pickers do the work for you and ensure that your giveaway chooses a random winner using an unbiased and fair method.


How To Become a Social Media Manager In 2023

Social media management is one of the hottest jobs out there right now! Many businesses, ranging from start-ups to household names, are searching for the right person to bring on board.

But do you have what it takes?

You bet! We’ll cover everything you need to know in this guide, including:

  • What a social media manager is
  • Why it’s an important role
  • Five essential skills you need to have, and
  • How to get started.

Let’s get straight into it, so you can put yourself out there ASAP!

How To Become a Social Media Manager


What is a Social Media Manager?

A social media manager is responsible for all of a company’s online content. They run all of the social media pages for their brand, such as Facebook, Instagram, Twitter, Tiktok, or personal blog sites.

What Does a Social Media Manager Do?

As a social media manager, your day-to-day responsibilities would include content curation (making and editing posts for social media), tracking trends and engagement, and planning and marketing online campaigns.

In short, you would be in charge of creating, maintaining, and growing your company’s online presence.

The Importance of Having a Social Media Manager in Today’s Digital World

Having a social media manager is absolutely crucial in this day and age. Social media is where customers are introduced to brands, products, and events. It’s where they look for reviews, get a feel for a company, and make purchases.

A business’s online presence is make-or-break for its success. Having someone responsible and knowledgeable in social media on the team is an absolute must. That’s why it’s one of the most in-demand jobs right now!

How Much Do Social Media Managers Make in 2023?

How much you make largely depends on your experience, your region, and who you work for.

In the U.S., the average salary for a social media manager is $72,874, and can go all the way up to $160K or more! In many businesses, these jobs also come with benefits and perks as well.

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Essential Skills for a Social Media Manager in 2023

While it helps to have a marketing background, you don’t need a fancy degree to become a social media manager. All you need are these five key skills:

Social Media Platform Expertise

Let’s be honest: you probably already spend a lot of time on social media! But to become a social media manager, you need to know a little more than just how to scroll.

Understanding Algorithms and Updates

You’ll need a good understanding of how algorithms work, and how they differ based on the platform.

Algorithms are key to ensuring your posts get shown to your target audience, and that they don’t get lost in the waves of content that are pushed onto social media daily.

You’ll also need to keep track of social media site updates, their apps, and even terms and conditions. If you fall behind, your content may not be approved, formatted correctly, or primed for the current exposure algorithm.

Content Creation and Curation

Making good content is key to success in social media management. You need regular, high-value posts to keep your brand in the public eye and foster good customer relations.

Content curation is perhaps even more important, however. This involves the sharing and distribution of others’ content as well as your own.

You’ll need to know what type of content your follower base wants to see. When carried out correctly, content curation can also lead to great networking opportunities and mutually beneficial marketing relationships with other businesses.

Writing, Graphics, and Video Production

Being a good writer will be extremely helpful for your career as a social media manager. You’ll need to develop appropriate and engaging text posts and captions that attract your desired audience.

Graphic design and video production skills are also very valuable. Social media management can sometimes be many jobs in one: you’ll need the skills to make excellent content, as well as promote it.

This is especially true if you’re working with a smaller team, where you are solely responsible for their social media output.

Developing a Consistent Brand Voice and Style

This goes hand in hand with being a good writer: you need to develop an online personality that consumers like and want to engage with!

You want people to view you as a friend first and a brand second. Working with other people in your business, you’ll need to develop a distinct style that suits your products and target audience.

  1. Social Media Strategy and Planning

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Unlike casual use of social media, being a manager for a brand takes a lot of forethought.

You’ll need to know prime usage and engagement times, and schedule posts accordingly. Know when to capitalize on hot trends, and when to keep out of the crossfire.

Setting Goals and Objectives

One easy way to do this is to set yourself a clear game plan. Make small, achievable goals at first, and then work your way up to larger milestones.

Know your primary objectives from the outset, and don’t do anything without keeping them in mind.

Most importantly: don’t forget to pat yourself on the back sometimes! Celebrate your achievements no matter how small, and keep yourself motivated to keep on getting to new heights.

Identifying Target Audiences

It’s not possible to win over everyone on social media, so don’t burn yourself out trying!

Identify your customer pool, and target content toward them. Once you’ve got a happy and sustained base, then you can try and expand knowing that they’ll have your back.

Creating and Managing Content Calendars

Making an organized calendar will help you to keep on track with your goals.

You will want to post consistently across all platforms. There’s some disagreement on just how often, but the general consensus is no more than once or twice a day, and at least five times a week.

There are social media scheduling tools that enable you to schedule posts in advance, and this will help decrease your workload and ensure you post at peak engagement times.

However, make sure not to rely on this feature too much! You still need to be aware of what’s going on online so your posts don’t seem out of touch with current trends.

Analytics and Reporting

Another key responsibility of a social media manager is keeping track of incoming data (reporting) and using it to identify patterns and trends (analytics).

Responding to feedback is key in any role, but can be especially crucial to successfully manage social media for a business.

Tracking and Measuring Key Performance Indicators (KPIs)

You’ll need to monitor your KPIs to see how well your content is performing. These can be things such as exposure (How many pages did the content reach? How many views did it get?) or engagement (likes, comments, and shares).

Ideally, you’ll want to see overall consistent growth in these fields, though don’t beat yourself up if there are dips. Social media moves fast!

Adjusting Strategies Based on Data Insights

Once you’ve received and analyzed your data, listen to it! Numbers don’t lie.

Don’t fall for the sunk cost fallacy and stick to a project that’s performing poorly. Learn from your mistakes and use them to inform your next move.

On the other hand, if you see a strategy succeeding, capitalize on that momentum! Just one post taking off and going viral can mean massive exposure for your brand.

Community Management and Customer Service

With the rise of social media as a marketing platform, advertisers get something they’ve never had before: direct, real-time communication with their customer base.

While this may seem daunting, it’s really a great opportunity to gain insight into your consumers’ likes and dislikes, as well as build trust and positive feelings.

Engaging With Followers and Addressing Concerns

Don’t fail to take advantage of this unique opportunity. Engaging directly with followers humanizes your brand, and shows you are listening.

If an issue arises, make sure to address it head-on. This shows your willingness to own up to your mistakes and lets your customers know that their opinions are heard and valued.

Building Brand Loyalty and Advocacy

Direct engagement with your follower base leads to brand loyalty and advocacy. This means your customers are likely to stick with you in the future, recommend you to their friends and publicly, and defend you against haters.

This is probably the most valuable thing to come out of a great social media manager. Once you have a loyal and satisfied customer base, your brand is established as liked and reputable.

How To Get Started as a Social Media Manager and Succeed

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Now you know what it takes to be a social media manager. But how do you actually go about it?

Enhance Your Familiarity With Social Media

This may seem obvious, but there’s a lot more to popular social media platforms than meets the eye.

It’s vital to learn the ins and outs of the algorithms and be able to succinctly explain them if you’re asked. Gain knowledge on prime usage times for your region, and track which posts get the most engagement.

If you’re going to interview at a specific company, get to know their current social media habits as well and think about what you would change and what you would encourage to help them grow.

Have some tricks and tips up your sleeve as well and you’ll be sure to impress!

Get Exposure

Get your personal social media going, and promote yourself and your skills. This gives you great practical knowledge of social media while earning yourself exposure to potential employers at the same time: it’s a win-win!

Don’t shy away from working with a variety of brands and doing one-off or low-paying jobs as you get started.

All experience will teach you something, add a line to your resume, and boost your professional exposure.

Develop a Portfolio of Your Work

Hiring managers will want to see evidence of the good work you’ve done in the past. Have a polished, easy-to-navigate portfolio that highlights your previous work and unique skill set.

It’s okay to include work that’s not directly linked to social media if it’s relevant. This includes marketing, graphic design, or videography work that you’re proud of.

On the flip side, you can also include social media successes you’ve had even if they weren’t done in a professional setting.

Just make sure they’re wholesome and show your best self (think a successful local fundraising effort, not that time you went viral for falling over at a party!)

Revise Your CV

Keeping your CV up to date and tailored for the job you want is a must when applying for any job, including social media management. Make sure your relevant skills are listed first and highlighted in your resume.

This means previous, successful experience in the industry should be the focus of your CV.

If you don’t have that, make sure to mention how unrelated experience will be relevant for this job. Good communication skills and time management are key for example.

Build Connections and Expand Your Professional Network

Don’t be afraid to reach out to others for advice or opportunities, the worst they can say is no, and you’d be surprised at how many yes’ you’ll get! Put yourself out there and make professional acquaintances in the field.

This is also where having a strong social media presence will help you out. Make sure your professional online profiles are active and up to date – you don’t want to miss out on an opportunity because you put the wrong email on your Linkedin! While you’re at it, make sure to invest in a professional email to match your brand.

Never Stop Learning

Social media is a constantly changing landscape, so you can’t take any of your knowledge for granted.

There’s always more to learn about the online world. Even if you’re in a bit of a rut professionally, keeping an open and expanding mind will help you become your best self while simultaneously developing your unique skill set.

Embrace New and Emerging Trends

You’ll want to stay on the cutting edge of trends to show that you have what it takes to be a great social media manager. Trending hashtags, sounds, and posts are a good place to start.

However, ideally you want to jump in on trends early. Using your knowledge of social media, try and predict what will blow up and get in on the action before others do.

This is a great time to experiment and take chances as well before you’re the face of a brand and will need to be more cautious.

Stay Current on Industry News and Updates

Stay on top of trends in the industry as well! Follow all the big-name influencers as well as the pages of brands and organizations you’d want to work with, so you don’t miss any big news or opportunities.

You never know when the perfect thing will pop up, so stay in the loop!

Where To Find Jobs as a Social Media Manager

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Job opportunities are often publicly listed on online employment marketplaces. It’s a good idea to turn on email or app notifications so you get notified as soon as a relevant job is listed.

Many opportunities are also posted on social media, so be sure to follow all your favorite brands. When in doubt, reach out to business or professional acquaintances and sell yourself! You know you’ve got the skills, so let the world know too.

The Bottom Line

Well there you have it: everything you need to know to become a social media manager.

We know you’ve got what it takes, so get out there and land the job of your dreams!


How to Audit Your Company’s Instagram Account: 15-Step Checklist

How to Audit Your Company’s Instagram Account: 15-Step Checklist

To ensure your company’s Instagram profile is optimized and effective, we’ve gathered insights from 15 industry professionals, including founders, CEOs, and marketing managers. They’ve shared essential steps to take when auditing your profile, ranging from auditing your branding to focusing on visuals and graphics. Dive into their expert advice to elevate your Instagram presence.

audit your company instagram

How to Audit Your Company’s Instagram Account: 15-Step Checklist

Tip 1

Audit Instagram Branding

Brenton Thomas - Terkel

One step you should take when auditing your company’s Instagram profile is to audit your Instagram branding. When people land on your Instagram account page, what’s their first impression?

Begin by taking an overall look at the visual elements of your profile and assessing whether it accurately represents your brand identity. This includes reviewing your profile photo, bio, highlights covers, and overall aesthetic. Additionally, consider your Instagram content strategy and whether it aligns with your brand’s mission, values, and target audience.

By conducting a brand audit, you can ensure that your Instagram presence accurately reflects your company’s identity and resonates with your target audience.

Tip 2

Monitor Brand Mentions

Jeff Romero - Terkel

Keep an eye out for brand references in articles and comments to discover what people are saying about your brand. Respond to comments and messages quickly and professionally to demonstrate to your audience that you appreciate their participation.

Use social media listening tools to monitor mentions and uncover potential opportunities for interaction or customer assistance.

Tip 3

Select Appropriate Hashtags And Keywords

Boris Markovich - Terkel

Boris Markovich, Co-founder, Ayrshare

I can’t stress enough the importance of getting your hashtags and keywords right. With carefully selected hashtags and keywords, you can expand your audience and build an engaged and active community.

Rather than competing with industry leaders and top influencers for premium or trending hashtags, use less competitive niche-relevant alternatives that will ultimately deliver better results.

Tip 4

Maintain Profile Consistency

Jonathan Zacharias - Terkel

Jonathan Zacharias, Founder, GR0

When auditing your company’s Instagram profile, one important thing to look for is consistency. Consistency in your brand aesthetics, posting schedule, and messaging can help establish your brand identity and increase follower engagement.

When everything looks visually cohesive and branded, it can help users feel confident in your company and make them more likely to engage and convert. Additionally, having a consistent posting schedule can improve your Instagram algorithm ranking and increase your overall reach.

Tip 5

Evaluate Posts For Goal Alignment

Ben Flynn - Terkel

Ben Flynn, Marketing Manager, Manhattan Tech Support

Examine your most recent posts to ensure they are consistent with your brand and business goals. Check to see if your posts are consistent in terms of tone, style, and messaging. Examine the types of content you post, such as photographs, videos, and text-based postings. Consider your posting frequency and whether you should publish more or less frequently.

Tip 6

Eliminate Fake Followers

Percy Grunwald - Terkel

Brian Lee, Co-founder and CEO, Arena Club

Remove all fake accounts that follow your company during your Instagram audit. Fake followers can have a damaging effect on your page’s reputation. It’s common practice for rival companies to create fake accounts to flood the competition’s profile and make them look less credible.

There are free online tools that can audit your company’s account. While checking your list of followers, you’ll see authentic profiles that display how well you connect with your target audience. Getting rid of the phonies is a must for an effective Instagram audit.

Tip 7

Track Engagement Metrics

Aysu Erkan - Terkel

Aysu Erkan, Social Media Manager, Character Calculator

One important step in auditing your company’s Instagram profile is analyzing your engagement metrics. Track likes, comments, shares, and overall reach for each post to identify what content resonates best with your audience. Utilize this data to refine your content strategy and optimize future posts for higher engagement.

Tip 8

Conduct A Competitor Analysis

Alexandru Contes - Terkel

One of the first steps I always recommend when auditing your company’s Instagram profile is conducting a thorough competitor analysis. When I was first building my brand’s Instagram presence, I found it immensely helpful to study successful accounts in my field.

I took note of the types of posts they were making, their post frequency, and engagement levels. I even dug deep into their hashtags, captions, and the overall aesthetic of their page. This helped me understand what resonated with our shared audience and informed my strategy moving forward.

So, don’t shy away from a little friendly snooping; it’s all part of the game!

Tip 9

Survey Customers For Feedback

Joe Kevens - Terkel

Joe Kevens, Founder and Director of Demand Gen, B2B SaaS Reviews

One step to take when auditing your company’s Instagram profile is to survey your customers and ask them where they learned about your business. This will help you gauge how many people discovered your brand through Instagram, providing valuable feedback on the platform’s effectiveness and informing your decision on how much time and effort to allocate to your Instagram presence.

You can also add a question to your contact us form, “How did you hear about us?” to gather this info.

Tip 10

Update Your Instagram Bio

Daniel Climans - Terkel

Daniel Climans, Senior Manager, Digital Marketing and Partnerships, StickerYou

When you’re auditing your company’s Instagram profile, it’s always a good idea to re-look at your bio and see exactly what you have in this space. Since social media audits are often done quarterly, a lot can happen in those times in which you aren’t focusing on the finer details of your Instagram.

Your bio might no longer reflect your company, or you want to highlight a particular product or promotion. This is where your bio comes in handy as it’s a great spot to attract immediate attention as it’s often the first thing consumers look at when on your Instagram page.

Tip 11

Set A Clear Instagram Strategy

Onno Halsema - Terkel

And no, the goal shouldn’t just be to have a popular Instagram account. If you’re a business with a presence on Instagram, you should have a strategy in place that your account is helping you accomplish.

Is it to drive attention to a new marketing campaign? Is it to serve as a good representation of your brand values to potential customers? Is it a method to bolster recruitment efforts? You should always consider the end goal when making posts and choosing the content you want to curate.

Tip 12

Review Profile Info And Metrics

Evander Nelson - Terkel

Evander Nelson, NASM-certified Personal Trainer, evandernelson

Review your profile information and ensure that it accurately reflects your brand and messaging. This includes updating your bio, ensuring that your website link is working, and verifying that your contact information is correct.

It’s also important to evaluate the overall visual aesthetic of your profile and ensure that it aligns with your brand identity.

Additionally, analyzing your engagement metrics, such as likes and comments, can help you understand what content is resonating with your audience and what changes you may need to make to your posting strategy.

Tip 13

Analyze Demographics, Content, And Profile

Himanshu Sharma - Terkel

One critical step when auditing your company’s Instagram profile is to start by analyzing your audience demographics. Data shows that 68% of Instagram users are female, while 59% of all U.S. internet users aged 18 to 29 use Instagram. Understanding your target audience’s preferences and interests can help you tailor your content to maximize engagement.

Next, evaluate your content strategy. Posts with at least one hashtag receive 12.6% more engagement than those without. Use relevant hashtags to increase visibility and attract new followers. Example: @CocaCola’s Instagram page showcases a consistent visual style and utilizes branded hashtags such as #TasteTheFeeling to create a cohesive brand identity and boost engagement.

Lastly, ensure your profile is visually appealing and user-friendly. A profile with a clear bio and profile picture receives seven times more visits. Optimize your profile by using high-quality visuals, an informative bio, and a clear call to action.

Tip 14

Assess Instagram Advertising Performance

Kim Leary - Terkel

Kim Leary, Creative Director, squibble

From my perspective, analyze the performance of your Instagram advertising. Examine your ad targeting, creativity, and messaging to evaluate if they’re reaching your intended audience.

Examine the return on investment (ROI) of your ad efforts to assess whether or not they are producing the expected results. Consider experimenting with different ad types, such as video or carousel advertisements, to find what works best for your audience.

Tip 15

Focus On Visuals And Graphics

Tim Walsh - Terkel

Tim Walsh, Founder, Vetted

When auditing your company’s Instagram profile, keep in mind the attention span of your followers. Studies have shown people tend to spend less than a second looking at the average social media post.

Too many companies are trying to cram informational content into their captions, unaware that no one is even reading them.

Instead, focus on the image itself. If you have something to say, use graphics to convey the message. The text should be minimal and superimposed on the image whenever possible. Infographics are a great way to make your point briefly.

Ready to audit your company's Instagram account?

You’ve heard what the experts had to say, now it is your turn. Leave a comment below on your favorite tip to audit your company Instagram account.


6 Ways Social Media Algorithms are Impacting Small Businesses

The advent of social media has revolutionized how businesses engage with their customers, and with these platforms comes the crucial role played by algorithms. Small businesses, in particular, are significantly impacted by how social media algorithms work.

Social Media Algorithms Free to use image sourced from Pexels

In this article, we will explore X ways that social media algorithms impact small businesses and how these businesses can leverage the power of data to thrive in the digital landscape. Some key points we will cover include:

  • The decline of organic reach and the importance of quality content
  • The rise of sponsored content and targeting the right audience
  • Leveraging user-generated content and influencer marketing
  • The importance of social listening and responsiveness
  • Adapting to algorithm changes and data-driven decision-making
  • Embracing new features, formats, and emerging platforms

By understanding these challenges and implementing the strategies discussed, small businesses can better navigate the complex world of social media algorithms and achieve success in the digital realm.

The Challenges of Algorithm-Driven Social Media for Small Businesses

The ever-changing algorithms that drive social media platforms can significantly impact small businesses positively and negatively.

When algorithms work in their favor, they can experience increased visibility, engagement, and growth. When they go against them, they suffer from reduced organic reach, making it difficult for them to reach people or compete with more prominent brands and influencers.

Small business struggles with social media

Imagine a small, local bakery that has recently opened its doors. The owner, Jane, decides to use social media to promote her delicious baked goods and connect with the community.

Jane dedicates time and effort to creating beautiful, mouth-watering posts showcasing her creations, but despite her hard work, the engagement on her posts remains low, and her online following grows at a snail’s pace.

Jane doesn’t realize that the social media algorithms are working against her. As a small business owner, Jane lacks the resources and expertise to navigate the complex world of algorithm-driven social media platforms.

She’s competing against established brands, influencers, and an ever-changing set of rules prioritizing certain content types and engagement patterns.

Jane’s Bakery struggles to gain visibility and reach potential customers without a dedicated social media team or a deep understanding of these algorithms. This scenario is all too common for small businesses trying to make their mark in the digital world.

Overcoming the challenges

Business owners like Jane must understand the inner workings of social media algorithms and learn how to adapt their strategies to stay ahead of the curve.

In this article, we’ll delve into how social media algorithms can impact small businesses and provide practical tips to help them navigate these challenges and turn the algorithms to their advantage.

Instagram Giveaway Picker - 6 Ways Social Media Algorithms are Impacting Small Businesses - 13 Free to use image sourced from Pexels

Organic Reach is Declining

In recent years, small businesses have faced an uphill battle regarding their organic reach on social media platforms. As algorithms become more complex, so do the challenges for companies to get their content in front of potential customers without paying for promotion.

Small businesses must focus on creating high-quality, engaging content and adopting strategies to enhance their visibility to overcome these challenges in a crowded digital landscape.

This section will explore various aspects of organic reach and offer practical tips to help small businesses improve their discoverability on social media platforms.

The Challenge of Discoverability

As social media platforms have evolved, their algorithms have become more sophisticated in determining which content to prioritize in users’ feeds. Consequently, organic reach has been declining, making it more challenging for small businesses to be discovered by potential customers. A streaming data platform can help companies to analyze real-time social media data to better understand audience behavior and create more engaging content.

The Importance of Quality Content

Small businesses must create high-quality, engaging content encouraging users to like, comment, and share to counteract this decline in organic reach. Using an AI writer can help small businesses create high-quality content efficiently and affordably. Algorithm changes in platforms such as Facebook and Instagram reward content with high engagement. The more interaction your content generates, the more likely a broader audience will see it.

Crafting a Consistent Brand Voice

Developing a consistent brand voice across all social media platforms helps build trust and familiarity with your audience. By sharing content that reflects your brand’s values, personality, and mission, you can create a stronger connection with your followers and encourage them to engage with your content.

Timing Matters: Posting at Optimal Times

Understanding when your audience is most active on social media can help increase your content’s visibility. Posting during peak engagement times can maximize the likelihood of your followers seeing and interacting with your content.

Instagram Giveaway Picker - 6 Ways Social Media Algorithms are Impacting Small Businesses - 14 Free to use image sourced from Pexels

Pay-to-Play: The Rise of Sponsored Content

In the era of declining organic reach, sponsored content has become increasingly important for small businesses to maintain their visibility and attract new customers on social media platforms. However, transitioning to a pay-to-play model can take time and effort, particularly for companies with limited budgets and resources.

In this section, we’ll discuss the challenges small businesses face in this new landscape and provide practical tips for maximizing the effectiveness of sponsored content while optimizing their advertising budget.

The Need for Advertising Budget

As organic reach declines, small businesses must allocate more of their marketing budget to sponsored content to maintain visibility on social media platforms. This pay-to-play model can be challenging for small businesses with limited budgets, but investing in advertising is essential to reach potential customers effectively.

Targeting the Right Audience

More than investing in sponsored content is needed; small businesses must ensure that their advertising targets the right audience. Using the best data modeling tools, companies can analyze customer data to identify trends and develop targeted advertising campaigns that resonate with their ideal customers.

Having an ideal customer profile helps businesses effectively target their marketing efforts, resulting in higher conversion rates and increased customer satisfaction. By understanding the characteristics and needs of their ideal customers, businesses can tailor their products, services, and messaging to better meet their expectations and build stronger relationships.

A/B Testing Your Ads

To optimize your advertising campaigns, it’s crucial to experiment with different ad creatives, copy, and targeting options. By conducting A/B tests, you can identify which ads perform best and allocate your budget to the most effective campaigns, maximizing your return on investment.

Tracking Ad Performance and Adjusting Strategy

Monitoring your ad performance and analyzing the results helps you understand which campaigns are effective and which need improvement. You can make data-driven decisions to adjust your advertising strategy and improve overall results by tracking your ad performance continuously.

Instagram Giveaway Picker - 6 Ways Social Media Algorithms are Impacting Small Businesses - 15 Free to use image sourced from Pexels

The Power of User-Generated Content (UGC)

User-generated content (UGC) is a vital asset for small businesses, as it not only adds credibility to their brand but also boosts their visibility on social media platforms. The power of UGC lies in its authenticity and the trust it generates among potential customers.

In this section, we’ll explore various strategies small businesses can use to encourage UGC and leverage its potential to enhance their online presence and grow their customer base.

Encouraging Customer Advocacy

User-generated content (UGC), such as customer reviews, photos, and testimonials, is invaluable for small businesses. Social media algorithms often prioritize UGC because it generates high engagement levels and is perceived as more authentic by users. Small businesses can increase their visibility on social media platforms by encouraging customers to create and share content about their products or services.

The Role of Influencers and Brand Ambassadors

In addition to customer-generated UGC, small businesses can partner with influencers and brand ambassadors to create authentic content that reaches a broader audience. Influencer marketing is a powerful tool that leverages the trust influencers have built with their followers to promote products and services.

Hosting Contests and Giveaways

One way to encourage UGC and increase engagement is by hosting contests and giveaways on your social media platforms. These activities incentivize customers to share their experiences, tag friends, and interact with your brand, helping to increase your visibility and attract new followers.

Creating Shareable, Branded Hashtags

Developing unique, branded hashtags for your business can make it easier for customers to find and share user-generated content. Encourage your customers to use these hashtags when they post about your products or services, creating a digital community around your brand and fostering a sense of connection among your followers.

Instagram Giveaway Picker - 6 Ways Social Media Algorithms are Impacting Small Businesses - 16 Free to use image sourced from Pexels

The Importance of Social Listening and Responsiveness

Being attentive to your audience’s needs and concerns is paramount in social media. Social listening and responsiveness are essential for small businesses to maintain and grow their online presence and foster strong relationships with their customers.

In this section, we’ll discuss the importance of monitoring your social media activity and being responsive to customer interactions, along with strategies and tools to help you stay on top of these tasks and ensure your business continues to thrive digitally.

Monitoring Social Media Activity

As social media algorithms prioritize content with high engagement, small businesses need to monitor their social media activity and respond promptly to comments, messages, and mentions. Social listening allows companies to understand customers’ needs, preferences, and pain points and adapt their marketing strategies accordingly.

Automating Processes for Efficiency

Small businesses can automate processes to save time and resources, such as scheduling social media posts, monitoring brand mentions, and responding to customer inquiries. Tools like can help businesses automate their social media management and improve efficiency.

Building Relationships Through Engagement

Engaging with your audience is crucial for building lasting relationships and fostering brand loyalty. Responding to comments and messages promptly and personally shows your customers that you value their feedback and are invested in their experience with your brand.

Identifying Opportunities for Improvement

You can identify areas where your business can improve by actively monitoring your social media activity. Whether addressing customer complaints, enhancing your products or services, or refining your marketing strategy, social listening provides valuable insights to help your business grow and evolve.

Instagram Giveaway Picker - 6 Ways Social Media Algorithms are Impacting Small Businesses - 17 Free to use image sourced from Pexels

Adapting to Algorithm Changes

The ever-evolving landscape of social media algorithms presents a continuous challenge for small businesses to stay visible and competitive. Adapting to these changes is crucial for maintaining a solid online presence and driving growth.

In this section, we’ll discuss how small businesses can stay informed about algorithm updates, remain flexible in their social media strategies, and harness the power of data-driven decision-making to navigate these shifts and thrive in social media.

Staying Informed and Flexible

Social media platforms continually update their algorithms, and small businesses must stay informed about these changes. By understanding how algorithm updates impact content visibility, small businesses can adapt their strategies to maintain or improve their presence on social media platforms.

Data-Driven Decision Making

Utilizing data-driven decision-making can help small businesses stay ahead of algorithm changes. Companies can make informed decisions about their social media strategies by analyzing performance metrics, customer engagement, and other relevant data.

For instance, the insights provided by a streaming data platform like Databricks Delta Lake can help businesses identify trends and patterns in their social media performance, allowing them to fine-tune their approach.

Embracing New Features and Formats

In the fast-paced world of social media, small businesses need to stay up-to-date with the latest features, formats, and trends. Embracing new ways of sharing content can give your business a competitive edge, as algorithms often prioritize content that utilizes the latest platform features.

This section will discuss how small businesses can make the most of new and emerging features, experiment with different content types, and explore emerging platforms to stay ahead in the ever-changing social media landscape.

Staying Current with Platform Updates

Social media platforms constantly introduce new features and formats, such as Instagram Reels, Facebook Stories, and Twitter Spaces. Small businesses must stay current with these updates and incorporate them into their social media strategies to maximize their reach. Algorithm updates often prioritize new features to encourage user adoption, so embracing these updates can give small businesses an edge over their competition.

Experimenting with Content Types

Small businesses can determine which resonates best with their target audience by experimenting with various content types and formats and testing what works. This process can help companies to create more engaging content, increasing their chances of being seen by potential customers on social media platforms.

Exploring Emerging Platforms

As new social media platforms emerge, small businesses should be open to exploring these channels to reach new audiences and stay ahead of the competition. By adopting early and building a presence on these platforms, businesses can capitalize on early adopter advantages and establish themselves as industry leaders.

Instagram Giveaway Picker - 6 Ways Social Media Algorithms are Impacting Small Businesses - 18 Free to use image sourced from Pexels

Understanding is Key to Success

Social media algorithms are an ever-changing aspect of digital marketing, but small businesses can adapt and thrive by understanding and leveraging these algorithms.

By focusing on creating high-quality, engaging content, investing in sponsored content, embracing user-generated content, staying responsive on social media, adapting to algorithm changes, and incorporating new features and formats, small businesses can optimize their social media presence and achieve success in the digital landscape.

Remember to utilize the power of data and automation solutions to make informed decisions and streamline processes. By staying agile and data-driven, small businesses can navigate the world of social media algorithms and create lasting connections with their customers.


How To Build An Inbound Lead Flow Machine Using Social Content

Tired of having to scrounge for leads?

Do you need a new way to find more and better leads to skyrocket your business?

Then this blog about building an inbound lead flow machine with social content is for you.

Using social media and content to generate quality leads and turn potential customers into paying customers is critical to a successful business strategy.

This article will explore the best platforms, optimization strategies, ad options, incentives, personalization tactics, analytics tools, and more to create an efficient inbound lead flow machine that produces quality leads.

Inbound Lead Flow


Understanding the Basics of Lead Generation

Businesses can create an effective inbound lead flow machine by understanding the basics of lead generation, crafting engaging social content through visual media, leveraging influencers, and creating a content strategy that optimizes posts for maximum effectiveness.

The effectiveness of such campaigns can then be measured using analytics tools to refine the process further.

Utilizing tactics such as content optimization, website metrics, and website forms can help to create an effective lead generation process.

Targeting demographics, segmenting audiences, and leveraging data are all essential components of inbound lead generation on social media.

Optimizing campaigns by creating content unique to specific locations or services can help attract the right kind of leads. Optimizing titles, images, and page layouts will ensure visitors have an enjoyable experience when landing on a web page.

Websites should also be designed to include white space around forms, making it easier for visitors to understand the text and take action. Moreover, sign-up forms should have a hard-to-resist call to action with a visible way to exit to encourage potential customers to provide contact information.

Nurturing leads is also crucial; providing value through case studies or ebooks will demonstrate a business’s ability to solve customer pain points. Free courses offer expertise and build confidence in their solutions.

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Crafting Engaging Social Content

Engaging social content is essential for generating inbound leads and nurturing their interest to turn them into paying customers. To increase lead generation, businesses need to focus on interactive posts, influencer relations, content personalization, audience segmentation, and calls to action:

  1. Interactive posts create an engaging environment that drives further interaction with the brand. This can include polls and quizzes that encourage users to engage with the brand on a deeper level.
  2. Establishing relationships with influencers can help build trust in the brand and drive more leads from their followers. By leveraging influencers’ reach, brands can tap into new audiences quickly and efficiently.
  3. Content personalization allows businesses to target specific audience segments by tailoring content to match individual needs or interests. This helps ensure that users receive relevant messages that resonate with them and encourage them to act.
  4. Audience segmentation enables businesses to understand their target audience better so they can tailor their campaigns accordingly and deliver more effective results.
  5. Calls-to-action should be clear, concise and direct so visitors know how to proceed after reading or interacting with a post or landing page element such as a form or button.

By implementing these strategies within social media campaigns, brands can increase lead generation efforts while delivering more relevant messages simultaneously and ultimately improving customer engagement.

Utilizing Visual Media

Visual media can be leveraged to create an immersive experience for potential customers, thus driving engagement and improving lead generation. Through visual storytelling – using engaging images, videos, and audio – businesses can effectively communicate their message in a visually appealing way.

  • Image selection is a critical element of visual storytelling; selecting the right image that matches the message is crucial for success.
  • Videos have become one of the most powerful tools for lead generation on social media as they are more engaging and memorable than text or static images alone.
  • Social media trends such as Stories and Reels also allow businesses to create creative content that resonates with audiences.
  • Visual media is essential for effective inbound lead flow machine creation through social content.

Content optimization should be considered when creating visual media; optimizing visuals for mobile devices, ensuring fast loading times, and compressing file sizes are all important considerations when crafting visuals for social platforms.

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Leveraging Influencers

Influencer marketing has become an increasingly popular method for businesses to reach potential customers and expand their reach, as demonstrated by the increasing number of influencers brands rely on to promote their products. Leveraging influencers is a great way to build relationships with potential customers, increase brand awareness, and create engaging content.

Businesses can use the following strategies to tap into the power of influencers for inbound lead generation:

  1. Influencer Outreach – Reach out to influencers with an audience relevant to your business’s target market.
  2. Relationship Building – Build authentic relationships with influencers who align with your company’s values and goals.
  3. Content Outreach – Develop compelling content that resonates with your target audience and share it across multiple channels.
  4. Promotion Strategies – Utilize various promotional strategies such as giveaways, contests, or sponsored posts to attract leads.

Additionally, tracking metrics such as impressions, engagement rate, and conversions are essential for analyzing the success of these campaigns and optimizing them accordingly.

Utilizing Chatbots for Lead Generation

As you probably have noticed, chatbots are becoming increasingly widespread on many companies websites. They offer a direct line of communication with your audience and can operate 24/7, providing instant responses and answering frequently asked questions.

Chatbots can be integrated into social media platforms like Facebook and Instagram, and they can initiate conversations, qualify leads, and even direct users to relevant content or products based on their responses.

But chatbots can also be used to collect contact information from leads in a conversational manner, which can be less intrusive than traditional web forms.


By creating a script that offers value in exchange for contact information, you can effectively gather leads with a chatbot. For instance, a chatbot might ask visitors if they would like to receive an ebook or a discount code in exchange for their email address.

Additionally, chatbots provide valuable data and insights about your leads, such as their interests, behaviors, and preferences. This information can be used to improve your content strategy, personalize your communications, and deliver a better customer experience.

The Power of User-Generated Content

User-generated content (UGC) is any form of content, such as images, videos, text, and audio, that has been posted by users on online platforms. It can be a powerful tool for lead generation as it promotes authenticity, increases engagement, and can influence purchasing decisions.

User-generated content is everywhere these days, and if your business isn’t using it, It’s time.

UGC can be encouraged through social media contests, hashtag campaigns, or even by simply asking your audience to share their experiences with your product or service.

For instance, you could ask your customers to post a photo of themselves using your product, along with a specific hashtag. You could then feature these posts on your own social media channels or website, providing visibility for your customers and authentic promotional content for your brand. Plus, now you have a lead on someone who is interested in your product.

UGC not only increases engagement but also promotes trust as potential customers tend to trust other users more than brands. As a result, UGC can be a great way to attract and convert leads.

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The Role of Social Listening in Lead Generation

Social listening involves monitoring social media platforms for mentions of your brand, competitors, products, and more. It’s a great way to understand the conversations happening around your industry and to identify potential leads.

By tracking specific keywords or phrases, you can discover users who may be interested in your products or services. For example, if you are a fitness equipment manufacturer, you could monitor phrases such as “home gym equipment” or “best fitness gear”. People using these phrases may be potential leads.

Social listening can also help you identify influencers or industry leaders with whom you might want to collaborate. This could give you access to a wider audience and more potential leads. offers social listening tools that can help you find more potential customers in no time, everytime your brand is mentioned.

Finally, social listening allows you to understand your audience’s pain points, preferences, and questions, which can inform your content strategy and help you create more targeted, engaging content to attract and convert leads.

Creating a Content Strategy

Developing a content strategy is essential to effectively engage potential customers and generate meaningful leads.

When creating a content plan, businesses should consider their audience targeting and the type of call-to-action they want to use to convert leads into customers. Keyword research helps inform the content topics that will be most successful in generating leads while post-scheduling ensures posts are uploaded on the right platforms at the correct times.

Content optimization involves writing, formatting, and updating content to make it accessible and valuable to the target audience; this includes adjusting titles, images, and page layouts for improved lead generation. Additionally, website metrics such as bounce rate, average time on page, and traffic sources can help identify areas of opportunity for enhanced lead generation.

By creating a comprehensive content strategy with effective tactics for reaching their target audience and optimizing each piece of content for engagement, potential leads can be converted into paying customers.

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Optimizing Your Posts

A content strategy for generating social media leads is essential for inbound lead flow. However, to effectively convert leads to customers, organizations must also focus on optimizing their posts.

Optimizing posts involves engaging customers through visuals, targeting the right audiences, incentivizing leads with offers and discounts, and understanding current trends.

When creating content for social media platforms, organizations should ensure it is visually appealing by incorporating high-quality images or videos. Additionally, it is vital to understand which types of content resonate with different target audiences by analyzing data and trends from analytics tools.

Organizations can use these insights to tailor their posts and create personalized experiences that meet customer needs. Furthermore, companies should leverage incentives such as contests and discounts to increase engagement and attract leads.

Organizations can build an effective inbound lead flow machine using engaging content by understanding how to optimize social media posts.

Measuring Your Results

To ensure the success of social media lead-generation efforts, organizations must measure their results and refine their strategies accordingly.

A/B testing, website metrics, website forms, content optimization, and cookies are all essential tools that can help to assess the efficacy of an organization’s social media lead generation strategy. A/B testing allows organizations to compare two versions of a page to determine which works best for maximum conversion rate.

  • Website metrics such as bounce rate, average time on page, and traffic sources can help identify areas of opportunity for improved lead generation.
  • Additionally, website forms should be placed above the fold with relevant keywords and a statement like ‘Unsubscribe at any time’ for further engagement with potential leads.
  • Content optimization involves writing engaging copy tailored to each stage of the buyer’s journey while considering variables such as titles and images for effective lead generation.
  • Finally, non-necessary cookies should only be used if user consent is obtained beforehand to protect personal data.

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Refining Your Process

Having established the factors determining a successful inbound lead flow machine, it is now time to refine the process. Refining the process involves incentivizing leads, personalizing messages, tracking analytics, leveraging forms and optimizing cookies.

  • Incentivizing leads can be done through contests, discount codes and gated content that give users valuable information.
  • Personalizing messages via targeting and retargeting ads and Dynamic Ads on LinkedIn with direct calls-to-action can significantly impact lead generation.
  • Tracking analytics helps measure and refine lead generation efforts by setting up goals in Google Analytics to track leads or using social analytics tools to understand creative and messaging performance.
  • Website forms are essential for collecting user information and should be placed above the fold with relevant keywords alongside an unsubscribe statement.
  • Finally, optimizing cookies provides users with a more tailored experience while keeping their data safe; necessary cookies ensure basic functionalities, while non-necessary ones require user consent before collecting any data.

By following these steps, businesses can create an effective inbound lead flow machine that drives results.

Final Thoughts on Inbound Lead Flow

Lead generation is a critical component in any business’s success.

Businesses can create an effective inbound lead flow machine that will drive quality leads by creating engaging social content, leveraging influencers, and using visual media to optimize posts.

The irony lies in the fact that while it may seem daunting at first, simple strategies can yield excellent results with minimal effort.

With the right approach and analytics to measure progress, businesses can see positive returns on their investments and maximize their potential for success.


Maximize Your Social Media Marketing Budget with Promo Codes and Targeted Advertising

Social media advertising can be crucial in achieving business objectives, but how can businesses get the most out of their advertising budgets? When looking to reach new audiences, larger audiences, or even specific targeted audiences, social media is one of the most effective tools available for making direct contact with customers.

Reaching consumers physically or even organically has become increasingly difficult, if not impossible, as is making contact of any kind without a targeted social media boost.

Social Media Marketing Budget

But is spending money on social media outreach a good investment?

Will it achieve your brand’s marketing goals?

Understanding social media advertising options is essential to getting the best results for your money. Marketing is an investment not an expense. The main objective is to earn money by investing it through attracting more traffic and increasing your brand’s exposure.

To do this, however, your money must be invested strategically.

Is Social Media Marketing Important?

Absolutely! Social media advertising allows companies and individuals to reach large audiences at a relatively low cost. Social media marketing facilitates reaching the ideal audience based on demographics, interests, and reliable data. More importantly, social media marketing can be tailored to a specific advertising budget whether great or small.

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Social Media Advertising and Targeted Coupon Codes

Advertising on social media means digital advertising or investing your marketing budget to deliver your brand content to a targeted group on a specific social media platform. When advertising on social media, you can use what is known as “organic reach” or free advertising.

Algorithms will distribute your advertising at no cost to your company. But to reach a specific target audience where you have a greater possibility of sales, you’ll need “paid reach”. When using paid reach, brands have a greater possibility of connecting with people most likely to purchase their products.

Social media is probably the quickest and most effective way to reach your preferred audience. You simply pay to ensure that the right people see your brand’s content, and it’s an effective way to reach both returning and new customers with novel products.

You can also use an affordable VPN services to bypass geographic restrictions and target your advertising to audiences in different regions, maximizing your reach and increasing the chances of connecting with people who are most likely to purchase your product.

How to create targeted coupons and discount codes

This can allow you to create targeted coupon codes and discounts tailored to the needs of specific audiences, with offers adjusted in line with research into each unique demographic.

For example, if one of your products is underperforming in a certain geographic location, you can create targeted discounts sent only to customers registered within that particular region.

Using modern services like, brands and businesses of any size are able to create customized digital coupons and discount codes for their products, with these offers added to the site’s sizable directory and able to be emailed directly to your target audience.

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Targeted advertising best practices

Targeted advertising will require a financial investment, but fortunately, most social media platforms have a variety of advertising plans and predetermined costs built into their available services, meaning there’s usually something for every kind of advertising budget.

Be flexible and reevaluate your social media marketing regularly. Use strategies together that complement one another rather than individual marketing campaigns like investing in product catalogs and videos and avoid viewing every marketing ploy as a separate pursuit.

If you have developed your marketing budget to cover more than one campaign or strategy, get rid of the one that produces the least return for you. Do not continue an investment with more money that isn’t reliably producing stellar results.

Be prepared to repurpose your brand’s core content and successful headlines. Creating new content for every new product will place heavy demands on creativity and budgets. At the same time, do not become complacent with a marketing strategy just because there is a positive return. Experiment with new tactics like promo codes and discounts, different content styles, or by targeting new audiences. Also, keep your eye on new technology that may offer new marketing tools.

Social Media Advertising and Discount Options

All the principal social media platforms have advertising options available, but not every option may be ideal for your brand. When you decide where to show your ads, you’ll need to know beforehand which platform is the most popular with the audience you are targeting. Which social media network engages your preferred audience the most? If you are targeting adults and parents you may want to use Facebook, while for a teen audience, TikTok may be a better choice.

What kind of discounts do your audience respond well to? Do some research into campaigns run by similar businesses that have been successful with your target demographics. Try running a few short promotional offers like buy one get one free deals, site-wide discounts for specific social media subscribers or grouping less popular products with best-sellers and use this data to help develop long-term marketing strategies for the future.

Is there a social media network that already provides your brand with some results using free advertising? If so, this may be the obvious selection for hosting a paid campaign. When you have identified which social media networks best serve your target audience, you can concentrate on the type of advertising to use to achieve your goals.

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Advertising on Facebook

Facebook includes ads throughout its app including options like Marketplace, Messenger, Stories, and Feeds. These ads appear to be normal posts but have an “ad” or sponsored label and will usually include more features than a normal post such as links or catalogs. Facebook ads will support marketing campaigns aimed at engagement, traffic, and sales.

Facebook reaches a large demographic audience with almost 3 billion monthly users that include millennials, seniors, Gen Xers, and even teens. This is an enormous audience for social media advertising. Facebook offers a variety of advertising options including:

  • Image
  • Video
  • Mobile-only vertical Stories ads
  • Carousel (up to ten videos or images to browse)
  • Collection ads of brand window shopping
  • Slide shows of three to ten images
  • Playable ads which are interactive
  • Messenger ads inserted among conversations

Budgets vary and Facebook is no exception. The cost of marketing on Facebook will depend on the duration and placement of your ads, targeting the audience, the season, location, time of day, and how competitive your particular sector is.

Advertising on Instagram

Instagram is a favorite of millennials although generations X and Z are active on this platform. Seniors are less so, as they tend to prefer Fb according to Hootsuite’s Digital 2022 Global Overview report. On the Instagram platform ads are inserted among stories and feeds that users follow. Here again, ads feature a “sponsored” label so viewers know the insert is an ad. Some ads will include a CTA button (call-to-action). This social media platform is optimal for traffic, sales, engagement, and app promotion.

Instagram offers:

  • Boosted posts that appear to be regular but with the ad label
  • Carousel ads encompassing several images
  • Instagram stories that may include videos or photos as long as 120 seconds
  • Reels that favor videos and can last up to 30 seconds. These also can be shared or chalked up as “likes”.
  • Instagram shop

There is no average advertising price for Instagram ad campaigns. Demographic targets, your industry, and the season will all influence costs. You can set up a draft advertising campaign in Ads Manager to verify if your proposed budget is sufficient to reach your target audience and make adjustments as needed.

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Advertising on Twitter

The Twitter audience is predominantly male, so if you are marketing products for males, Twitter merits consideration. If your marketing strategy includes web traffic, video views, followers, engagement, and app installs, Twitter has something to offer.

The Twitter platform features promoted ads that were originally known as promoted tweets. Ads can include photos, videos, text, carousels, and moments. By paying for advertising on Twitter you will be paying to advertise your brand to Twitter members who do not follow you. Twitter offers the possibility for likes, comments, and retweeting. Ads are labeled as promotional and will continue to be when retweeted. Follower ads promote the brand’s complete Twitter account and can aid in growing your brand’s number of followers.

Twitter advertising offers

  • Follower ads
  • Amplify or Pre-roll advertising where your ads are placed before the videos of brand-safe publishers
  • Trend takeover with sponsored ads in the “What’s Happening” section
  • Timeline Takeover where ads are placed as the opener when Twitter is opened for the first time daily
  • Twitter Live (it’s free, but when paid it reaches a greater audience)
  • Hashtags

Twitter allows you to spend as you like, but the final cost is not entirely your call. Twitter uses an auction system for its ads, so you enter a bid of how much you will pay for action and your daily budget. A higher bid has a better chance of reaching a target audience. Twitter also factors in the quality of your ad, so focusing on the ad’s creative quality might be a better use of financial resources.

Advertising on TikTok

TikTok advertising targets sales, website visits, or app installations. The majority of TikTok users are quite young. Although this platform suggests “don’t make ads, make TikTok” they do host paid advertising. Their options include:

  • In-feed ads included in streams
  • Hashtag challenges
  • Branded effects that are interactive for user-generated content
  • TopView options so your brand’s ads are played first on the “For You” page

TikTok bases its marketing costs on a bidding format, but daily budgets generally run in the neighborhood of $50.

Advertising on YouTube

Advertising on Youtube can increase brand awareness. More males than females tend to use YouTube however the age groups are pretty evenly distributed. The Tube offers several ad formats:

  • In-stream ads, either skippable or non-skippable of up to 15 seconds
  • Bumper ads of six seconds that appear before, after, or during videos
  • In-feed thumbnail video ads
  • Masthead Ads lasting up to 30 seconds must be reserved through a Google sales representative

Just like other social media platforms, ad costs vary. YouTube states “You’re in charge of how much you spend:” When planning, you will set your limit for cost-per-click, but clicks may in the end cost less depending on your targeted audience.

Advertising on Snapchat

If you are just beginning a social media ad campaign, Snapchat offers an Instant Create option so you can post a photo or video in less than five minutes. For more developed ad campaigns, Snapchat has Advanced Create for larger advertising budgets and increased optimization. Snapchat is particularly popular with younger social media users belonging to Gen Z.

Snapchat offers:

  • Photo ads
  • Video ads
  • Collection ads for product catalogs
  • Story ads for three to twenty ads in sequence
  • Commercial ads that offer guaranteed views in the first six seconds of Stories content. They cannot be skipped.
  • AR lens ads or sponsored camera filters
  • Filter ads that can be placed over user snaps

Snapchat charges a minimum of $5 but costs will vary based on goals, targeted audiences, formats, and more.

Other Social Media Marketing Alternatives

There are numerous platforms out there, but Linkedin and Pinterest networks are worth considering. Linkedin is a more business-oriented platform so it tends to target audiences based on professions. Pinterest, in contrast to Twitter or YouTube, tends to host more female users.

Both offer an impressive variety of advertising options from videos to text ads to images. Pinterest is very straightforward. You pay to advertise and ads are labeled as such. Linkedin offers standout dynamic ads that are automatically personalized for whoever views them thanks to Artificial Intelligence that uses personal data from a viewer’s profile and tailors it into the ad.

Is There a Best Social Media Platform for Marketing?

There is no simple answer to this. It depends on which network is the most effective for your specific brand. Your brand’s goals together with a properly targeted audience will determine which social media platforms will bring the best results. Reaching the most people is not synonymous with marketing strategies being effective.

Measure your results after marketing your ads to see if the results match or exceed your goals. You can verify if your marketing strategy is working for you. The principal social media platforms offer analytics so you can evaluate the effects your ads have had.

How to use coupons to track your social media campaigns performance

To help your marketing team better understand how well any of their social media marketing campaigns have actually performed, it can be a good idea to track their reach using bespoke coupon codes and promotional offers. By creating unique coupons for each social media site it will be easy to see which campaign has actually converted the highest number of sales.

For a fair test, it’s best to apply the same offer to each set of coupons but name the codes in relation to each platform. This information can then be fed into a data analysis program and used to visualize which marketing campaigns have had the most success generating sales.

Maximizing Your Social Media Marketing Budget Investment

The single most important factor in maximizing your marketing budget is targeting the right audience. Attempting to reach as many people as possible does not necessarily translate into a successful return on your investment. You may get more visitors, but not necessarily more customers. Marketing messages need to be relevant to attract interest and no one message is going to resonate with everyone. High visitor numbers won’t matter if customer numbers do not increase as well. Target your brand’s marketing to a specific audience.

If you are a newcomer, hiring an expert in social media marketing can be a wise investment. Professionals have access to more resources and contacts than newcomers do. Experience should translate into more efficiency and when you are paying you can hold them accountable for meeting goals and objectives.

Be vigilant and follow the money. Increasing a marketing budget isn’t always necessary or a sound business move. It’s much better to optimize your initial expenditure to achieve your desired results and increase your brand’s cash flow.


Influencers on TikTok vs Instagram

Social media has changed brand marketing strategy, and influencers have become essential to the brand’s and business’s roadmap. There are two platforms for businesses and influencers willing to market their brand there: Instagram and TikTok. Both platforms provide extraordinary opportunities that brands can take advantage of, but simultaneously, they have complications.

This article will discuss influencer marketing on Instagram and TikTok platforms.

Influencers on TikTok vs Instagram

We will talk about influencers, the partnerships a brand can have, and why all businesses should consider collaborating with them. Moreover, we will compare the advantages of influencer marketing on Instagram and TikTok based on audience demographics, content formats, advertising opportunities, etc. After reading this blog, you will have a bright understanding of each platform’s pros and cons, and you can decide which is better based on your brand’s requirements.

Who are TikTok Influencers And What Do They Do

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TikTok has become one of the most popular social media platforms, and compared to Instagram, TikTok viewers are younger generations. As a result, this is the best platform for a brand whose target audience is Generation Z. In addition, the TikTok algorithm differs from Instagram, meaning content with high engagement rates can get viral quickly, and influencers who make videos regularly can receive a good level of attention. Therefore, TikTok marketing campaigns can be more beneficial than Instagram because there is less competition in TikTok, and the outreach level is higher.

There are different types of TikTok influencers, and each is active in other fields, such as comedy, dance, makeup, or cooking. There are also lifestyle influencers who prepare content for their audience about their daily routines and offer helpful tips to their followers about Fashion, health, and beauty. On the other hand, there are educational influencers who make informative content for their audience about science, technology, history, and more.

These influencers try to make viral videos that can receive millions of viewers worldwide. Different brands are interested in collaborating with these influencers to promote their products or services to a specific audience or niche.

Why Should Brands Collaborate with TikTok Influencers?

Collaborating with TikTok influencers has many advantages for brands promoting their business and communicating with their young audience. According to the TikTok user base platform, which pays attention to unique content, it is the best platform for cost-effectively promoting a brand’s products and services. On the other hand, TikTok influencers usually create more authentic and engaging content than Instagram influencers. As a result, brands can gain more exposure by collaborating with relevant TikTok influencers on their niche and connecting with their target audience.

Challenges of Marketing with TikTok Influencers

Working with TikTok influencers can also bring some challenges for brands. First of all, TikTik is a new platform compared to Instagram, and it might take some time for brands to find the right TikToker relevant to their niche and target audience. Moreover, the TikTok algorithm prioritizes engaging and creative content, meaning influencers should be innovative enough every day to stay ahead in the competitive platforms with many brand-new trends.

On the other hand, evaluating the level of influencer marketing’s success on TikTok can be challenging because there are few metrics for doing that measurement. But aside from these challenges, working with the right TikTok influencer can bring massive exposure to any brand. Therefore, businesses need to plan and perform strategies in working with TikTok influencers in the most cost-effective way to communicate with their young target audience and keep their heads up in this competitive social media platform.

Who Are Instagram Influencers, And What Do They Do

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We have known about Instagram influencers since a while ago as they were able to create a deep connection with their audience through the years and connect with a broad range of audiences. Instagram algorithms focus on a high engagement rate, and influencers can get more exposure through sponsored posts and product placement, which usually leads to a high engagement rate. In addition, influencers can use different Instagram features such as posts, stories, photos, and videos to showcase their talent and creativity. But, because the Instagram market is saturated now, brands should choose the right influencer for their brand wisely to ensure they can get effective results for their business.

Instagram influencers are trying to create trust with their followers; by doing that, they will share their ideas, knowledge, and experience. Brands should collaborate with influencers relevant to their niche to promote their products and services.

There are different types of Instagram influencers. Some create content in Fashion and beauty and share the most recent Fashion and makeup trends with their audience. There are also lifestyle influencers who provide content to their audience about their daily life and sometimes offer valuable tips about other topics such as health, music, or Fashion.

Fitness influencers also create content about their workout routines and provide health and nutrition tips for their followers. Food influencers also prepare content about different food recipes. Finally, we also have travel influencers who create content or vlogs of their trips to other parts of the world and share their experience about their destination with followers. Brands should choose the right audience among these groups of influencers to get satisfying outcomes from influencer campaigns for their brand.

Why Collaborate with Instagram Influencers?

Businesses can bring more exposure to their brand through influencer marketing and increase brand awareness for their target audience. Instagram has more than 1 million active users monthly, and Instagram influencers can connect brands to a comprehensive range of audiences in their niche. Businesses should collaborate with influencers on their niche, increase their brand value, and ask influencers to make content with high engagement rates to promote their products and services. Moreover, influencer marketing can be more cost-effective compared to other forms of advertising, which turners it into the best option for small businesses that are trying to increase their ROI

Challenges of Marketing with Instagram Influencers

Working with Instagram influencers can also have some challenges for brands and businesses considering the Instagram-wide market for finding the right influencer for your brand. In addition, Instagram changes its algorithms from time to time which can affect the success of sponsored posts and make it difficult for businesses to gain satisfying results. Another challenge for brands is ensuring their product placement will feel natural to the audience, as most Instagram users are not interested in promotional content. Aside from these challenges, brands can still collaborate with Instagram influencers because they have many followers in a specific niche and can create engaging visual content aligned with their audience.

TikTok vs. Instagram Influencers

When brands use influencer marketing to promote their products and services, they must choose between Instagram and TikTok influencers. Both platforms have advantages and disadvantages, and businesses should choose among them based on their brand’s requirements.

For example, TikTok influencers usually have younger audiences, while Instagram influencers deal with audiences from different age ranges. On the other hand, the TikTok algorithm causes a higher engagement rate per follower in comparison to Instagram, influencer marketing on Instagram is older than TikTok, and the TikTok platform is less saturated; as a result, the brand could have more opportunities to promote their products and services.

On the other hand, Instagram provides a comprehensive range of options for advertising, such as stories, sponsored posts, Reels, and many more. Brands should choose the right platform and influencer according to their target audience and campaign objectives. There are some factors that brands should consider before choosing between Instagram and TikTok, and some of them are as below:

It can be challenging for brands and businesses to find the right influencer to promote their products and services. But different methods can help brands identify and choose the proper influencer. Many businesses use different web scraping tools, such as web scraping with Python, to extract data from social media platforms and make data-based decisions.

Audience Demographics

There is a considerable difference between TikTok and Instagram regarding audience demographics. TikTok users are from the young generation, and about 41% of users are between 16 to 24 years old. While Instagram users are from more diverse age ranges, some studies suggest that about 33% of Instagram users are between 25-34 years old. Moreover, TikTok users are primarily female (about 60%), and Instagram has an equal number of users between men and women.

Brands should study these demographic data before choosing a platform or influencer for promoting their products and services through a marketing campaign. For example, a brand whose products are designed for different age ranges should work with Instagram influencers. In contrast, brands whose products are designed for the younger generation should work with TikTok influencers.

Content Formats

The content formats of Instagram and TikTok are different according to their audiences. For example, TikTok is well-known for short videos, while Instagram has other content formats such as photos, videos, stories, Reels, etc. TikTok algorithm detects creative and engaging content and helps them to go viral. At the same time, Instagram primarily identifies content with high visual quality or a story to tell to the audience.

TikTok influencers create content for different challenges and use trendy hashtags to gain more exposure and followers. In contrast, Instagram influencers focus more on creating high-quality photos or videos to showcase their brand. In addition, influencers must align their content with the platforms they are working on.

Advertising Opportunities

TikTok offers different methods for advertising, such as sponsored hashtag challenges, brand takeovers, in-feed ads, etc. As mentioned, TikTok’s algorithm mostly favors genuine content, providing extraordinary opportunities for businesses to communicate with their target audience. On the other side, Instagram is a better-known platform for Influencer marketing because many influencers on Instagram have vast numbers of followers and have already established a long-time connection with them.

When brands want to choose among these platforms for their marketing campaigns, they should have a clear understanding of campaign goals and target demographics to gain a satisfying outcome from influencer marketing. Ultimately, the brands must choose a platform that aligns with their products or services’ objectives.

Wrapping Up Influencers on TikTok vs Instagram

TikTok and Instagram offer various influencer marketing opportunities for businesses and brands to communicate with their target audience. Even though TikTok has become very popular for its short videos and memes, we can confidently say that Instagram is still the king of visual content. Brands should study vital factors before choosing an influencer among these two platforms. They have to research each platform’s demographics, content formats, and advertising opportunities properly to make a wise decision with the best result. Brands can use influencers’ power on both platforms to increase ROI and boost sales.


6 Actionable Tips For Building Relationships Through Social Media

In today’s digital age, social media has become a crucial part of our personal and professional lives. Whether we use it to connect with friends and family, stay up-to-date on current events, or promote our businesses, social media platforms have made it easier than ever to communicate with others around the world.

But social media is more than just a tool for sharing information. It’s also a powerful tool for building relationships with others, whether they are customers, colleagues, or potential clients. In fact, building relationships through social media is essential for anyone looking to succeed in today’s fast-paced, hyper-connected world.

To help you build relationships through social media, we have compiled a list of six tips to guide you through the process. From choosing the right platforms to providing value to your followers, these tips will help you build meaningful connections that can last a lifetime.

Building Relationships Through Social Media

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Choose The Right Platforms

The importance of choosing the right platforms for your audience cannot be overstated. Each social media platform has a different user base and purpose, so understanding your audience’s preferences and behavior can help you determine which platforms to focus on.

For example, if your target audience is primarily young adults, platforms like Instagram and Snapchat may be more effective than Facebook or LinkedIn.

To help you choose the right platforms, it’s important to understand the strengths of each one. Here’s an overview of some of the most popular social media platforms and what they’re best known for:

  • Facebook: With over 2.8 billion monthly active users, Facebook is the largest social media platform in the world. It’s a great platform for businesses looking to reach a wide audience, especially older demographics. Facebook is also an excellent platform for community-building, with features like Facebook groups and events.
  • Instagram: Instagram is a highly visual platform that’s perfect for brands with a strong visual identity. It’s especially popular among younger demographics, with over 1 billion monthly active users. Instagram is known for its focus on influencer marketing and the use of hashtags to increase visibility.
  • Twitter: Twitter is a platform that’s all about real-time conversations and quick updates. It’s great for businesses that want to engage with customers and stay on top of industry trends. Twitter has over 330 million monthly active users and is known for its use of hashtags and trending topics.
  • LinkedIn: LinkedIn is a professional networking platform that’s ideal for B2B businesses and job seekers. With over 700 million users, LinkedIn is great for building professional relationships and showcasing your expertise in a particular industry.
  • TikTok: TikTok is a newer platform that’s quickly gaining popularity, especially among younger generations. It’s a highly creative platform that’s perfect for businesses that want to showcase their fun and playful side.

Be Authentic And Engaging

Social media is all about connecting with people on a personal level, and being authentic is the key to making those connections meaningful. In addition to being authentic, engaging with your followers is another important aspect of building relationships through social media.

How To Be More Engaging With Your Followers For Building Trust?

  • Respond to comments and messages: When someone takes the time to comment on your post or send you a message, respond in a timely and thoughtful manner. This shows that you value their input and care about building a relationship with them.
  • Ask for feedback: Asking for feedback from your followers shows that you value their opinions and are committed to improving your content and offerings. This can also help you identify areas where you can improve and build stronger relationships with your audience.
  • Share user-generated content: Sharing content created by your followers not only shows that you appreciate their support, but it also helps to build a sense of community around your brand. This can help to strengthen your relationships with your audience and build trust.
  • Consistency is the key: Consistency is the key when it comes to building relationships through social media. By consistently sharing high-quality content and engaging with your followers, you can build trust and establish yourself as a reliable and trustworthy source.

Provide Value To Your Followers

People follow brands and individuals on social media because they want to gain something of value, whether that’s entertainment, education, inspiration, or a sense of community. The importance of providing value to your followers cannot be overstated. And by consistently delivering high-quality content that resonates with your audience, you can establish yourself as a trusted source of information and build a loyal following.

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How To Create Valuable Content For Your Audience?

  • Know Your Audience: Before you create any content, take the time to understand your audience’s needs and interests. What are their pain points, and how can you help solve them? What topics are they most interested in? By understanding your audience, you can create content that resonates with them and provides real value.
  • Be Educational: Providing educational content is one of the best ways to provide value to your followers. Share your knowledge and expertise in your area of expertise, and help your audience learn something new. This can help establish you as a thought leader in your industry and build trust with your followers.
  • Provide Entertainment: Social media is a place where people go to be entertained, so don’t be afraid to inject some humor or personality into your content. Share behind-the-scenes glimpses into your life or business, share memes or funny videos, or create entertaining challenges or contests that engage your audience.
  • Be Inspirational: Providing inspirational content can help motivate and inspire your followers, which can lead to stronger relationships and greater loyalty. Share stories of success, highlight your own journey to success or share inspiring quotes or messages that resonate with your audience.
  • Be Reachable

If the purpose of your social media account is to drive leads to your product, you need to provide an off-media communication means for your follower-base to reach you. You can get a business phone service software and insert the call line provided on your profile page.

Collaborate With Other Brands & Influencers

Collaborating with other brands and influencers on social media can bring many benefits to your brand, including reaching a wider audience, establishing credibility, bringing fresh perspectives, and saving time and resources.

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How To Collaborate With Brands And Influencers Effectively?

  • Research Potential Collaborators: Start by identifying brands and influencers that align with your brand values, target audience, and goals. Look at their social media profiles, content, engagement, and audience to ensure they’re a good fit for your brand.
  • Reach Out With A Clear Proposal: Once you’ve identified potential collaborators, reach out to them with a clear proposal that outlines your goals, what you can offer, and how you can collaborate. Be specific about the type of content you want to create, the timeline, and the expected outcome.
  • Foster A Relationship: Building a strong relationship with your collaborators is key to the success of your collaboration. Take the time to get to know them, their brand, and their audience. Engage with their content, share their posts, and provide value to them.
  • Create High-Quality Content: The content you create with your collaborators should be high-quality, relevant, and valuable to your audience. It should showcase both brands in a positive light and align with your brand values and messaging.
  • Promote And Measure The Collaboration: Once you’ve created the content, promote it on your social media channels and track the engagement and results. Use this data to refine your collaboration strategy and build stronger relationships with your collaborators.

Don’t Overlook The Power Of Personal Connections

In the age of social media, it’s easy to overlook the power of personal connections. However, building personal connections on social media can help you establish trust, loyalty, and long-term relationships with your audience.

How To Make Personal Connections On Social Media?

  • Use Personalization: Personalization is a great way to build personal connections on social media. Use your audience’s name, location, and interests in your content and communications to show that you’re paying attention and care about their individual needs.
  • Share Behind-The-Scenes Content: Behind-the-scenes content can help your audience feel like they’re part of your brand’s journey. Share sneak peeks, show your team, and share your process to give your audience a glimpse into your brand’s personality.
  • Show Gratitude: Show gratitude to your audience by thanking them for their support, celebrating their achievements, and offering exclusive perks or discounts. This shows that you appreciate their loyalty and are invested in building a relationship with them.
  • Use Humor: Humor can be quite effective way to connect with your audience on social media. Share funny memes, jokes, or anecdotes that align with your brand’s personality and values.
  • Host Live Events: Hosting live events, such as Q&A sessions, product launches, or webinars, can help you connect with your audience in real time. This is a great opportunity to answer questions, share insights, and get to know your audience better.
  • Share Personal Stories: Sharing personal stories, whether they’re related to your brand or not, can help you connect with your audience on a deeper level. This shows that you’re more than just a brand but a real person with real experiences and emotions.
  • Show Empathy: Showing empathy means understanding your audience’s pain points, challenges, and emotions and showing that you care about them. This can be done by responding to negative comments with compassion, sharing resources to help solve their problems, or simply acknowledging their feelings.

Be Patient & Persistent

Building relationships through social media takes time and effort. It’s not something that happens overnight. To be successful, you need to be patient and persistent in your approach. By staying committed to your social media strategy and putting in the time and effort required, you can build strong relationships that can benefit your brand for years to come.

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How To Stay Committed To Your Social Media Strategy?

  • Set Clear Goals: To stay committed to your social media strategy, it’s important to have clear goals in mind. This could be anything from increasing brand awareness to driving website traffic to generating leads. By setting clear goals, you can stay focused and motivated and measure your progress along the way.
  • Create A Content Calendar: Consistently creating valuable content is key to building relationships on social media. To stay on track, create a content calendar that outlines the topics, formats, and posting schedule for your social media content. This can help you stay organized, plan ahead, and avoid last-minute scrambles to create content.
  • Track Your Progress: To stay motivated and committed to your social media strategy, it’s important to track your progress. Use social media analytics tools to measure your engagement, follower growth, and other metrics that are important to your goals. Celebrate your successes, and use any setbacks as opportunities to learn and improve.
  • Make Adjustments As Needed: Finally, be flexible and willing to adjust your social media strategy as needed. Pay attention to what’s working and not, and adjust your approach accordingly. This may mean experimenting with new types of content, adjusting your posting schedule, or seeking out new opportunities for collaboration and connection.

Measuring The Success Of Your Social Media Relationships

Measuring the success of your social media relationships is crucial to understanding the effectiveness of your strategy and making informed decisions about how to optimize it. Here are some key metrics and strategies for measuring your success on social media:

  • Engagement Metrics: Engagement metrics such as likes, comments, shares, and clicks are a great way to gauge the effectiveness of your content and whether it is resonating with your audience.
  • Follower Growth: Tracking the growth of your followers over time can help you understand whether your strategy is effective in attracting and retaining your target audience.
  • Conversion Metrics: If your social media strategy is focused on driving sales or leads, tracking conversion metrics such as click-through rates, sign-ups, and purchases can help you measure the ROI of your efforts.
  • Reach & Impressions: Understanding the reach and impressions of your content can help you understand how many people are seeing and interacting with your content and whether it is effectively reaching your target audience.
  • Brand Awareness: Tracking brand awareness metrics such as mentions, shares, and sentiment can help you understand how your brand is perceived and whether your social media efforts positively impact your overall brand image.

How To Measure The Success Of Your Social Media Relationships?

  1. Use Social Media Analytics Tools: Social media analytics tools can provide a wealth of data on your social media performance. These tools can help you track engagement, follower growth, website traffic, and more metrics.
  2. Monitor Your Brand Reputation: By monitoring mentions of your brand on social media, you can identify potential issues and opportunities to engage with your audience and can help you measure the success of your social media relationship-building campaign.
  3. Conduct Surveys And Gather Feedback: In addition to social media analytics, gathering direct feedback from your followers can be valuable. You can do this by conducting surveys or polls on social media or contacting followers directly for feedback. This can help you understand how your followers perceive your brand and identify areas for improvement.

Final Thoughts on Building Relationships Through Social Media

Social media has become a vital tool for building relationships in both personal and professional spheres. By following these six tips outlined in this article, you can establish yourself as a trusted source of information and build a loyal following.

Building relationships through social media requires time and effort. Still, the rewards can be immense in expanding your network, creating opportunities, and achieving success in your personal and professional life.


How to Put Music on Your Instagram Story: The Complete Guide

Do you want to know how to put music on your Instagram story? If so, you’ve come to the right place!

Music is the perfect tool for adding an extra layer of engagement and interest to your content.

With just a few clicks, you can easily add a song to your Instagram story, making it much more entertaining for viewers.

This guide will show you how to quickly and easily add music from different sources so that your stories stand out from the crowd!

How to Put Music to Your Story via Instagram

Introduced in 2018, Instagram made it easy to add music to stories.

Today, thanks to this feature, you can search for music sounds, add lyrics, and even make it interactive by allowing viewers to quickly reveal the name of the song.

This strategy will not only make your stories more engaging, but it can also increase the overall reach of your content, which will help you find brands to work with on Instagram.

Here’s how to add music to your story in nine easy steps.

1. First, open the Instagram app on your iOS or Android device (to avoid any issues, ensure to have installed the latest version of the app).

2. Tap on the “Stories” icon located at the top-left corner of your screen. Alternatively, you can also swipe right from your feed.

How to Put Music to Your Story via Instagram

3. Once you’ve selected your photo or video for the story, tap on the square face icon on the top (the Stickers menu).

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Here, tap on the “Music Sticker” icon located at the top of your screen.

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4. A music library will open up with a variety of songs available for you to choose from.

To find one, you have four options: browse the “For You” tab, search by categories, look for a specific song, or open the collection of your favorite ones in your “Saved” folder.

To hear the music before choosing it, just tap on the play button.

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Thanks to Facebook’s partnership with record labels, popular artists like Shakira, Taylor Swift, and Lady Gaga can be found in Instagram’s music library.

5. Once you find a song that fits your story, tap on it and then select “Done” at the top left of the screen.

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Once you have chosen a song, you can use the fast-forward and rewind buttons to select the specific part that complements your story.

6. Next, customize how long your music will play (the maximum is 15 seconds).

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7. You can also choose to add “music only” or display lyrics to your story.

After selecting a song, you have the option to customize its fonts and designs and select which part you want to feature.

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When your Instagram story is viewed by others, they can tap on the lyrics to discover more about the artist or listen to the song.

8. Once you have completed the editing, tap on the “Done” icon in the top right corner of your screen.

To move the lyrics or song icon, you can simply drag it to a new location. You can also change the size of the icon by using a pinching motion with your fingers.

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9. Finally, post your story and watch the views roll in!

How to Add Music to Your Instagram Story from Other Sources

In addition to Instagram’s music library, you can also add music to your story from other sources.

Specifically, there are four options:

  • Spotify
  • Soundcloud
  • Apple Music
  • Shazam

These alternatives are especially helpful if you’re looking for a specific song that is not available in Instagram’s library.

Let’s see how you can add music from each of the mentioned platforms.

How to Put Music to Instagram Story From Spotify

Spotify is a great option if you’re looking to use music from independent artists.

With over 100 million songs available, chances are you’ll find the one you need.

To add music from Spotify, open the platform app and search for your desired song.

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Once you find it, tap on the three dots (…) next to it:

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Then, select “Share.”

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Now choose “Instagram Stories” as the sharing option, and select your desired song portion.

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Finally, it will take you to the Instagram Story page, where you can edit and post the story.

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If you use this method, the song won’t play directly on Instagram. Instead, after posting your Story, a “Play on Spotify” link will appear in the top left corner of the app.

In order to listen to the audio, your followers need to click on the picture of the album or song which will then open Spotify.

How to Put Music to Instagram Story From SoundCloud

SoundCloud is another great platform for sharing and listening to music and finding a great song to improve your Instagram engagement.

To put a song to your story from SoundCloud, open the app and search for your desired music.

Once you find it, click on the “Share” button located at the bottom of your screen.

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Now, you can share the song with Instagram Stories:

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This method also works similarly to the one used for Spotify; it won’t play directly on Instagram.

Instead, there will be a “Listen on SoundCloud” link in the top left corner of your story.

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To hear it, people will need to click on the picture of the album or song which will then open SoundCloud.

How to Put Music to Instagram Story From Apple Music

Apple Music is the perfect option if you want to listen to songs from mainstream artists.

To add a song to your Instagram stories from Apple Music, open the app and search for your favorite artist.

When you find it, tap on the sharing option.

Then select “Share Song.”

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Now choose “Instagram” as the sharing option.

Finally, it will take you to the Instagram Story page, where you can edit and post your story.

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Again, this method works similarly to the one used for Spotify; the music won’t play directly on Instagram.

Instead, a “Listen on Apple Music” link will appear in the top left corner of your story.

To listen to the audio, people need to click on the picture of the album or song which will then open Apple Music.

How to Put Music to Instagram Story From Shazam

Shazam is a great tool for discovering new songs. And you can even use it to add music to your Instagram stories!

To do this, open the app and search for your desired song.

Once you find it, tap on the three dots menu located at the top of your screen.

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Here, you can tap on “Share” and then select the “Instagram” option.

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Finally, you will be taken to your Instagram Story page, where you can edit and post your story.

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This method also works similarly to the one used for Spotify; it won’t play directly on Instagram. Instead, there will be a “Listen on Shazam” link in the top left corner of your story.

To hear it, people need to click on the picture of the album or song which will then open Shazam.

Why can’t I add music to my Instagram story?

Back in 2018, the music sticker was only accessible in some countries such as Australia, New Zealand, France, Germany, Sweden, the UK, and the US.

More countries have been added to the list since then. So, if you are not able to access it, check first if your country is supported.

Now, if you have the music sticker options, but the feature is not functioning properly, it could be because of one of the following reasons:

  • Consider updating your app to the latest version. Instagram releases updates regularly, so it’s possible that you’re still using an old version.
  • The royalty-free songs available on your business account may be limited due to licensing restrictions. If you want access to more popular options, consider switching to an Instagram creator profile.
  • You are sharing a branded content campaign, but it is important to note that due to copyright laws and Instagram’s advertising policies, certain features such as music, stickers, and emojis are prohibited in branded content ads.

How To Add Music To Instagram Story With Multiple Photos

If you want to add music to multiple photos, it’s easy!

All you need to do is open the Instagram app and tap on the “Story” icon.

Then select all of the photos that you want to post. You can now add a sticker, background color, text, or any other element available.

Once you’re done with that, tap on the music button located at the top of your screen.

You can then select your favorite song and add it to the story. The music will play in the background as users swipe through your photos.

This is a great way to create an engaging Instagram story that will help you reach a wider audience.

How to Add a Song To Instagram Story Without Music Sticker

If you don’t have the music sticker option, there are still ways to add a song to your Instagram story.

The first method is to use apps such as Giphy or StoryArt. These apps allow you to create short videos with visuals and audio of your choice.

Once the video is ready, you can then upload it to your Instagram story. This method works for Android and iOS users alike.

If this doesn’t work for you, try the second method: use a third-party app such as Musically or InShot to add music to your photos and videos before posting them on Instagram.

These apps will allow you to trim the audio and add visual effects to make your story more attractive.

Once done, you can then upload it to your Instagram story as a video or multiple photos.

How To Edit The Music Sticker On Instagram Story

You can easily edit the music sticker once it’s been added to your Instagram story.

To do this, tap on the music sticker in your story and you will see options such as “Start Time”, “Stop Time”, “Shuffle Music”, and “Crossfade”.

These options let you control the exact portion of the song that will be heard in your story, allowing you to add a more personal touch to it.

You can also adjust the volume and toggle between instrumental and vocal versions of certain songs.

Finally, if you wish to delete the music sticker, simply tap on the delete icon at the bottom of the sticker.

Why Is Only Some Music Available On Instagram?

Instagram only allows certain songs and sound clips to be used in stories due to copyright laws. This means that some popular songs may not be available, but you should have a great selection of music to choose from.

Keep in mind that Instagram will occasionally add new songs so make sure to check back regularly to see if your favorite songs have been added.

If your favorite song is not available, you can choose other streaming platforms and share the music from there with your stories.

With these tips, you now have all the information you need to boost the views on your Instagram story.

Are You Ready to Put Your Favorite Music on Your Instagram Story?

Now that you know how to put music on an Instagram story, you can use this powerful tool to make your stories stand out, get more views and engage your followers.

Whether you have the music sticker available or not, there are ways to add music to your stories from other streaming platforms.

As you may know, there are many video metrics to understand, but with these tips in mind, you’ll be able to create visually appealing, music-powered stories and take your marketing efforts to the next level!