Author name: Alexis Chamberlain

Discover strategies for optimizing social media posts with A/B testing. Learn how to boost engagement and reach your audience more effectively.

Want to get to know your social media followers better? Find out how touchpoint analysis for social media can help your online presence and bring in customers.

Your customers have different traits and behaviors. Social media audience segmentation lets you tailor your content to those differences. Click to learn more.

Learn how to use social media stories to drive engagement for your accounts. We’ll share top tips and insights from those who get results. Click to see how.

Without a social media fragmentation strategy, it’s tough to keep up with users who engage differently across multiple platforms. See how to implement one.

Social media click fraud can have a devastating impact on your paid ad campaigns. Learn how to identify it and prevent it damaging your brand.

Landing a social media manager role requires mastering a diverse set of skills. See the key abilities needed that are critical for success. Click to learn more.

Social media moderation safeguards both your brand and your audience. Learn why it’s vital to your digital success and get tips on how to start.

Improving your brand’s social media maturity is a core aspect of modern marketing. Learn more about this in our expert guide.