Author name: Pohan Lin

Follow these top tips for social media localization to break new marketplaces, and create long-term connections with an international customer base. See how.

With the sheer volume of content appearing online every day, it’s never been more critical for businesses to make sure they’re avoiding social media plagiarism.

Marketing data lakes are centralized data repositories, and this article will help you unlock their power for your business.

Data is the path to unlock your marketing goals, but how can we get there? Learn the data sharing best practices to manage your data in this guide.

Learn everything you need to know about marketing data management and why you should implement data into your future campaigns.

Discover how to use data driven content to generate ideas and concepts that will resonate with your customers, driving traffic and sales for your business.

This page explores how to tackle marketing data silos and boost your campaign efficiency. We’ll break down the causes, effects, and a step-by-step guide.

Target audience analysis gives you a deeper understanding of your target audience and is the key to creating relevant, engaging marketing campaigns.

Discover 6 ways social media algorithms impact small businesses and learn strategies to thrive online, from organic reach to embracing new features.