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Utilizing Content Recycling for Evergreen Posts

Maximizing the lifespan and reach of your best content is essential in a robust social media strategy. Bulkly’s content recycling feature breathes new life into your evergreen posts, ensuring your top content continues to engage your audience without constant manual reposting. Here’s how to make your content work harder for you with minimal effort.

Step by Step Guide

  • Identify Evergreen Content: Start by selecting posts that have timeless value to your audience. These could be popular blog posts, tips, or any content that remains relevant over time.
  • Recycling Posts: By default, Bulkly recycles your content for you. There’s nothing you need to do to set this up.
  • Customize Recycling Settings: When creating a post, click on the “Advanced Settings” option and you can tell Bulkly to only use the post “one-time” by checking the box. Additionally, you can also set an end date for recycling, ensuring content remains timely and relevant.
  • Monitor Performance: Keep an eye on the performance of recycled posts. Bulkly provides analytics to help you see which content continues to perform well, allowing you to adjust your strategy accordingly.
  • Refresh Content: Periodically review and update your recycled posts to keep them fresh. Tweaking the wording or updating the visuals can make a big difference in engagement.

Tips for Success

  • Choose evergreen content that has proven to engage your audience. Recycling high-performing posts maximizes their value.
  • Be mindful of your recycling frequency. You want to keep your content fresh without overwhelming your audience with repeats.
  • Use Bulkly’s analytics to inform your content recycling strategy. Focus on recycling content that maintains or increases engagement over time.

Content recycling is a powerful feature in Bulkly that ensures your best content continues to engage and attract your audience. By strategically recycling evergreen posts, you can maintain an active and engaging social media presence with less effort, giving you more time to focus on creating new content and strategies.

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