Social media accounts are becoming increasingly crucial for businesses and individuals alike. They provide a platform to build relationships, establish credibility, and drive website traffic. Social media promotion can increase brands’ online presence. People all over the world spend an average of 2 hours and 27 minutes daily on social media.
Increasing social media activities do so much for increasing engagement. Research showed that 70 percent of shoppers use Instagram to learn more about products they intend to buy. Some buyers even prefer sending their inquiries on social media. When promoted with ads, Instagram posts become an excellent avenue to increase brand awareness.
Image by Tracy LeBlanc on Pexels
That said, optimizing all social media accounts for maximum impact is worth it.
One way to do this is through link in bio apps. These apps allow you to link your social media accounts to your website, blog, or other digital destinations. This is a great way to increase traffic going to these sites.
In this article, we’ll discuss five link in bio apps that can help you get more traffic to your social media accounts.
What is a link in bio app?
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Link in bio refers to a clickable URL that users can add to their profile bio. It’s a way to send traffic to your website. It’s a social media marketing strategy that allows brands to get on their social media accounts. Link in bio apps can increase sales, get customers, and engage followers. It can help transform your social media accounts into a marketing powerhouse with minimal investment.
A link in bio is the URL on your accounts associated with your profile picture or header image. This URL links directly to the content you want people to read from that post or visit.
It’s essential to use a unique name for these apps to ensure consistency in your branding. BrandSnag Name Check can help you in this step.
The best part about this method is that it requires no extra effort on behalf of the user. They simply click through and see what you want them to see.
Social platforms allow users to add a link to direct their followers to their:
- Website
- Blog
- Promotion page
- Product page
For Facebook and Twitter, one link on their bio may be enough since they can share links on their posts and tweets. These links are all clickable as they post. For Instagram, however, the only way they can share clickable links is through Stories. Having only one link in bio may limit social media traffic and traction, particularly if there’s a need to highlight multiple pages.
Although one can swap links depending on the campaign, it can be time-consuming. It also limits brands to only one promotion at a time. This is where link in bio apps come in. These tools allow brands to organize all links in one place and share them in one URL.
Many of the link in bio apps have evolved to allow brands to customize links and themes. Some even measure the number of visits and clicks.
Top 5 Link in Bio Apps To Drive Traffic
Boost your social media campaign with a reliable and feature-packed link in bio tool. Here are five of the available tools in the market.
1. C8ke
Image Source: C8ke
C8ke is straightforward to use. This tool allows users to add multiple links to their bios. Users can add unlimited links, organize, and choose from a wide range of layouts, fonts, and backgrounds to keep branding on point. Plenty of designs are available if you want something unique for your brand.
C8ke is an excellent app for anyone who wants to make their website look more professional and appealing. It’s easy to use, works with any device, and provides the best results possible.
The key feature is the shoppable gallery, which allows users to add customized affiliate links or upload videos and photos to their landing page. It has an RSS feed to automatically update the page with the most recent blogs or videos.
Pricing: The app is free to use for any social media campaign.
2. Shortstack
Image Source: Shortstack
Shortstack is a link in bio app that lets you add a call to action button to your profile. It has a variety of templates you can use to customize your button. On top of allowing users the option to add multiple links, Shortstack also offers marketing tools.
One thing to note about Shortstack is that it’s a landing page builder that allows users to leverage the following:
- Drag and drop editor
- Marketing campaigns
- Email marketing
- Website embedding
- Analytics
Shortstack is also notable for its contests. Users can organize photo contests and giveaways. There’s a free version that’s easy to use, so you will have a reason to try it. This app is best for brands with a budget for marketing efforts.
Pricing: The app is free to download and use, but you’ll need to upgrade if you want to unlock all available features. The paid version starts at $99 monthly. Try the app and see if it suits your needs before investing.
3. Koji
Image Source: Koji
Koji is another link in bio app that provides users with advanced levels of customization. It has an app store where users can choose from many add-ons, sell products, host events, and even collect payments.
It’s ideal for new businesses that need a simple solution to build their social media presence. It also works well for established companies who want to expand their reach and build a community around their brand.
Koji also offers quick and easy integrations with existing tools. It’s one of the fastest-growing link in bio apps.
Pricing: Users can use this link in bio app for free.
4. Milkshake
Image Source: Milkshake
Milkshake is a link in bio app that helps you drive traffic to your website. The app has been around for quite some time and has been used by many brands and individuals. You can use it to promote your products or services, increase sales, or even get more people interested in your offer.
The great thing about this app is that it’s customizable. Users can add text anywhere on their profile picture, which makes customization easy.
This app lets users build a simple website. It uses the “cards” system. Followers can browse through different offerings as if watching Instagram Stories. Milkshake is a mobile app with themes and cards that users can customize. Users can add a “Buy” button, which directs buyers to a purchase page on PayPal.
Pricing: The milkshake link in bio app is completely free for users.
5. Shorby
Image Source: Shorby
Like Shortstack, Shorby is a landing page builder. It allows users to create a custom page they can populate with links to product pages, websites, and priority pages. Pages can have several customization options, including branding, content blocks, links to messaging services, and scheduling.
What makes this tool special is its ad platform tracking pixels. This feature allows brands to track user behavior, website traffic, conversions, and other metrics like cookies.
Shorby also has the Shorby Rewards program, an affiliate marketing scheme where users can earn rewards for referring new customers.
Paid plans offer customization and allow users to integrate e-commerce stores, boosting revenue streams even more.
Pricing: Shorby offers a free trial. The monthly plan starts at $12. Annual plans are also available.
How To Use Link in Bio App To Boost Marketing
What can you do with these links to boost your social media efforts? Here are some options.
Promote special offers
Add links to a page where they can sign up to get special offers. You can add a link that will direct them to a special sales page.
It’s a good idea to tell people about the offer and give them a discount code so that they can redeem it. Make sure that it’s easy for users to save and use their discount code. Provide instructions on how to use it in the app or website.
All signups can become valuable leads since they’ll provide their contact details.
Boost a product launch
Hype product launch by adding links to teasers, videos, and other promotions. You can use link in bio to give followers a first look at the products you plan to launch soon.
If you have a new service or product that you’re launching and want to get the word out, it’s time to get creative with your links. You can use links to show them a teaser video or a signup page where they can sign up to join a presale.
For example, your link in bio can direct them to a page where they can be on the waitlist. Not only does it help increase curiosity, but it also gives your brand a premium tag.
Host a contest or giveaway
Short-form videos are great for boosting views. However, they do little when it comes to engagement. Hosting a giveaway or contest is an excellent marketing strategy for increasing engagement. These promotions can help brands to:
- Increase follower count: Users can ask to follow the page to join the contest.
- Improve brand awareness: Leverage the power of influencers to get new audiences and boost reach. At least 83 percent of brands rely on referral promotion contests to generate leads and increase brand awareness.
- Convert leads: Ask people to participate by completing a form or signing up. This will give brands access to name and contact information.
The giveaway should be something relevant to your business. It should be something people will want and remember. For example, if you’re a dog grooming business, you could give away free dog grooming for a year. Or if you’re an insurance agent, you could give away free insurance quotes.
Make sure the joining process is simple. Free stuff is great, but people will get frustrated and stop entering if it’s too hard to participate. If your giveaway requires a lot of steps to join, you can lose most of the traffic.
Highlight products
If you have a product or service to sell, brands can use the links to showcase it in a fun way. You can upload an image highlighting your brand and include text explaining why the product is so great or how it works. You could also create an ad for an upcoming sale or promotion. Add links to your website where people can learn more about what’s happening.
You can feature your bestsellers, new products, or even those on sale. Some brands provide links to other user-generated content (UGC) to show how influencers or buyers used their products.
Direct followers to blog posts
Some posts require more than a simple post on your social media feed. You can share a blog post highlighting how your products can help customers. Share links to a blog post you want to promote. It can be a popular post to gain more website visitors. It’s also possible to add blog posts mentioned on Instagram posts, so they’re easier to find.
Those in the business-to-business (B2B) industry can share white papers or case studies from other companies within the same field. These posts will help them gain traction among potential customers who may still need to become familiar with those specific products. They could become interested once seeing how it has benefited other companies.
These are things you can do to leverage the power of link in bio tools. Once you’ve mastered it, you can use the tool to qualify your leads.
For example, you can use link in bio for a presale survey. Doing a presale survey simplifies the lead qualification process for your sales team. This is especially critical since at least half of the prospects aren’t a good fit for the business. Doing a survey can help the team save time.
Supercharge Your Social Media Marketing With Link in Bio Apps
When running a promotion or launching a new product, it’s always a good idea to include an incentive in your bio. It ensures that people will notice the advertisement and get involved too. If you want more traffic at these times, consider using link in bio apps. This will allow your followers to navigate your social media accounts easily. Such user experience can significantly increase engagement.