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What is Analytics?

Analytics is an overarching term used to describe the analysis tools and the intelligence they provide about the performance of a social media account. Analytics is the system of gathering and analyzing data concerning page reach, post engagement, and follower maturation. Other data that analytics might examine include referrals, viewer impressions, and response rate. Analytics programs can convey information about posts’ performance thereby informing future decisions based on the data gathered and analyzed.

Additional Social Media Terms