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Glossary of Social Media Terms

The complete list of social media definitions

a b c d e f g h i j k l m n o p q r s t u v w x y z

a

AMA (Ask Me Anything)

Application programming interface (API)

Artificial Intelligence (AI)

Average response time

B

Brand Awareness

c

Content marketing

Crisis management

Creative Commons

Cost per click (CPC)

Conversion rate

Content curation

Community manager

Click-through rate (CTR)

Cost per mille (CPM)

d

Disappearing content

Doing it for the ‘gram

e

Employee advocacy

Engagement rate

Ephemeral content

Evergreen content

f

Follow friday (#FF)

g

Google Ads (Google Adwords)

Google Analytics

h

i

Inbound marketing

Influencer marketing

Instant message

Instagram Story

j

k

Key performance indicator (KPI)

l

Lead Generation

LinkedIn Connection

m

Market Research

n

Native advertising

o

p

Pay per click (PPC)

Paid Social Media

q

r

Real-time marketing

Return on Investment

s

Social media ecommerce marketing

Sponsored posts

Social media ROI

Social media monitoring

Social media marketing

Social media management platform

Social media management

Social listening

Social customer service

Social commerce

Sentiment analysis

Search engine optimization (SEO)

Search Engine Marketing (SEM)

Shareable content

t

Throwback Thursday (#TBT)

Target Audience

u

User-generated content (UGC)

Unique Selling Point

v

Virtual reality (VR)

Value Proposition

w

x

y

z

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