Simply, to repost is to share another user’s content or posts on a social media platform. Reposting may involve sharing videos, photos, advertisements, contests, and beyond. Different platforms may use different verbiage; for instance to repost is to retweet, repin, regram, etc. On Facebook and Instagram reposting may mean sharing content in a new post or via stories. Reposting is a free way to increase post engagement, share enjoyable content, improve page traffic, and increase the likelihood of advertisement clicks.
