social media tools

This is the largest and most comprehensive list of social media tools online. Trust me, I did some digging.

Sure, there are countless lists floating around that have 10, 25, or even 100 social media tools listed. At best, you typically get the same top social media tools mentioned across these lists.

But you and I both know that there are hundreds of other little known social media tools out there that can help with your social media marketing initiatives. However, who has time to curate all of these tools in one place?

Lucky for you, I have compiled over 600 social media tools into a single list. So we’re off to a good start.

See the Favorite Social Media Tools of over 100 Experts: I asked over 100 leading experts what their 3 favorite social media tools are – Click here to see what they picked. 

But check this out:

This is not your same old list post. Nope…

What I have found in list posts is that the longer the list, the more frustrated I get when endlessly scrolling to uncover a hidden gem that will do what I need it to.

I’m sure you can agree that this is not the best use of your time.

So here’s what I did:

Instead of throwing out a bunch of links to tools in some random order, I have made it drop-dead simple to zero in on tools that will solve your pain points.

With this social media list of tools, you can:

  • See which tools work on Facebook, Google+, Instagram, LinkedIn, Pinterest, or Twitter
  • Use the search filter to identify specific needs a tool serves, specific social media channels it will work, or the particular name of a tool you are interested in learning more about
  • Upvote or downvote your favorite or least favorite social tools
  • Sort the table alphabetically by name, whether or not it is free or paid (or both), or which tools have to most or least upvotes

Click here to go straight to the list of social media tools.

What is the Definition of a Social Media Tool?

Some things to note is that the term “social media tool” can be somewhat vague. What I mean is that even though a tool might serve a primary purpose for something else, it doesn’t necessarily mean it can’t be used to help your social media activities in some way.

For example, one such tool is Google Analytics. While it is definitely not intended to be a social media tool, you can most certainly use it to more accurately track your social media initiatives.

So please keep an open mind when sifting through these results.

Why You Need Multiple Social Media Tools

Whether most people admit it or not, you should be using various tools to help with your social media activities. By no means should you fully automate your social media presence, but you should look at ways to help streamline your efforts.

The numbers for social media are staggering. Twitter recently published that they have 316,000,000 (that’s 316 million) monthly active users. That pales in comparison to Facebook which has 1,900,000,000 monthly active users. Yep, that’s 1.9 billion.

Facebook has 1,900,000,000 monthly active users. Yep, that's 1.9 billion. Click To Tweet

Bottom-line is that no matter what your business has to offer, chances are that you can find your audience among the various social media networks.

In fact, according to GrowEpic’s data here is a breakdown of percent of companies in an industry that use each social media channel:

  • 45% – Facebook
  • 22% – Google+
  • 18% – Instagram
  • 7% – LinkedIn
  • 18% – Pinterest
  • 53% – Twitter

Here is the full chart with all the industries tracked:

Social Media Channel Usage By Industry

Of course your social channel focus will be influenced by your audience. If your business falls within one of these categories, you can have a good idea of where your competitors are focusing their efforts. You might choose to develop a presence on channels where your competitors are, which can be done with one of the many available social media tools for businesses to use. Or perhaps, you take a contrarian approach and go after a less saturated social media channel.

No matter what social channels you want to be active on, to get the most out of your initiatives you will probably want consider a social media tool or two that will help you be more efficient.

Unfortunately, there is not a single software or tool that can tackle all your needs on each social media channel. The good news is that with this list of social media tools having the ability to be filtered, you can easily narrow down the results. You’ll easily be able to see the different types of social media tools available.

Many of these tools work across multiple social networks, which is not surprising.

Out of this social media list of tools, we can see that the majority of them will work on Twitter and the fewest being Pinterest. Twitter has had an API open to developers for years, while Pinterest is just starting to roll out access to their API.

Cost to use these tools vary. There will be some free social media tools, some are paid, and some offer both free and paid options.

The majority of tools listed here do cost something to use. It takes a lot of time, resources, and money to put together many of these tools.

Here’s the pricing breakdown:

Current List of Social Media Tools for 2017

As you can imagine, there are no doubt more tools that I have yet to find. So I can definitely use your help. If you know of a tool that is worth using and not on this list, please tell me about it here. I’ll be sure to check out the tool/service and update this list accordingly.

If you happen to come across an item in the list that is inaccurate or incorrect, please let me know so that I can fix it. Many of these tools require paid access to use, and unfortunately I don’t have access to some of them to really know the ins and outs of them. So if you are a user of a particular tool, let me know if I described one incorrectly.

I’d like to ask for your help in maintaining this list. Various social media tools come and go, and there’s nothing more annoying that clicking on a link to a tool to find out it is no longer available.

So, if you come across a tool that has seen better days, leave a comment below and I’ll update the list.

Don’t forget to leave a comment below about your favorite social media tools!

P.S. You will be asked to sign in to List.ly in order to vote for your favorite tools – don’t worry it’s easy and you sign in using Twitter, LinkedIn, Facebook or Google+.

See the Favorite Social Media Tools of over 100 Experts: I asked over 100 leading experts what their 3 favorite social media tools are – Click here to see what they picked. 


Social Media Tools

Oct 22, 2015 - discovertext.com - 2597
DiscoverText

Make better decisions faster with a mix of human and machine-learning capabilities using social media data streams.
#Facebook #Twitter #Paid

2

Ribbet

Oct 22, 2015 - ribbet.com - 1961
Ribbet

Quickly and easily edit your photos online.
#Facebook #GooglePlus #Instagram #LinkedIn #Pinterest #Twitter #Free

Oct 22, 2015 - boomsonar.com - 2469
Boom Sonar

Monitor, measure, analyze, publish and take action on your social media activities.
#Facebook #GooglePlus #Instagram #LinkedIn #Twitter #Paid

Oct 22, 2015 - grouptweet.com - 2129
GroupTweet

Have multiple users manage one Twitter account.
#Twitter #Paid

Jan 26, 2016 by m-stanczyk - sombreroapp.com - 1851
Sombrero

Sombrero is your e-marketing coach. It will help you become an online marketing master. We provide you with one task a day. They take no more than 15 minutes, so you can do them wherever you want.
#Facebook #Instagram #Twitter

6

Bulkly

Oct 22, 2015 - bulk.ly - 2225
Bulkly

Bulk manage your Buffer social media activities.
#Facebook #GooglePlus #LinkedIn #Twitter #Free #Paid

Oct 22, 2015 - sotrender.com - 2032
Sotrender

Social media marketing that helps you make better decisions through analytics, optimization and data-driven recommendations for Facebook, YouTube and Twitter.
#Facebook #Twitter #Paid

Oct 22, 2015 - blogmeter.eu - 2511
Blogmeter

Get social media monitoring, analytics and management solutions for your social media initiatives.
#Facebook #GooglePlus #LinkedIn #Pinterest #Twitter #Paid

9

Canva

Oct 22, 2015 - canva.com - 2239
Canva

Create designs for Web or print: blog graphics, presentations, Facebook covers, flyers, posters, invitations and so much more.
#Facebook #GooglePlus #Free #Paid

Oct 22, 2015 - clicktotweet.com - 2026
ClickToTweet

Create "click to tweet" messages in your content to help generate conversations on Twitter.
#Facebook #GooglePlus #LinkedIn #Twitter #Free

Oct 22, 2015 - facebook.com - 2056
Facebook Audience Insights

Find the target audience for your business with Facebook Audience Insights.
#Facebook #Free

12

Buffer

Oct 22, 2015 - buffer.com - 2077
Buffer

Queue up your social media updates to automatically publish at the times you want.
#Facebook #LinkedIn #Twitter #Free #Paid

Oct 22, 2015 - buzzsumo.com - 2110
Buzzsumo

Find the most popular content for any topic along with the social influencers who share it.
#Facebook #GooglePlus #LinkedIn #Twitter #Free #Paid

Oct 22, 2015 - followfly.co - 2037
FollowFly

Complete social media aggregator that pulls in feeds from Twitter, Facebook, Instagram, YouTube, and Reddit AMAs.
#Instagram #Twitter #Free

15

Keyhole

Oct 22, 2015 - keyhole.co - 1958
Keyhole

Real-time hashtag tracker for Twitter, Instagram and Facebook that has a simple and beautiful visual dashboard.
#Twitter #Instagram #Paid

Oct 22, 2015 - oktopost.com - 1944
Oktopost

Social media management software that is designed to publish social messages, interact with prospects and generate more leads.
#Facebook #LinkedIn #Twitter #Paid

17

Sodash

Oct 22, 2015 - sodash.com - 1924
Sodash

Everything you need to provide great social customer service.
#Facebook #GooglePlus #Instagram #LinkedIn #Pinterest #Twitter #Paid

Oct 22, 2015 - tailwindapp.com - 2421
Tailwind

Pinterest Marketing, Analytics and Management toolset, trusted by over 35,000 brands. Manage Pinterest marketing with free pin scheduling and pinterest analytics.
#Pinterest #Paid

Oct 22, 2015 - bioischanged.com - 2417
Bio is Changed

Get an update when someone's bio or profile picture has changed.
#Twitter #Free

20

Bitly

Oct 22, 2015 - bit.ly - 2230
Bitly

Create shortened links that can be tracked on your social media updates.
#Facebook #GooglePlus #Instagram #LinkedIn #Pinterest #Twitter #Free #Paid

21

Blab

Oct 22, 2015 - blab.im - 1840
Blab

Video chat with 4 people at a time. Save and replay on your favorite social media channels.
#Facebook #GooglePlus #LinkedIn #Twitter #Free

Oct 22, 2015 - brandmymail.com - 2315
BrandMyMail

Automatically create a Gmail signature and add it to your emails and include your social media links.
#Facebook #GooglePlus #LinkedIn #Twitter #Free #Paid

Oct 22, 2015 - buddymedia.com - 2125
Buddy Media

Publish polls, offers, and other content to drive brand engagement, measure conversions, and manage social presences at scale—all from one easy-to-use platform.
#Facebook #GooglePlus #Instagram #LinkedIn #Pinterest #Twitter #Paid

Oct 22, 2015 - checkusernames.com - 2426
CheckUsernames

Check for your brand, trademark, product or user name on 160 Social Networks in one of the most popular username checkers.
#Facebook #GooglePlus #Instagram #LinkedIn #Pinterest #Twitter #Free #Paid

25

Disqus

Oct 22, 2015 - disqus.com - 2204
Disqus

Allow for comments and discussions on your blog through the use of social media sign-in.
#Facebook #GooglePlus #Twitter #Free

See the Favorite Social Media Tools of over 100 Experts: I asked over 100 leading experts what their 3 favorite social media tools are – Click here to see what they picked. 

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  • danielle

    Very useful this list! I have another app to add to this list – Oscilloskope: https://www.oscilloskope.com/.

    It’s a brand new app for online media monitoring. Oscilloskope monitors in real-time Twitter, Facebook, G+, blogs, forums, videos, Instagram, Pinterest, Flickr, Yelp and gives you relevant signals about your business, name or product. You should give it a try!

    • Thanks Danielle

    • Thanks for the suggestion Danielle, I’ll check it out and get it added.

    • Just wanted to let you know that this has been added to the list Danielle 🙂

      • danielle

        Many thanks!

  • Phenomenal list. Very useful as a checklist I’ll use to ensure I’m not missing from any platform.

  • Stu Shulman

    Is it broken? The vote tallies don’t seem to work.

    • You will need to create/login to Listly in order to vote. If you click the upvote for the tool you want to vote for, it should prompt you to login to Listly. Let me know if you have any issues with it.

      • Stuart Shulman

        Several people have reported problems with voting. Page freezes or failure to load fully still appears to be a problem. I have particular problems with an iPhone.

        • Sorry you are having trouble Stuart. The list is managed by List.ly so I don’t have control of the coding. I will poke around their support and see if others have the same issue…I just tried it on my Android phone and did not have any issues, I don’t have an iphone to try to replicate the issue…

  • Awesome List…. What a great work you have did for community…. Big thanks to Chris.

  • All i can say is wow Chris! Apart from the sheer number of tools, its really interesting to see the breakdown by social network and also that great table from GrowEpic. Well done.

    • Thanks Chris. Yes, the breakdown is very useful to help identify what industries are using what channels. Definitely let me know if you use a tool that is not mentioned on the list so I can get it added 🙂

  • Wow, that’s a great list – thanks for the article!

    I personally use Canva and Buzzsumo all the time. For social media management & reporting, I would add Allin1Social to the list (www.allin1social.com) – it’s literally an all-in-one solution when it comes to publishing, scheduling, analytics, reporting & benchmarking.

    • Yes, Canva and Buzzsumo are excellent tools. I’ll check out AllIn1Social and get it added to the list 🙂

    • Emma – Just wanted to let you know that I have added Allin1Social to the list. Thanks for letting me know about it 🙂

      • Great, thanks Chris! I didn’t see it browsing through the list though?

        • No problem. If you type in “allin1social” in the search it will bring it up. Also, you can change the filter to sort by alphabetical and it will be on the first page of results.

  • Annamma Philip Vergh

    This is amazing, Chris, Thanks for the great list, though i am using few a major numbers are not is use or say never heard of! LOL
    Thanks again Chris for this wonderful and useful post. I am bookmarking
    Keep sharing

    • Sure thing, glad you are finding it useful 🙂

  • Hi Chris,
    This list is amazing. But I loved not only for the items and its usefulness, but also from the page and the infographics in it.:)
    I hope you’ll have the chance to take a look at our tools at Klear (klear.com) for Influencer search, social monitoring and analytics.
    It was great finding this list here.

    • Hi Yuval, glad you enjoyed the post! I will definitely take a look at Klear and get it added to the list. Thanks for dropping by to let me know about it.

    • Just wanted to let you know that Klear has been added 🙂

  • Kuba Rogalski

    I think I already mentioned it on Twitter the other day but again, this list is so, so impressive! And thanks for featuring brand24.net!

    • No problem, glad you are impressed by the list 🙂

      • Kuba Rogalski

        It’s so cool it would be weird if I wasn’t 😉

  • Wow! Awesome list and knowledge sharing. Thank you so much Chris!

    • Thanks Dawn, glad you enjoyed the list. Thanks for taking the time to leave a comment. Definitely let me know if you come across a tool that should be added 🙂

  • MINUCA ELENA

    Hi Chris,

    This list it’s unbelievably huge. How much time did it took you to compile it?

    I saw this post a while ago, but I must confess that I didn’t get further than the first page. Sorry. 🙁 Now at a closer look I’m absolutely amazed by your work. I like very much that you mention which are the tools I can use for free and which require a paid subscription.

    Could you tell me from your point of view which are the top 3 free social media tools that you recommend?

    Thank you,
    Minuca

    • Hey Minuca,

      It took probably a good two months to get all the info, compile it, etc. Although, it was not something I was working on every single day. If I had to do it again and work on it non-stop, I could probably get something like this done in a week or two.

      Great question on the 3 favorite social media tools 🙂 I’d say mine currently are Bulkly, ManageFlitter, and Google Analytics.

      It’s funny, I actually asked this same question to over 100 experts. See what they had to say:

      http://bulk.ly/social-media-management/

      • MINUCA ELENA

        Hey Chris,

        Thanks for answering. I don’t remember reading your roundup, although I probably shared it. You know I like promoting expert roundups. 🙂 I like that you made the top 10 of the most chosen tools.

        Bulkly doesn’t like me. LOL. I just made a free account, I clicked the link from the confirmation email and I still can’t login. It says “User Not Found.” Maybe it needs more time.

        Best,
        Minuca

        • Glad you liked the round up!

          As for Bulkly, it’s not ready for sign ups so that is why you are having trouble…only I know the super secret link to use it 😉

          I’ll be more than happy to let you know once it is ready for others to test out if you are interested?

          • MINUCA ELENA

            Hey,

            Of course I want to know when it’s ready. Do I have the option to keep a free account as long as I want or is only a free trial? It says “TRY BULK BUFFER FOR FREE. START TRIAL”

            But it doesn’t mention how long this free trail is: 14 days, a month…?

          • I have not 100% decided, but I think there will be a 100% completely free account (with some limitations), and various paid/upgraded accounts with more flexibility. Each of the upgraded accounts will have some sort of free trial (length TBD) with them.

          • MINUCA ELENA

            Awesome! Thanks, Chris! 🙂

  • Nibha Chaudhuri

    Hey Chris! This is a really cool and exhaustive list. If I could make a suggestion, you seem to have missed out on DrumUp – a social media management and content curation app. It’s also great to use as an employee advocacy platform. Please check it out and see if it can feature on your list in the future.
    Great list, though. This must have taken you a lot of time and effort to make. Kudos!

    • Thanks for the heads up, I just added DrumUp to the list.

  • Luca Samson

    Holy shit Chris, this list is insane! I’ve already bookmarked it and am scanning through to see if I can find any gems.

    Thanks for taking the time to write this 🙂

    Cheers, Luca.

    • Thanks Luca 🙂

      I’m sure you can find a tool or two worth adding to your arsenal!

  • Hi Chris! Canva is my personal favorite. I’ve been using it for like 2 years and it really helped me make a difference to my images for my blog. You might want to check Hootsuite as well. It’s great for managing several social media accounts at once 🙂

    • Yep, I have used both of those as well 🙂 However, for me, I like to use Photoshop for most of my images when needed. But Canva is a quick way to do them as well. Hootsuite is definitely one of the best ways to go for monitoring/managing multiple accounts.

      • Photoshop is indeed a very useful photo editing software as well 🙂 Thanks Chris for the response.