Keyword is a word or phrase that is used to identify and describe a piece of content on the internet. In SEO, keywords help search engines find and rank your website. Social media platforms also use them to help users find the content they might be interested in. When you choose keywords, you want to think about what people are searching for when looking for the information or product you have to offer. Using the keyword research method, you can identify keywords by which your competitors are already ranking and reveal your competitors’ top-performing keyword gems.