Content marketing refers to creating and distributing unique, lucrative content such as infographics, charts, videos, and other forms of visual guides to gain the attention of customers/potential customers and hold their interest. By regularly providing information and sought-after content, you are encouraging your followers to continue to visit your social media sites and channels. This provides you with a solid platform from which to build valuable connections as well as share your expertise in your chosen industry, allowing you to strengthen relationships with your followers.
