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What is Conversion rate?

The term conversion rate refers to the total number of conversions that have taken place during any given time frame divided by the total number of visitors to the site in question during that same period of time. This metric provides you with the means to determine how successful your social media campaign is with regard to the business goals you have in mind, allowing you to make changes when and where necessary in order to improve results and outcomes.

Additional Social Media Terms

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