What is Lead Generation?

Lead Generation is the technique of inducing interest in a product or service to develop a sales pipeline or attracting and converting strangers and prospects into customers or clients. You can do this through various methods, such as online advertising, email marketing, or cold calling. When you have a lead, you can then convert them into a paying customer. Lead generation is an integral part of any digital marketing strategy, and it is essential to have a system to track and qualify leads.

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