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What is B2C?

B2C, or business-to-consumer, refers to companies that sell products or services directly to consumers. These businesses may be small, large corporations, or anything in between. A B2C company usually has a marketing team that focuses on creating awareness and driving sales towards the consumers. For example, a company that sells clothes to consumers would be considered a B2C company. B2C operates on a smaller scale than B2B.

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