What is Boosted post?

Social media users can pay a platform a nominal fee to improve the visibility of a post to its intended audience; this is called boosting a post. Boosting is an advertising strategy that enhances follower traffic and post reach. By reaching a larger audience, a boosted post can potentially yield higher sales, more pays per click, and improved affiliate marketing results. Boosted posts are dispatched directly to the newsfeed of a target audience.

Additional Social Media Terms