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What is Retargeting?

Retargeting is an advertising strategy that works to further engage platform users with content they have viewed without taking action. Retargeting essentially targets page visitors with advertisements aimed to draw them back after failing to engage on one’s page. Retargeting involves embedded tracking tags that allow users to target market visitors on other sites. Retargeting is like a second chance to engage users who may have veered away from a page without engaging.

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