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What is Double tap?

Double tap is a way of referring to the action of someone “liking” a post on certain social media platforms – often Instagram. Double tapping an image is usually the quickest way to “like” a post on Instagram and some other social media platforms. Brands will often encourage followers to “double tap” a post to increase engagements and likes because it is a more catchy way of asking them to “like” a post.

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