Connection is a term that refers to anyone you or your company, brand, group, etc. communicate or interact with on a social media platform. Sites such as LinkedIn use the term in reference exclusively to professional social interactions. LinkedIn connections are comparable to friend connections on Facebook, although it contains far fewer casual interactions than Facebook’s platform. LinkedIn was developed as a type of “next level” social platform aimed at professionals from all fields, areas, and levels of expertise to find employment opportunities, seek out potential employees, and serve as a sort of informal way to share resume-type information.