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What is Google Analytics?

Google Analytics is a free tool that allows companies to track the traffic to their website. Google Analytics can be used to see how people find your website, what they do when they visit, and where they come from. The Analytics can also be used to track conversions and goal completion. It also provides insights into how you can improve your website. For example, if you see that people leave your website after viewing only one page, you might want to add more content to keep them engaged.

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