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What is Social media ROI?

Social media ROI describes the return on investment generated in social media platforms. ROI is typically measured in terms of monetary value. ROI is a financial mathematical equation: the money you earn after subtracting what you spent to make it, divided by the amount you paid. ROI matters when you’re in a stable business environment. You’re not necessarily aiming for growth, and you’re not trying to do anything crazy. Efficiency is the most important thing.

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