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What is Social media monitoring?

The analysis of how people are responding to a brand, individual, or product through different social channels is Social Media Monitoring (SMM). Social media monitoring is an algorithm-based tool that crawls sites and indexes them. Businesses using social monitoring actively search digital media channels for keywords or phrases directly related to their brands. Social media monitoring gathers publicly available data and organizes it for their advantage. Your business can benefit from social monitoring tools to raise online awareness.

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