What is Lead Magnet?

Lead Magnet is an incentive offered to potential customers to persuade them to provide their contact information. It is a type of opt-in bribe designed to get people to sign up for your email list or download your ebook, whitepaper, freebie, or some other type of digital content. The goal is to give away something of value in exchange for contact information so that you can follow up with the prospect and convert them into paying customers.

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