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What is Engagement?

Engagement refers to any sort of interaction between a person and a brand on social media. Interaction such as liking a post, commenting on a post, or sharing a post all count as forms of engagement on social media. Any form of engagement helps increase awareness for a particular brand or product, thus driving traffic to the business’ website and increasing sales.

Additional Social Media Terms

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Buffer

Facebook

Hootsuite

Facebook

Instagram

LinkedIn

Twitter