What is Real-time marketing?

Real-time marketing refers to the strategy of jumping on current trends to engage with followers. This marketing strategy is the process of creating meaningful content on a social media page by jumping on the bandwagon of relevant trends and current events. Real-time marketing is achieved by anticipating users’ needs and interests at the time of messaging. Although real-time marking is an effective strategy it’s most successful when coupled with authentic content.

Additional Social Media Terms