What is Disappearing content?

Disappearing content is sometimes referred to as ephemeral content, this is social media content or posts that disappear after a certain amount of time. Unless they are saved to a highlight, they are usually visible for a maximum of 24 hours before they are removed. Some examples of disappearing content include Facebook stories, Instagram stories, and Snapchats. These videos or photos only appear for a limited amount of time.

Additional Social Media Terms