What is Social listening?

Social listening is actively monitoring conversations across social networks about your brand, products, competitors, or other business-related and relevant keywords. Then, you try to find actionable responses to these conversations. These responses could be in the form of a literal answer to a social post or an adjustment to your marketing strategy due to feedback you found. Social listening enables a brand to be active in conversations and improve reliability, social relevance, and trust with your audience.

Additional Social Media Terms