YouTube is an online video-sharing website where users can upload and watch videos. Users can also comment on videos or subscribe to others. It can be difficult to know how to use it effectively. There are some basic guidelines that you need to follow if you want your YouTube channel to be successful. Your videos must be optimized for search engines, have a clear call-to-action at the end of each video, and link back to your site or blog post. It is a great way to grow your business online presence.