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What is Algorithm?

In social media, an algorithm is the set of steps used to determine content exposure for users. Essentially, the algorithm assesses users’ content preferences, post types, following, and interactions with other users and platform content to determine the type of content a user would likely find most appealing. Although social media platforms are clandestine concerning exact algorithm indicators, they take a user’s noted preferences into account to determine the type of content to expose them to in the future.

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