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What is Search engine optimization (SEO)?

You can use search engine optimization (SEO) to improve your site to increase its visibility when people search for products or services related to your business in Google, Bing, and other search engines. The better visibility your pages have in search results, the more likely you are to garner attention and attract prospective and existing customers for the business. Businesses can pay for advertisement on search engine result pages; SEO refers to “free” strategies that improve a page’s ranking.

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