Have you ever watched a video and left wondering, whoow! That was awesome, you immediately implemented the takeaways from the video and even subscribed to the channel so you will not miss the next video once they create it.
Well, someone behind the scenes did a great job making that video awesome by creating a great video script that delivers the intended message to the target audience. Do you want to create a video but are faced with challenges in creating a great video script? Don’t worry, this article shares the best tips you can use to create your video script and deliver great value through your video content.
Know Your Audience
You can’t deliver a great message if you don’t know to whom you’re addressing. What are your target audience challenges? How are they facing them? How will your products or services help solve those pains? You should have answers to all these questions as you prepare your script for your video content.
Understanding the audience helps deliver the right message to the target audience. You give them the right CTA that drives more engagement and prompts them to take action, which leads to conversion.
You create video content that resonates with the target audience’s challenges and tailor to their specific needs, and challenges and speak in a language they can understand.
Understanding the audience will make the script sound natural and flow well, capturing the user’s attention and engaging them more. It will be easy to create video content that shares the same tone and voice of communication with your target audience.
Again knowing your audience will help them choose the right video types, one that they’re more likely to engage with and get the most value as they solve their pains.
Strategically Add Visuals
Visuals capture attention and deliver messages to the audience in simple understandable ways. Choose your visuals carefully to help drive the message to the target audience and pass the value of your content to the audience easily and understandably. For example here is the screenshot for Hubspot video thumbnails that capture user attention to watch the videos.
Source: Youtube
If you’re explaining a product or service, show every step graphically with pictures of your products or a walkthrough on how your service works and how to use it to solve your customer pains. To keep the target audience’s attention, you can change the pace of the video’s visual elements and video tone to increase the watch rate. Hear what Jeffrey Zhou, CEO of Fig Loans, says about adding visuals to your video script.
Adding visual cues to a script significantly improves the quality of a video by making complex financial concepts easier to understand. When I write notes for transitions, graphics, or animations, it helps to illustrate key points, making the content more engaging and accessible for the audience. Particularly when discussing complex subjects like investment strategy or tax preparation, this method guarantees that viewers can follow along more simply.
Add Storytelling Using Real-Life Examples or Case Studies
People love to engage brands that other target users love and have used to solve their pains. Using case studies is a great way to build trust with the viewers as they can see how you solved challenges other similar customers had. Alongside the case studies, you can add customer testimonials to build proof that you can deliver the desired solutions to the customers. For example, you can use this testimonial in video format.
Source: Bulk.ly
See what Eli of Keyzoo says
I don’t just write scripts, I write stories. I believe that stories have the power to connect with people on a deeper level, and that’s why I use a technique called “storyboarding” to create my videos. It’s a process that involves sketching out the visuals and narrative of the video, almost like a comic strip. This helps me to visualize the pacing, tone, and emotional arc of the story and ensures that it’s engaging and memorable.
Here is also what Mary of DigitalEdge Solutions says about storytelling in video scripts.
Incorporating storytelling into our YouTube video scripts has been super helpful for our content strategy. We’ve found that weaving information into a compelling narrative significantly boosts viewer engagement and retention. In our experience, videos that use storytelling techniques have seen a 40% increase in watch time compared to more straightforward, information-heavy content.
A successful example was a product launch video for a client’s new software solution. Instead of simply listing features, we crafted a story around a fictional small business owner facing common industry challenges. The script followed this character’s journey, introducing the product’s features as solutions to specific problems. This approach not only made the content more relatable and engaging but also helped viewers better understand the practical applications of the product.
As a result, this video saw a 60% higher click-through rate to the product page compared to previous launch videos, and viewer comments indicated a stronger emotional connection to the brand. By tapping into the power of storytelling, we’ve been able to create more memorable content that resonates with our audience on a deeper level, ultimately driving better results for our clients.
Start With a Hook
The hook starts with a great title of your video. What do you want the prospects to get out of your videos? A great title will get the target audience to click and watch your video. Start the video by addressing a pain that the audience wants to solve. Use keywords in your titles and video descriptions to improve search rankings and get an audience to see your videos. Here is what Shawn Plummer CEO of Annuity Expert says about adding a hook to your video:
To grab viewers’ attention in a YouTube video, I always start with a strong hook by posing a provocative question or making a bold statement right in the first few seconds. A case in point, is in a finance-related video, I might ask, “Are you unknowingly losing money with your current investment strategy?” The hook immediately engages the target audience because it addresses a pain point they have. The goal is to captivate them within the first 5 to 10 seconds, ensuring they’re intrigued enough to keep watching. With this strategy, you may create a captivating video and greatly increase audience retention.
In addition to a hook, keep your videos like a dialogue to keep the attention of the viewers who have a short span and make them feel they’re part of the video to engage more.
Keep it Short and Concise
Have a clear objective and target it. Ensure your script breaks down the complex topics into easily understandable bits and uses simple language your target audience can relate to and engage with. Data by Statista shows how different age groups engage in videos at different lengths.
Source: Statista
Create different sections of your video to make it easy to drive the message and get users to take the right action.
- Section 1: The introduction/ hook of the videos
- Section 2: Main content for the video. You share in detail what you want to pass on to your audience. This can be educating them about a given topic, or guiding them on using a product or software, etc
- Section 3: Call-to-action. What do you want the user to do once they get the message? Make the step simple and easy to implement.
Long videos will make the target audience lose interest and leave without engaging or taking any action such as subscribing to the channel or clicking links to your website.
Use Captivating CTA
Ensure you use captivating and strategically placed CTA for the scripts to get users to take action with your video content. These CTAs can be downloading ebooks, signing up for newsletters, booking a call, or requesting demos for the product. Your great script will help in crafting the CTA, the right message to use, and how to place and where to place in your video content.
As part of the CTA, you can include a teaser message to motivate the audience to watch the next video content you will create. Greate CTA will keep the target audience wanting more value from your videos and will return to watch more of your videos, engage with the business, and even convert. For example, if we create a video explaining our tools, we can add this link for the pricing page as a CTA for the video.
Source: Bulk.ly
End your videos by giving the watchers a clue of what you will do next in your videos to build their curiosity. A great CTA reminds your audience that you value their opinions and have more interesting value to provide them through the more video content you create.
For example, if your business is in the SaaS space, you can create a video that guides users on using your software to solve their pains. Then add a CTA like subscribe for a demo so they can experience the value of the software while using it to solve their pains.
Add Humor to Make it Fun
Feature your channel voice in your video script. For example, some creators include jokes and make people love as they watch the videos or love to give action-packed scenes to their audience.
Whatever your channel, including your voice in the scripts, will help attract the right audience and drive better engagement to your videos. Throughout the videos, use conversational conversation to engage the audience more.
Run Analysis and Test Scripts
Analyze viewer metrics and customer feedback from your videos to know how to make the videos more relatable and engaging. What worked for your previous videos? Use it and include it in your video script.
The metrics from the other videos you have created and the engagement and results they delivered can help you know how to script your videos and what to include to add more value through the videos and engage the audience more.
Know Latest Trends in The Industry
It’s essential to know how consumer trends related to video consumption are changing. Your scripts should reflect and capture the changing consumer behaviors to drive better engagement and get users to relate more to the video content.
Know how audiences in your market niche are using and consuming video content. Do they want short or long videos? It will help you create videos users want, drive better engagement, and even build strong relationships with prospects.
Final Thoughts on Scripts for Your Youtube Videos
When creating a script, piece it all together and write it in a way that intermixes your brand voice, a talent’s personality, and a touch of creativity. Scripts help maintain consistency in the video creation while providing great value to target watchers every video created.
Use the above tips to make your videos engaging, educational, and entertaining to capture user attention and show them the value of your brand solutions that they can use to solve their pains. Also, end your video by encouraging the viewers to share comments and like the video to increase engagement.