GIFs are used in social media marketing because the files can be accurately compressed because they provide a more attractive format for smaller image sizes. GIF’s entire name is Graphic Interchange Format. This file format standard allows a file to include static and animated graphics. They also allow for more flexibility when working with animations. The big key is that GIFs can be made from all kinds of content, not just pictures. It allows them to be stored, transmitted and saved much more efficiently than standard images can.
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