A social media page’s organic reach refers to the users it naturally draws without the intervention of advertising or paid promotions. Those users who happen upon a social media page without a page administrator budgeting for intentionally inducing traffic are its organic reach. Visitors who land on a page through a basic search, personal interest, or even a non-paid referral from a friend also speak to organic reach. A page’s organic reach may be improved through longevity and quality content, as opposed to paid advertisements.
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