What is Qualified Lead?

A Qualified Lead is a likely customer who has been contacted and has shown interest in your product or service. Qualified leads are usually further along in the sales process than prospects and have typically been vetted by a salesperson and determined to be a good fit for your product or service. A qualified lead is usually someone who has already shown an interest in what you’re offering and meets the criteria for your target customer. Qualified leads are more likely to convert into paying customers than unqualified leads, so it’s important to focus your marketing efforts on generating quality leads.