A regram is specific to Instagram; when a user regrams another user’s content, he/she reposts or shares that user’s content on his/her own page. Typically regramming is done to support or promote content; by regramming, brands can showcase other users supporting and using their products. Regramming also increases page traffic for brands. Regramming also allows users to show appreciation for the efforts of content creators. Furthermore, regramming is an effective way to advertise, network, and improve a following.