What is Sentiment analysis?

Sentiment analysis can be determined by brand owners using the natural language processing(NLP) technique used to determine whether data is positive, negative, or neutral. Many businesses perform sentiment analysis on textual data to monitor brand and product sentiment in customer feedback and understand customer needs. Sentiment analysis is primarily a classification procedure aimed at identifying the opinions of individuals and their dispositions, as well as highlighting information of particular interest. It deals with the perception of the product and understanding of the market.