The US AI market is expected to surge to $594 billion by 2032, with a 2023-2032 compound annual growth rate (CAGR) of 19% (Precedence Research Forecast).
Artificial intelligence has a significant impact on marketing content creation. The use of AI in marketing is transforming the way businesses and expanding it widely. It all depends on its usage.
Are you using AI correctly or not? I’ve noticed that if you use AI in the correct way, you will get benefits. Whereas, if you try to misuse it, you may face troubles.
Forbes stated that the global AI market was valued at $136.55 billion in 2022 , and the global AI market is projected to reach an estimated worth of $407 billion by 2027, reflecting a remarkable CAGR of 36.2%.
Currently, many businesses have acknowledged the advantages of using AI content production for marketing purposes. They appreciate this technology to increase lead generation, increase brand recognition, and increase revenue.
So, let’s check about appropriate and inappropriate ways of using AI for your marketing practices.
Correct way of using AI in marketing plans
Following are the correct and useful way of using AI in marketing plans
1. Social media marketing
Marketing through social media involves the promotion of products and services through Facebook, Instagram, X, and LinkedIn. It helps you to build brand awareness and interact with your audience.
I’ve learned that the most useful strategy of marketing is by using AI tools. Various social media platforms allow you to advertise your product and service in an engaging and captivating way.
Social media marketing offers the following ways to boost the business by using AI in an efficient manner.
- Create engaging posts
- Photo ads
- Visualize ads
- Story and slideshow ads etc
AI tools help me create and edit content and represent it in an engaging way to appeal to the audience. To rewrite your text, you should use a reword generator for existing content and make it more valuable. This tool polishes your written content and makes it more engaging.
With AI tools like a business card maker, businesses can quickly create professional, brand-aligned designs that leave a lasting impression on potential clients. By integrating your brand elements, you can ensure your business cards support your marketing efforts seamlessly across online and offline interactions.
Social media marketing has influenced writing style and tone by encouraging shorter and more engaging content that captures attention quickly. It also promotes casual and conversational language to connect better with audiences.
2. Affiliate marketing
Affiliate marketing is an online digital marketing platform where you promote products or services of others. All of the work is based on AI in this marketing strategy.
Let’s learn from this, like if you purchase something through my affiliate link, I will earn a commission. These commissions are usually a percentage of the sale price or fixed amount.
It’s a way to drive sales and generate significant online revenue. It is beneficial to both brands and the affiliate market. The sales are tracked via affiliate links from one website to another.
AI platforms allow collaboration with others in an interactive and smooth way. You should easily access anyone on different sites by using AI in an authorized way.
Affiliate marketing contributes to business growth by:
- Increased sales and revenue
- Enhanced credibility and proficiency
- Collaboration
- Trust building
- Generate leads
- Availability
3. Content marketing
Content marketing is a great way through which you engage the audience in a very efficient manner. The marketers have the opportunity to create the content according to the preferences of the targeted audience.
There are a lot of types of content marketing which is done by using AI. However, I’ve gathered these types for you:
- Blog posting
- Podcast
- Webinars
- Videos and audio content
- Ebooks etc
AI has modernized task performance, particularly in content creation. To create engaging and quality marketing content, use an AI paragraph generator. The AI writer writes informative and helpful paragraphs for your blog post on any topic and smoothen the writing process.
And if I talk about how I write content for my website. I also use AI tools for creating marketing content. It not only saves time but also improves the quality and productivity of my content by providing efficient responses.
Looking to enhance your makerspace content marketing strategy? Discover how AI tools can streamline content creation for engaging blog posts, podcasts, and more.
4. Analyze SEO situation
SEO improves your marketing strategies by enhancing website’s visibility and ranking in search engine results pages. It helps to grow the business rapidly.
The accurate usage of AI-powered tools for this purpose can help you to boost SEO in a legal and ethical way.
I consistently track my SEO practices, such as how my content performs on Google and whether there are any issues. AI tools assist me in analyzing these SEO factors efficiently.
Here’s how SEO fits into marketing:
- Increased website traffic
- Enhance credibility and proficiency
- Enhanced user experience
- Ranking
Analysis is extremely important in case you want to succeed as a SEO specialist. It is because you need to execute a different strategy in a different niche.
Just like if you’re working in a finance niche, you have to look up to the trends and statistical data coming from bigger firms. For the health niche, utilize the data coming from healthcare data providers and repurpose it for making something outstanding. For writing and marketing niche, follow the latest news and trends regarding AI revolution.
5. Collaboration with influencers
To grow the business by collaborating with famous influencers is effective and results in increasing productivity. It is the most common and worthwhile strategy used for online advertising.
AI platforms are beneficial and helpful in this way to market the business. You will easily connect with someone via AI-generated platforms to promote products and services.
Let’s say I’m an influencer and promoting your products and services in a very engaging manner. I may use these following ways for marketing:
- Promotion by videos
- Personal experiences of using product and service
- Effective storytelling
Collaboration with influencers helps boost your brand’s reach, while effective writing in social media and storytelling keeps your audience engaged. Exploring artificial intelligence courses can further enhance these strategies by providing insights into advanced marketing techniques. Together, these elements create a great marketing strategy.
6. Email marketing
Email marketing is a helpful and widely used marketing strategy. Using AI helps to make it more effective. In this marketing plan, you can send an email to communicate with others. It’s also used for the promotion of products and services.
For example, you’ve sent a personalized email to your customers, in which each message feels like it was created just for them. You’ll likely see positive results. When customers feel that a message is meant specifically for them, they are more likely to open your email and ultimately, make a purchase
This marketing is done by using AI tools as automated mails for on-time and accurate responses. For instance, courier services can utilize AI to send timely delivery notifications and personalized updates to customers, enhancing communication and trust. AI chatbots are helpful for this purpose to maintain the consistency of the work.
7. Digital marketing
Digital marketing refers to an impactful way of marketing your business. It refers to the promotion of products or services using digital channels like social media, emails, and websites.
For example, you’re running a clothing brand, and you want to share your latest collection with customers. You should create captivating social media posts or make excellent videos to promote your brand on social media. This marketing approach helps you to engage the targeted audience.
Using a logo maker is an efficient way to create a professional brand identity. AI-powered tools can help you design a memorable logo that aligns with your brand values, saving time and ensuring consistency across all digital platforms.
By using AI tools, you should promote your product and service in an efficient way. It allows you to engage the reader by doing marketing in different ways, i.e., visualization, auditory ads, creating content, blogging, etc.
8. Video marketing
It is a way of marketing through visualization. The marketer uses various AI-generated videos for promotion of the brand’s products and services. Video marketing is an impactful way to attract the audience.
AI-powered content marketing tools create excellent videos for this purpose. The video contains all the useful information regarding brands.
AI presentation maker tools create excellent videos for this purpose, ensuring that each video contains all the useful information about the brand.
Let’s assume, to effectively promote your clothing brand, you are creating an engaging video showcasing various designs in all sizes. Ensure the visuals are clear and appealing, highlighting the diversity of your offerings.
Utilizing field service software can help streamline the coordination of these efforts, especially if your brand involves on-site services or logistics.
This kind of marketing grabs people’s attention and makes them more interested in the brand’s offers. It also makes them curious about what the brand has to offer.
Incorrect way of using AI in marketing plans
Let’s now discuss the incorrect way of using AI in marketing plans that affect the productivity and performance of the work.
1. Lack of creativity
AI-generated content is based on pattern data, or algorithms, and lacks creativity.
It is the main drawback of using AI that the content is not able to reach a level of originality and authenticity.
Human written content is totally different from AI-generated content, depending on various factors. But there is always the right or wrong way to use something.
No doubt, AI generates high quality content but sometimes it’s not research based and authentic. This may affect your business badly.
Let’s understand this with an example. To create an engaging and helpful blog post about marketing strategies, proper research and factual support are essential. But if you ask AI to generate an entire post in one prompt it will result in content lacking depth and reasoning.
Doing proper research is crucial. It provides the necessary facts and data behind each strategy, ensuring the information is accurate and valuable. Without this, the content may lack credibility and fail to offer practical insights.
2. Limited emotional connection
AI-generated content may lack the emotional depth and connection that human writers provide. Emotional engagement is crucial in marketing, as it helps build trust and loyalty among readers.
Limited emotional connection may cause:
- Reduces engagement
- Decreased trust
- Limit brand loyalty
If your content has emotional engagement, it will generate leads and boost productivity.
3. Over-automation
Relying too much on AI can make your marketing feel impersonal and robotic, which can turn customers away. Automated emails that sound generic and lack a personal touch give the impression that the marketer is less engaged.
This can discourage the audience from interacting with that type of marketer. While tools like billing and invoicing software can help manage workloads efficiently, over-automation can negatively impact your marketing plans.
4. Quality concerns
When AI is misused in marketing, it can significantly impact the quality of your campaigns and brand reputation. Poor data quality or incorrect data inputs can lead AI systems to generate flawed insights and predictions.
This will diminish the effectiveness of your content marketing efforts, as customers may find the content unworthy. That’s why there is a huge impact of social media on writing style and what your audience wants to consume.
For example, when you search for helpful software information and open a post, you expect it to have useful content. If the post lacks proper information and doesn’t include facts or reasoning, you’ll likely leave the site and not trust it again. This is because you weren’t satisfied with the quality of the information.
Similarly AI chatbots are becoming extremely common but still after so much progress in tech, it is expensive. Therefore, it is recommended to use an online chatbot ROI calculator to find the exact price you’ll have to pay for such services and integrations.
5. Ignoring ethical considerations
Using AI in the wrong way, like misusing customer information, tricking people, or being dishonest, can cause serious problems and make people lose trust in you.
If you create deep fake videos or misleading ads using AI, that will mislead customers about a product’s capabilities.
For example, when you plan to optimize your Instagram reach using AI tools, you need to build an effective strategy for content planning. This strategy should follow ethical rules and considerations to reach a wider audience.
Conclusion
It is widely famous that everything has advantages as well as disadvantages; it depends on how people use it. While AI is helping everyone, on the same point it also caused a fall in all the activities of human beings.
Misusing AI in marketing can create problems, like hurting customer trust and damaging your brand’s image. It’s important to balance AI with human thinking and make sure it’s used in the right way. This helps keep the quality high and prevents harm.
Take action now to ensure you’re using AI responsibly and ethically. Review your practices, and make sure your strategies prioritize both effectiveness and integrity.
