Today, a wide variety of artificial intelligence (AI) tools have flooded the content creation industry. While some can have a significant positive impact on your productivity and work efficiency, not all are ideal for the forward-thinking social media manager.
If you’ve already been overwhelmed by the options, don’t worry. We’ll point you in the direction of some AI tech you can leverage to ease the challenges of social media.
In the following paragraphs, we walk you through ten must-have AI-powered content creation tools for social media managers. First, let’s examine why you should invest in these tools in the first place.
6 Reasons You Should Use AI in Content Creation
Here are some of the benefits of leveraging AI tools in content creation:
1. Saves Time
You can quickly automate the content creation process with the aid of AI-powered tools. As a result, your social media content will be ready in a matter of minutes.
In addition, cloud integrations can further enhance the efficiency of AI-powered content creation tools by enabling seamless collaboration between team members and facilitating access to data from different sources. With the right combination of AI and cloud technology, social media managers can produce high-quality content at scale while freeing up their time for more strategic tasks.
2. Enhances Quality
By giving you insights into your audience’s interests, AI can help you create better content. AI-powered technologies can assist you in identifying hot trends and producing content that connects with your audience by evaluating data from a variety of sources.
AI-powered content creation tools can also assist you in avoiding grammatical and lexical issues, resulting in professional-grade content.
3. Personalizes Content
AI-powered content creation tools can assist you in personalizing your content for certain users. In some cases, AI-powered systems can recommend content suited to each user’s interests by examining user behavior and preferences. This could boost interest and encourage sales.
4. Lowers Costs
You can cut costs by utilizing AI for content creation. Additionally, you can lower your marketing expenses and boost your return on investment by improving your content’s search engine optimization and engagement. Besides, a higher SERP (search engine results page) ranking may provide more opportunities to earn passive income through ads, guest posts, and more.
5. Helps You Stand Out from the Crowd
Consistent branding is essential for differentiating yourself from your competitors. Thankfully, one of the areas where machines and AI systems shine is consistency. So, you don’t have to worry about variations in your brand’s voice, outlook, or content.
6. Makes You More Precise
Although humans have advantages over machines, such as feelings of passion and empathy, one area where we fall short is our capacity for error. Even the finest writers occasionally make mistakes, whereas AI helps build more sophisticated sentences and improves language style and structure.
In addition, AI can not only help produce quality content but also correct old paragraphs by checking for grammar and even readability. You can even incorporate AI into your Mac mail app to improve your email correspondence and marketing game.
13 AI-Powered Content Creation Tools Every Social Media Manager Should Know
Now that you know why you should include AI in your social media management campaign, let’s examine which tools to explore.
1. Surfer
Surfer is an SEO tool that analyzes your content using AI and offers suggestions on how to make it more search-engine-friendly. You can use it to create content briefs and evaluate the content of your competitors.
Features
- Content editor. Surfer’s content editor is a strong AI tool that offers recommendations on how to improve your content across different social media platforms. It can examine your writing and suggest changes to sentence structure, keyword usage, and more.
- Keyword research. Surfer can assist you in finding the most effective keywords for your content.
- Competitor research. Analyzing your competitors’ content can help you spot areas for improvement. It offers information on the keywords and subjects your competitors are focusing on, as well as how they are optimizing their content.
- Audit. Check your existing pages for any missing keywords and evaluate them against those of your competitors using the audit feature.
- Content briefs. Surfer can assist you in creating content briefs that specify the right topics to cover, the keywords to leverage, and the format of your content.
- Search engine results page (SERP) analysis. Surfer’s SERP analyzer can help you examine SERPs and find areas for improvement.
Pricing
- Basic: $59 monthly; $49 yearly
- Pro: $119 monthly; $99 yearly
- Business: $239 monthly; $199 yearly
2. GrowthBar
GrowthBar is an SEO tool that can assist you with keyword research, competitor content analysis, and ranking tracking. This AI can make recommendations on the best keywords and subjects to concentrate on in your content.
Features
- Keyword research. Researching keywords for your content is made easier by GrowthBar, which displays search traffic, keyword competition, and related terms. Additionally, it recommends long-tail keywords you can use to boost your SEO.
- Competitor analysis. GrowthBar’s competitor analysis tool lets you examine the websites of your competitors to find out which keywords they are using, how many backlinks they have, and how much traffic they are receiving.
- Backlink analysis. Backlink analysis is possible with GrowthBar for both your website and those of your competitors. You can check out the websites linking to them, the quality of those connections, and suggestions for how to strengthen your link-building tactics.
- Content analysis. GrowthBar offers information on the topics your competitors are focusing on and the content performing effectively for them. This involves examining traffic, backlinks, and social media shares.
- Long-form writing. GrowthBar focuses on long-form content, including blog posts, articles, press releases, sales emails, and more.
- Paragraph generator. If you don’t need lengthy content, GrowthBar features a paragraph generator that only produces one straightforward passage at a time.
- Meta generator. The AI content detection tool provided by GrowthBar enables you to produce effective meta descriptions for your content.
Pricing
- Free five-day trial of any plan
- Standard: $48 monthly or $348 yearly (billed at $29 per month for 12 months)
- Pro: $99 monthly or $948 yearly (billed at $79 per month for 12 months)
- Agency: $199 monthly or $1548 yearly (billed at $129 per month for 12 months)
3. Writesonic
If you’re struggling to come up with fresh, original content, Writesonic can help take the stress off. With this tool, you can produce content that is extremely engaging, distinctive, and designed for different social media platforms.
Features
- AI-powered copywriting. Writesonic can be used in creating top-notch copy for your company’s website, advertising, product descriptions, and social media content.
- Multi-language support. The tool’s compatibility with numerous languages makes it an excellent option for companies that operate in various regions or nations.
- Content optimization. Writesonic employs AI to make your content search-engine-friendly, resulting in a high SERP ranking for your website.
- Content personalization. This tool will tailor your content to your intended audience, boosting engagement and conversion rates.
- Pre-written templates. Writesonic offers templates you can edit to match your brand’s tone and language. By doing this, you can save time and make sure that your copy is consistent with your brand.
- Content refinement. The tool offers recommendations for improving the efficacy and conversion rates of your current copy.
- Automatic grammar and spelling checks. Writesonic automatically checks your work for grammatical and spelling issues to make sure it is flawless and professional.
Pricing
- Free Trial: $0
- Basic plan: $15 per month
- Professional plan: $45 per month
- Startup plan: $95 per month
- Company: $195 per month
4. Peppertype
You can generate and plan content for your social media platforms using Peppertype. Peppertype makes use of machine learning to ensure you receive the most relevant information for your articles. It offers practical knowledge and precise recommendations for what to do next.
Features
- Sentence formatting and restructuring — provides optimum readability, professionality, and engagement across all platforms
- Strong engagement analytics — to alter and evaluate your content instantly
- Grammar checker — identifies errors before they are published
- Advanced plagiarism detection — to guard against word overuse and guarantee originality
- Advanced style editor — to eliminate the need for intricate technical expertise
Pricing
- Starter: $25 per month
- Growth: $165 per month
5. Heyday
Does your company leverage chatbots to help reduce customer support traffic? Perhaps your small business just doesn’t have enough manpower.
Heyday uses conversational AI to generate content for your bots. This enables your customer service representatives to use their skills for the highest-value interactions, thereby improving the user experience when people contact your brand on social media.
Features
- An intuitive user interface (UI) that makes navigation simple
- Personalized content recommendations using cutting-edge AI technology
- Access to a large selection of stock images and videos
- Social media platform integration for easy sharing
- Analytics built in to monitor content performance
- Templates that can be modified for a unified brand
- Option to plan content for publication in the future
- Automatic content optimization for various platforms and devices
- A productive approach that makes article editing and revision simple
Pricing
- Larger brands: Packages starting at $1000 per month
- Shopify merchants: Starting at $49 per month
6. Frase
Frase is a cutting-edge AI tool that makes it easier than ever to generate and optimize your content for search engines. With Frase, you can quickly investigate and analyze your competitors, discover the most searched-for keywords, and receive immediate content recommendations suited to your requirements.
Features
- Google Search Console integration
- Version control available in the document editor
- Undo/redo buttons
- AI document editing
- Export to PDF, HTML, or Excel
Pricing
- Solo plan: $14.99 per month
- Basic: $44.99 per month
- Team: $141.90 per month
- For an extra $35 per month, the AI writer is exclusively accessible as an add-on.
7. Copysmith
You can develop email campaigns, social media content, and product descriptions with the aid of Copysmith, an AI-powered copywriting tool. It creates excellent, interesting content using machine learning.
Features
- AI-powered content creation for more rapid and effective production
- Flexible templates for various content (blogs, ads, product descriptions, etc.)
- Simple alterations generate content matching a brand’s voice and tone
- Integration with e-commerce platforms, like Shopify and WooCommerce, for smooth product descriptions
- Search engine optimization built in for improved ranks
- Effective workflows for simple content updates and revisions
- Detailed customer support and resources for maximizing usage
Pricing
- Starter: $19 per month
- Professional: $59 per month
- Startup: $299 per month
8. NeuralText
NeuralText is an AI-powered copywriting tool that can assist you in creating content for social media. Deep learning algorithms are used to examine data and produce content that sounds natural.
Features
- AI algorithm — find the best and most relevant keywords for your industry or product
- Content optimizer — improve the quality of your content
- Keyword clusters — learn how to use keyword clusters to increase the quality of your web traffic
- Keyword research — find the most effective keywords automatically to boost your keyword density and attract more potential clients
Pricing
- 5-day trial: $1 (cancel anytime)
- Starter: for novice users, the price is $19 per month
- Basic: for freelancers or solopreneurs, the entry-level price is $49
- Pro: larger teams and established businesses can pay $119 per month
9. AI-Writer
AI-Writer is one of the most precise content creation platforms, offering high-quality content produced by cutting-edge AI generators specifically tailored to your niche. It enables you to produce content on a bigger scale by providing a variety of writing services, including blog and article writing.
Features
- Ability to tailor content for various audiences and businesses using AI-based natural language generation
- Automatic content enhancement for readability and SEO
- Include popular content management systems and marketing automation technologies in your campaign
- Ability to employ a huge database of photos, videos, and other media to create content
- Automated research and analysis to find popular subjects and keyphrases
- Advanced analytics and reporting to evaluate the efficacy of content marketing strategies
- Distribution of content through seamless integration with social media platforms
- Customizable templates and formatting choices for various materials, such as blog posts, articles, social media updates, and email newsletters
Pricing
- Basic: $29 monthly
- Standard Plan: $59 monthly
- Power Package: $375 monthly
10. Hootsuite
Hootsuite is a comprehensive AI solution made to assist companies in effectively managing their social media channels, such as TikTok in e-commerce. This platform enables users to develop, plan, and publish content across numerous social media channels, as well as track performance, communicate with followers, and monitor and analyze social media activity.
Features
- Intuitive UI that makes navigation simple
- Effective content management and integration with multiple social media platforms
- Planning and scheduling content for upcoming publications
- Monitor the effectiveness of your content and make informed decisions using advanced analytics
- Large selection of stock photos and videos
- Templates that can be modified for a unified brand
- Keep track of client reactions and industry trends using social media
Pricing
- Professional: $99 per month
- Team: $249 per month
- Business: $739 per month
11. Byword
Byword is the most advanced tool for producing high-quality AI content at scale, built from years of experience scaling websites with AI-powered SEO. For example, this website went from 0 to 750K/mo SEO traffic in 12 months by only using Byword’s AI-generated content.
You can upload 1,000s of keywords or titles and create SEO-optimized articles in a few clicks. Then publish the articles straight to your website using Byword’s CMS integrations. Simply enter a topic and click ‘generate’ to get started for free.
Features
- Internal linking: Implement internal linking at scale.
- Multi-language: Write articles in 20+ difference languages.
- Google indexing: Generate sitemaps and request indexing at scale to rank faster.
- Image generation: Get AI images to go with each article, cutting down the time you need to spend publishing.
- Custom writing styles: Choose from a range of predefined writing styles, or give Byword your own custom writing guidelines.
- Social post generation: Generate social posts from your article tailored for Facebook, Instagram, Twitter, and LinkedIn.
- Specific article lengths: Give Byword a target article length between 1K and 3K words.
- CMS integrations: Automatically publish your articles straight to your CMS.
Pricing
Get started with Byword with 5 free credits (5 free articles).
If you want to upgrade your plan and scale your content production, you can choose from the following plans:
- Starter: $99/mo for 25 credits/mo ($3.96/article)
- Standard: $299/mo for 80 credits/mo ($3.74/article)
- Scale: $999/mo for 300 credits/mo ($3.33/article)
- Unlimited: $2,499/mo for unlimited credits/mo
*1 credit = 1 article
12. Simplified
Simplified stands out as an AI-powered writing platform, adept at creating original, plagiarism-free content suitable for a variety of needs, including articles, blogs, website copy, product descriptions, advertisements, and beyond.
Features
- 50+ templates for different types of content generation
- Tailor it to produce short or long-form content in 10+ tones and 30+ languages
- Repurpose your published content with the AI-powered Rewriter Tool
Pricing
- Free plan
- Pro plan: $6/mo
- Business plan: $10/mo
- Enterprise or Agency: Contact Simplified for pricing
13. Appy Pie’s AI Image Generator
Appy Pie’s AI Text to Image Generator is a state-of-the-art tool designed to effortlessly create captivating images using artificial intelligence. Whether you need striking visuals for your social media posts, website, or marketing materials, Appy Pie’s AI Image Generator has you covered.
Features
- Intuitive user interface for easy navigation
- Wide range of customizable templates
- Advanced image editing capabilities
- Integration with popular design platforms
- High-resolution image exports
- Collaboration tools for team-based projects
- Color palette suggestions for cohesive designs
- Smart cropping feature for optimal composition
Pricing
- 7-day Trial: 5 Credits Limit (Cancel Anytime)
- Basic Plan: $8 per month (15 Credits/month)
While AI power tools can undoubtedly help you become a better social media manager, there’s a bit of a learning curve before you can settle into a proper flow. Here are some tips to help you:
Best Practices for a Successful AI-Powered Social Media Campaign
Among many practices on the internet, we picked up the most suitable for social media managers.
Always Take the Time to Set Up Your AI Tools Properly
To get the finest outcomes, artificial intelligence tools require training from knowledgeable humans. You can get excellent content that adheres to your brand objectives and tone of voice by giving your AI-powered content creation tools some thinking and planning in advance.
Remember, online marketing tools can generally only reach their full potential depending on how you use them.
Always Proofread and Quality Check before Posting
Only content of a high enough quality to rank in search engines and offer benefits to your viewers can boost your brand. The majority of the work can be done by AI, but the finishing touches must be added by humans. That said, you want to make sure you manually proofread your content before posting.
Learn from Your AI Too
AI content training involves both parties. You learn from your AI just as it does from you. Lessons from your AI tools can help you focus your content strategy.
If you pay attention to your AI’s postings, you can find more efficient CTAs, sentence construction, and even keywords.
Never Rely on Your AI Tools Alone
While artificial intelligence content should ideally pass for human-produced content, your customers and followers will occasionally need more personal content from your brand. Human experiences foster bonding. Give your writers more time to produce fantastic human tales by using AI technologies, not less.
AI-Powered Content Creation and Social Media Managers
Social media managers can beat the competition and offer their followers new, interesting content by utilizing the power of AI.
With these tools, you can produce excellent content that captivates your audience and increases your engagement and conversions.
Let us know which tools you decide on and how they work out for you. We’d love to hear about it!