Yauhen Zaremba, Author at Bulkly

The Secret to Writing a Concise Social Media Creative Brief For Your Team

Yauhen Zaremba / April 12, 2023

Social media for businesses is undoubtedly one of the most popular and successful ways to boost a company’s visibility, reach out to a larger audience, and sell more products or services. This, though, can only happen when companies follow a specific social media strategy, based on a social media creative brief. Yes, because creating compelling and exciting content that resonates with your audience while feeling fresh, original, and on-point, requires a lot of strategic thinking, planning, analyzing, and measuring. Whether you operate in the enterprise communications industry, in the retail sector, in the food and drinks arena, or in any other field, your social media creative team is going to be an essential asset for your success. But how can they put together a creative brief that hits the nail every time you launch a new campaign on social media? Keep reading and you’ll find out how. What Is a Social Media Creative Brief, Exactly? Before we explore the benefits and features of a solid and concise social media brief, let’s try to better understand what this type of brief is, exactly. When we talk about “social media creative brief” we refer to a document that contains detailed information on the specific strategy to follow ahead of the launch of a social media marketing campaign. This brief is, essentially, the foundation of an effective, structured campaign that hugely increases the chances of success once the campaign is live. Companies within all sectors and industries can – and should – have a social media presence and, as a consequence, they should implement social media creative briefs each time they plan a new launch. If you’re a freelance marketer looking to get social media clients, it’s important to understand the benefits of a social media creative brief. A concise, well-thought-out brief can help increase the chances of success for a social media marketing campaign. Companies across all sectors and industries should implement social media creative briefs for new launches, as outlined in our white paper on the topic. Whether you are about to promote a new data engineering course, a skincare range, or healthy food for pets, the right social media creative brief can help you hit your targets. Free to use image sourced from Unsplash The Top Benefits of Having a Solid Social Media Creative Brief As we mentioned, the main reason why companies should put together a social media creative brief is to provide structure to a social media campaign and increase the chances of success. However, there is much more to be gained from a concise, well-thought-out social media creative brief, as we are about to explain. It Aligns the Entire Team While your social media team is likely formed of a few social media marketers and a social media marketing manager, it’s very possible that these professionals will interact with members of other teams as well as, potentially, external stakeholders. During these interactions, a unified social media creative brief can function as a solid point of reference for everyone – from social media experts to salespeople and more. This is very important, as it helps your entire teams to get aligned and work together towards a clear and common goal. It Provides Clarity Writing a concise social media creative brief helps companies to identify exactly their challenges, goals, and strategies, which in turn offers a much higher level of clarity that would simply not be possible without a creative brief. When all these aspects have been clearly established, the social media team (and any other stakeholders) will be able to get to work on the campaign in a much more structured, efficient, and productive way. Image Sourced from Asana It Helps You Focus on Your End Goals One of the most crucial benefits of a social media creative brief is that it allows you to narrow down your plans and goals in order to pinpoint exactly what you are aiming to achieve through your social media marketing campaign. Without such focus, it would be almost impossible to align your entire team and get everyone on board, which ultimately can hinder your ability to turn your social media campaign into a success. It Allows You to Zoom in on Your Audience With a social media creative brief, you will also be able to identify your exact target audience, which presents a series of invaluable opportunities both as you shape the rest of the brief and at the time of launching your campaign. Knowing who your campaign is for, in fact, helps you to decide on the specific messaging that you want to create, as well as utilize a language and tone of voice that resonate with your audience. Keep in mind that your language and tone should also align with your competitors’ strategies. For instance, if you are promoting a new video conferencing tool, you may want to compare to apps like 8×8 to highlight your unique selling points. As a result, your audience will be much more attracted to the content of your campaign, which will help you to gather more visibility and profitability. It Keeps Your Brand Coherent and Your Messaging Consistent A social media creative brief shouldn’t be a one-off, standalone asset that your social media team creates separately from other marketing campaigns. It should, in fact, be fully integrated with your overall marketing strategy, as this is the only way to guarantee a coherent brand identity and consistent messaging across different channels of communication. As you know, having a solid brand is one of the stepping stones to achieving the trust, credibility, and authoritativeness that your company needs to thrive. Free to use image sourced from Unsplash It Can Be Automated (and Save You Time) If the idea of having to put together a social media creative brief every time a new launch approaches feels a bit daunting or time-consuming, then be reassured by the fact that these briefs can be automated, saving you a lot of time and resources. After exploring various social