What is Content marketing?

Content marketing refers to creating and distributing unique, lucrative content such as infographics, charts, videos, and other forms of visual guides to gain the attention of customers/potential customers and hold their interest. By regularly providing information and sought-after content, you are encouraging your followers to continue to visit your social media sites and channels. This provides you with a solid platform from which to build valuable connections as well as share your expertise in your chosen industry, allowing you to strengthen relationships with your followers.