Pay per click is a social media advertising model wherein a social media page is paid each time an ad is clicked from the page. PPC ads are a crafty way to pay for page traffic rather than attain traffic through organic reach. The PPC model allows advertisers to avoid lofty advertisement costs and only pay for actual website engagement or clicks made from a given page. Essentially, followers visit a page, click on a posted ad, and the advertiser pays the page owner per click, thus paying per click.
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