Traffic refers to the number of visitors to your website. It’s important because it decides how well your site performs and what kind of experience your visitors will have. Traffic is one of the most important statistics for any site, and you’ll want to improve it as much as possible. To generate more traffic, you can create content that people want to read and share. You can get traffic to your site through search engine optimization, influencer marketing, organic content curation, and social media marketing to get people interested in your business.