Trends are the types of content that are popular for a certain period. They’re usually determined by what people share the most on social media. They usually include hashtags, topics, and events. You can use trend research to get ahead of your competition by identifying what’s trending before they do. This will allow you to tailor your posts accordingly and be more likely to reach your target audience. There are tools like Google Trends that can help you monitor trends and tailor your posts accordingly.
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