500 social media tools

This is the largest and most comprehensive list of social media tools online. Trust me, I did some digging.

Sure, there are countless lists floating around that have 10, 25, or even 100 social media tools listed. At best, you typically get the same top social media tools mentioned across these lists.

But you and I both know that there are hundreds of other little known social media tools out there that can help with your social media marketing initiatives. However, who has time to curate all of these tools in one place?

Lucky for you, I have compiled over 500 social media tools into a single list. So we’re off to a good start.

Grab Discounts to 17 of These Social Media Tools: Not only will you save some $$$, but I’ll even tell you what over 100 experts picked as their favorite tools – Click here to see what they said & to get the discounts. 

But check this out:

This is not your same old list post. Nope…

What I have found in list posts is that the longer the list, the more frustrated I get when endlessly scrolling to uncover a hidden gem that will do what I need it to.

I’m sure you can agree that this is not the best use of your time.

So here’s what I did:

Instead of throwing out a bunch of links to tools in some random order, I have made it drop-dead simple to zero in on tools that will solve your pain points.

With this list of social media tools, you can:

  • See which tools work on Facebook, Google+, Instagram, LinkedIn, Pinterest, or Twitter
  • Use the search filter to identify specific needs a tool serves, specific social media channels it will work, or the particular name of a tool you are interested in learning more about
  • Upvote or downvote your favorite or least favorite social tools
  • Sort the table alphabetically by name, whether or not it is free or paid (or both), or which tools have to most or least upvotes

Click here to go straight to the list of social media tools.

What is the Definition of a Social Media Tool?

Some things to note is that the term “social media tool” can be somewhat vague. What I mean is that even though a tool might serve a primary purpose for something else, it doesn’t necessarily mean it can’t be used to help your social media activities in some way.

For example, one such tool is Google Analytics. While it is definitely not intended to be a social media tool, you can most certainly use it to more accurately track your social media initiatives.

So please keep an open mind when sifting through these results.

Why You Need Multiple Social Media Tools

Whether most people admit it or not, you should be using various tools to help with your social media activities. By no means should you fully automate your social media presence, but you should look at ways to help streamline your efforts.

The numbers for social media are staggering. Twitter recently published that they have 316,000,000 (that’s 316 million) monthly active users. That pales in comparison to Facebook which has 1,900,000,000 monthly active users. Yep, that’s 1.9 billion.

Facebook has 1,900,000,000 monthly active users. Yep, that's 1.9 billion. Click To Tweet

Bottom-line is that no matter what your business has to offer, chances are that you can find your audience among the various social media networks.

In fact, according to GrowEpic’s data here is a breakdown of percent of companies in an industry that use each social media channel:

  • 45% – Facebook
  • 22% – Google+
  • 18% – Instagram
  • 7% – LinkedIn
  • 18% – Pinterest
  • 53% – Twitter

Here is the full chart with all the industries tracked:

Social Media Channel Usage By Industry

Of course your social channel focus will be influenced by your audience. If your business falls within one of these categories, you can have a good idea of where your competitors are focusing their efforts. You might choose to develop a presence on channels where your competitors are. Or perhaps, you take a contrarian approach and go after a less saturated social media channel.

No matter what social channels you want to be active on, to get the most out of your initiatives you will probably want consider a social media tool or two that will help you be more efficient.

Unfortunately, there is not a single software or tool that can tackle all your needs on each social media channel. The good news is that with this list of social media tools having the ability to be filtered, you can easily narrow down the results.

Create free infographics with Venngage

Many of these tools work across multiple social networks, which is not surprising.

Out of the social media tools in this list, we can see that the majority of them will work on Twitter and the fewest being Pinterest. Twitter has had an API open to developers for years, while Pinterest is just starting to roll out access to their API.

social-media-tools-for-each-network

Cost to use these tools vary. Some are free, some are paid, and some offer both free and paid options.

The majority of tools listed here do cost something to use. It takes a lot of time, resources, and money to put together many of these tools.

Here’s the pricing breakdown:

social-media-tools-cost-breakdown

Current List of Social Media Tools

As you can imagine, there are no doubt more tools that I have yet to find. So I can definitely use your help. If you know of a tool that is worth using and not on this list, please tell me about it here. I’ll be sure to check out the tool/service and update this list accordingly.

If you happen to come across an item in the list that is inaccurate or incorrect, please let me know so that I can fix it. Many of these tools require paid access to use, and unfortunately I don’t have access to some of them to really know the ins and outs of them. So if you are a user of a particular tool, let me know if I described one incorrectly.

I’d like to ask for your help in maintaining this list. Various social media tools come and go, and there’s nothing more annoying that clicking on a link to a tool to find out it is no longer available.

So, if you come across a tool that has seen better days, leave a comment below and I’ll update the list.

Don’t forget to leave a comment below about your favorite social media tools!

P.S. You will be asked to sign in to List.ly in order to vote for your favorite tools – don’t worry it’s easy and you sign in using Twitter, LinkedIn, Facebook or Google+.

Grab Discounts to 17 of These Social Media Tools: Not only will you save some $$$, but I’ll even tell you what over 100 experts picked as their favorite tools – Click here to see what they said & to get the discounts. 


Social Media Tools

1

Bulkly

Social Media Tools | Bulkly

Bulk manage your Buffer social media activities.
#Facebook #GooglePlus #LinkedIn #Twitter #Free #Paid

Social Media Tools | Actionly

Social Media Monitoring and Marketing tools from Actionly will help you grow your Social Media presence.
#Facebook #GooglePlus #LinkedIn #Twitter #Paid

Social Media Tools | Addict-o-Matic

Addictomatic is a free website that collects and displays information from all major social media and news sites for a given search phrase.
#Twitter #Free

Social Media Tools | AdEspresso

Easily optimize your Facebook ads.
#Facebook #Paid

5

Adly

Social Media Tools | Adly

Boost social media engagement through data-driven audience targeting, social advertising, and real-time events that drive sales and insights.
#Facebook #GooglePlus #LinkedIn #Pinterest #Twitter #Paid

Social Media Tools | Adobe Social

Create relevant social content and publish to the most engaged audiences for proven social marketing results with Adobe Social.
#Facebook #GooglePlus #LinkedIn #Twitter #Paid

Social Media Tools | AgoraPulse

Social Media Management Tools for Facebook, Twitter and Instagram.
#Facebook #Instagram #Twitter #Paid

Social Media Tools | Alianzo

Analyze influence and the ROI that brands get on social media with Alianzo.
#Facebook #GooglePlus #Instagram #LinkedIn #Pinterest #Twitter #Free

Social Media Tools | Alternion

Manage your social media, email and direct messages in one place with Alternion.
#Facebook #GooglePlus #Instagram #LinkedIn #Twitter #Free

Social Media Tools | Antavo Promotion Builder

Create viral contests, sweepstakes and giveaways to mobile, web and social with Antavo.
#Facebook #GooglePlus #LinkedIn #Twitter #Paid

Social Media Tools | Appearoo

Increase influence, followers and business by automatically pointing people to your ever growing online appearance with Appearoo.
#Facebook #GooglePlus #LinkedIn #Pinterest #Twitter #Free #Paid

Social Media Tools | Appinions

See the web through the lens of peoples’ opinions with Appinions influence marketing platform.
#Facebook #GooglePlus #LinkedIn #Twitter #Paid

13

Ark

Social Media Tools | Ark

Get social media info on all your email contacts with Ark Mail.
#Facebook #GooglePlus #Instagram #LinkedIn #Pinterest #Twitter #Free

Social Media Tools | AT Internet

Use social media monitoring to measure your company’s brand, products or competitors’ activity on all social channels.
#Facebook #LinkedIn #Twitter #Paid

Social Media Tools | Attensity

Get business and social intelligence using advanced NLP technology from Attensity.
#Facebook #LinkedIn #Twitter #Paid

Social Media Tools | Attentio

Use Attentio's algorithmic text mining technology and proprietary database to get the insight you need.
#Facebook #Twitter #Paid

Social Media Tools | Awareness Hub

Use a single platform to manage all your social media activities.
#Facebook #GooglePlus #Instagram #LinkedIn #Pinterest #Twitter #Paid

Social Media Tools | Back Tweets

Search through old tweets to identify tweets that refer to your website.
#Facebook #GooglePlus #Twitter #Free

Social Media Tools | Bazaarvoice Curations

Our consumer reviews, analytics and targeted media solutions turn the voice of the customer into increased sales for the world's best brands and retailers.
#Facebook #LinkedIn #Twitter #Paid

Social Media Tools | Beatstrap

Live blog with your team on Twitter.
#Instagram #Twitter #Free #Paid

Social Media Tools | Bedazzle

This Chrome extension allows you to add unicode text to your Tweet editor on Twitter.
#Twitter #Free

22

Befunky

Social Media Tools | Befunky

Add photo effects, edit photos and create photo collages with collage maker to share on your favorite social media channels.
#Facebook #GooglePlus #Instagram #LinkedIn #Pinterest #Twitter #Free #Paid

Social Media Tools | ChartBeat

Create a loyal audience your business can easily sell to.
#Facebook #GooglePlus #LinkedIn #Twitter #Paid

Social Media Tools | Bio is Changed

Get an update when someone's bio or profile picture has changed.
#Twitter #Free

25

Bitly

Social Media Tools | Bitly

Create shortened links that can be tracked on your social media updates.
#Facebook #GooglePlus #Instagram #LinkedIn #Pinterest #Twitter #Free #Paid

Grab Discounts to 17 of These Social Media Tools: Not only will you save some $$$, but I’ll even tell you what over 100 experts picked as their favorite tools – Click here to see what they said & to get the discounts. 

Get Beta Notification for Bulkly

Schedule posts 3 different ways
CSV Upload
RSS Import
Automatic RSS Posts
Get notified
  • danielle

    Very useful this list! I have another app to add to this list – Oscilloskope: https://www.oscilloskope.com/.

    It’s a brand new app for online media monitoring. Oscilloskope monitors in real-time Twitter, Facebook, G+, blogs, forums, videos, Instagram, Pinterest, Flickr, Yelp and gives you relevant signals about your business, name or product. You should give it a try!

    • http://www.changeagents.ie/ Paul O’Mahony

      Thanks Danielle

    • http://chrismakara.com/ Chris Makara

      Thanks for the suggestion Danielle, I’ll check it out and get it added.

    • http://chrismakara.com/ Chris Makara

      Just wanted to let you know that this has been added to the list Danielle :)

      • danielle

        Many thanks!

  • http://www.changeagents.ie/ Paul O’Mahony

    Phenomenal list. Very useful as a checklist I’ll use to ensure I’m not missing from any platform.

    • http://chrismakara.com/ Chris Makara

      Thanks Paul! Glad you found it useful.

  • Stu Shulman

    Is it broken? The vote tallies don’t seem to work.

    • http://chrismakara.com/ Chris Makara

      You will need to create/login to Listly in order to vote. If you click the upvote for the tool you want to vote for, it should prompt you to login to Listly. Let me know if you have any issues with it.

      • Stuart Shulman

        Several people have reported problems with voting. Page freezes or failure to load fully still appears to be a problem. I have particular problems with an iPhone.

        • http://chrismakara.com/ Chris Makara

          Sorry you are having trouble Stuart. The list is managed by List.ly so I don’t have control of the coding. I will poke around their support and see if others have the same issue…I just tried it on my Android phone and did not have any issues, I don’t have an iphone to try to replicate the issue…

  • https://twitter.com/#!/kmadhav Sourabh Rana

    Awesome List…. What a great work you have did for community…. Big thanks to Chris.

    • http://chrismakara.com/ Chris Makara

      Thanks Sourabh, I appreciate the kind words.

  • http://www.mavsocial.com/ Chris Hodgeman

    All i can say is wow Chris! Apart from the sheer number of tools, its really interesting to see the breakdown by social network and also that great table from GrowEpic. Well done.

    • http://chrismakara.com/ Chris Makara

      Thanks Chris. Yes, the breakdown is very useful to help identify what industries are using what channels. Definitely let me know if you use a tool that is not mentioned on the list so I can get it added :)

  • http://www.allin1social.com Emma Koitola

    Wow, that’s a great list – thanks for the article!

    I personally use Canva and Buzzsumo all the time. For social media management & reporting, I would add Allin1Social to the list (www.allin1social.com) – it’s literally an all-in-one solution when it comes to publishing, scheduling, analytics, reporting & benchmarking.

    • http://chrismakara.com/ Chris Makara

      Yes, Canva and Buzzsumo are excellent tools. I’ll check out AllIn1Social and get it added to the list :)

    • http://chrismakara.com/ Chris Makara

      Emma – Just wanted to let you know that I have added Allin1Social to the list. Thanks for letting me know about it :)

      • http://www.allin1social.com Emma Koitola

        Great, thanks Chris! I didn’t see it browsing through the list though?

        • http://chrismakara.com/ Chris Makara

          No problem. If you type in “allin1social” in the search it will bring it up. Also, you can change the filter to sort by alphabetical and it will be on the first page of results.

          • http://www.allin1social.com Emma Koitola

            Got it, thanks again Chris!

  • Annamma Philip Vergh

    This is amazing, Chris, Thanks for the great list, though i am using few a major numbers are not is use or say never heard of! LOL
    Thanks again Chris for this wonderful and useful post. I am bookmarking
    Keep sharing

    • http://chrismakara.com/ Chris Makara

      Sure thing, glad you are finding it useful :)

  • http://klear.com Yuval Maoz

    Hi Chris,
    This list is amazing. But I loved not only for the items and its usefulness, but also from the page and the infographics in it.:)
    I hope you’ll have the chance to take a look at our tools at Klear (klear.com) for Influencer search, social monitoring and analytics.
    It was great finding this list here.

    • http://chrismakara.com/ Chris Makara

      Hi Yuval, glad you enjoyed the post! I will definitely take a look at Klear and get it added to the list. Thanks for dropping by to let me know about it.

    • http://chrismakara.com/ Chris Makara

      Just wanted to let you know that Klear has been added :)

      • http://klear.com Yuval Maoz

        Thank you so much Chris!:)

  • Kuba Rogalski

    I think I already mentioned it on Twitter the other day but again, this list is so, so impressive! And thanks for featuring brand24.net!

    • http://chrismakara.com/ Chris Makara

      No problem, glad you are impressed by the list :)

      • Kuba Rogalski

        It’s so cool it would be weird if I wasn’t 😉

  • http://www.fabulouslysuccessful.com DawnZBournand

    Wow! Awesome list and knowledge sharing. Thank you so much Chris!

    • http://chrismakara.com/ Chris Makara

      Thanks Dawn, glad you enjoyed the list. Thanks for taking the time to leave a comment. Definitely let me know if you come across a tool that should be added :)

  • MINUCA ELENA

    Hi Chris,

    This list it’s unbelievably huge. How much time did it took you to compile it?

    I saw this post a while ago, but I must confess that I didn’t get further than the first page. Sorry. :( Now at a closer look I’m absolutely amazed by your work. I like very much that you mention which are the tools I can use for free and which require a paid subscription.

    Could you tell me from your point of view which are the top 3 free social media tools that you recommend?

    Thank you,
    Minuca

    • http://chrismakara.com/ Chris Makara

      Hey Minuca,

      It took probably a good two months to get all the info, compile it, etc. Although, it was not something I was working on every single day. If I had to do it again and work on it non-stop, I could probably get something like this done in a week or two.

      Great question on the 3 favorite social media tools :) I’d say mine currently are Bulkly, ManageFlitter, and Google Analytics.

      It’s funny, I actually asked this same question to over 100 experts. See what they had to say:

      http://bulk.ly/social-media-management/

      • MINUCA ELENA

        Hey Chris,

        Thanks for answering. I don’t remember reading your roundup, although I probably shared it. You know I like promoting expert roundups. :) I like that you made the top 10 of the most chosen tools.

        Bulkly doesn’t like me. LOL. I just made a free account, I clicked the link from the confirmation email and I still can’t login. It says “User Not Found.” Maybe it needs more time.

        Best,
        Minuca

        • http://chrismakara.com/ Chris Makara

          Glad you liked the round up!

          As for Bulkly, it’s not ready for sign ups so that is why you are having trouble…only I know the super secret link to use it 😉

          I’ll be more than happy to let you know once it is ready for others to test out if you are interested?

          • MINUCA ELENA

            Hey,

            Of course I want to know when it’s ready. Do I have the option to keep a free account as long as I want or is only a free trial? It says “TRY BULK BUFFER FOR FREE. START TRIAL”

            But it doesn’t mention how long this free trail is: 14 days, a month…?

          • http://chrismakara.com/ Chris Makara

            I have not 100% decided, but I think there will be a 100% completely free account (with some limitations), and various paid/upgraded accounts with more flexibility. Each of the upgraded accounts will have some sort of free trial (length TBD) with them.

          • MINUCA ELENA

            Awesome! Thanks, Chris! :)