Author name: Alexis Chamberlain

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The need for socialization has been around us for a long time, but the form of interaction changes at times. Earlier, people used to gather regularly at homes or any public places like gardens, clubs, and restaurants. They used to meet during morning walks, in the evenings, or at night after dinner to tell one another how their days had gone, what they liked, which book they had read, or which movie they had seen. [playht_player width=”100%” height=”175″ voice=”Mark”] With the progress in communication, social networking has become routine, and various social media sites have emerged. As a result, businesses see a vast scope of expansion through platforms. So it’s important to know how different generations use social media. Emergence Of Social Media In The Digital World Social networking facilities have seen a dramatic evolution over time. From actual to virtual, offline to online, near to far, we have found various places to talk and discover new people. And the craze of social networking is at its greatest extent currently. Let’s discuss social networking platforms. Looking back, we noticed that the first-ever public forum was Six Degrees which came into existence in 1997. After that, numerous mediums shone for some moments and disappeared into the dark abyss of the virtual universe; Ryze (2001), Friendster (2002), hi5 (2003), and, Myspace (2003) are some of them. With the names told above, social networking giants have come into existence, standing against the dynamic form of digital technology. For instance, Orkut started in 2004 and enjoyed some fandom for a short time. Facebook emerged in 2004 and has remained one of the most preferred mediums in contemporary times. Twitter began in 2006 and gained popularity as a medium of news and updates. Visually rich mediums like Youtube (2005), Instagram (2010), TikTok (2016), and Snapchat (2011) have been more prevalent among youth in the previous decade. Here, it is vital to assess the role of Generation Z and millennials in boosting the craze of social media. This is because the members of these age groups are the prominent users of the net service and social networking among the other ages. They have stayed and will stay on social platforms for a significant part of their life. They are more indulged in the digital world than any other generation. So, they should be the main object of any social media advertising project. Advantages Of Using Social Networking Tools The primary motive for utilizing social networking has remained the same: talking with people and exchanging thoughts, feelings, and facts. But, public platforms have more scope than that. People have now begun to use social networking to research products. So, merchants have started taking their businesses on social sites. Now, we will dive deeper into its benefits from different perspectives. For Users At this point, we will see how an average person who uses public platforms can get advantages from them. They are elaborated on in detail below. Connectivity As earlier said, interacting with various people is the prime motive for appearing on social media. Therefore, people can join others from different regions, countries, and age groups. Mostly, people use social sites to join family members, friends, and colleagues. But, they can also join with those who have identical thoughts and likings. Generation Z and millennials are more concerned about this thing. They find friends on public platforms. In fact, it is often seen that the netizens get to know friends on social sites first. Then, they start to know one another personally. Acquiring New Skills This may sound a bit unusual, but you can utilize social networking to learn something. However, platforms with visuals will be more helpful for this purpose. Youtube, Facebook, Snapchat, and Instagram are among the prominent centers of video content. If you are a regular social networking user, you can go through informative videos as well as demonstrative videos on numerous topics. For example, many watch Youtube videos to learn the cooking of delicious dishes. In addition, students can also get assistance in their studies with educational videos. On the other hand, many educators and coaching centers provide knowledge on these centers. Moreover, after the covid outbreak, the usage of apps like Google Meet, Youtube, and Zoom Meeting has skyrocketed. Building Communities Image(Source) You can make groups of people sharing similar interests on social platforms. For instance, there are many communities on various public sites like Twitter, Facebook, and Instagram. You may see many communities on Facebook for movies where people discuss their favorite pictures, celebrate birthdays of beloved stars, and talk about the latest movies. Not only for fun, but social sites are also a big stage to make groups for buying and selling things. There are numerous groups that connect buyers and sellers. In this regard, Facebook has grown as a vast marketplace. Exploring Products People like to obtain more insight into their preferred brands, so they use social networking apps to research various brands and read user reviews. In fact, social sites play a critical role in shaping the customers’ opinions nowadays, Users who are under 50 are potential shoppers of online products as they are more tech-savvy and can easily communicate with companies. In addition, companies have also realized the essence of social networking in promotion. Besides fetching brand information, you can leverage social sites to contact companies’ customer care departments. For instance, big brands have social media handles to offer easy and timely customer help on all leading platforms. Maintaining Mental Health Social media platforms can be called great stress busters or mental health relievers by interacting with various people and exchanging thoughts. In addition, it can help generate positive vibes among people with the same interests. Various groups and people assist people in their mental health concerns on social sites and provide related solutions. It lets people fight their depression, anxiety, and stress issues. Users can create, maintain and create new relations through social platforms. So, overall it helps to maintain mental well-being. Finding Jobs Though