Author name: Ayush Koul

Unlock your team’s full potential with these 8 proven tips for an employee engagement social media strategy. Boost morale and productivity with these tips.

The Instagram craze has exponentially escalated in the past few years. And this has eventually benefited numerous small and large businesses all over the world. But wouldn’t you agree that lately, the competition has increased substantially? It is because of this; one needs to strategize everything when using Instagram for business purposes. One of the prime factors that have a major impact on the viewership on Instagram is the time that one chooses to post. [playht_player width=”100%” height=”175″ voice=”Mark”] But if it were that simple to determine the best time for an Instagram post, wouldn’t everyone just stick to that? There are numerous factors that play an important role while deciding the best time for posting on Instagram. Factors to be Considered While Determining the Best Time to Post on Instagram Instagram keeps changing its algorithms to make the posts visible. The likelihood of a business post being included in the regular queue has become slimmer now. Whether it’s introducing a new product or sharing an app idea, you need to be well-versed with Instagram algorithms for better engagement and visibility. The good news is that it is still possible to strategize your posts to gain the maximum advantage of visibility. However, it is important to remember that in order to gain maximum advantage, one needs to determine the best time and day for posting multiple photos, reels, videos, stories, going live. Moreover, it is important to understand your industry, geographical location, and audience demographics also play an important role in determining the best time for posting on Instagram. We have used the most recent available data to help you decide the best time to post on Instagram in 2023. . Let us walk you through. The Research About the Best Time to Post on Instagram In the past, it was easy to get better visibility and engagement by following specific posting patterns. The algorithms of Instagram were not so complex earlier, and hence your followers could easily see what you post. Things have changed in respect to the posting time Instagram, and hence one needs to do a little extra homework to see the desired results. From using customized chatbots to engaging audiences using polls and quizzes, there are numerous options to play around with. Numerous tools are available in the marketplace that can help to increase the number of followers. Evidently, making money through Instagram can be pretty easy if you understand how the system works. Here is what the recent research indicates: Best Time – Based on the Days of the Week Image Source The timings shown in the chart above are represented in CDT. Mondays, Wednesdays, Fridays – The best time for posting during these days is from 11 am to 12 pm. Since most of the followers would have a lunch break during these hours, it is easy to comprehend that this is the time when they would want to catch up on the latest events. You can expect to get better visibility and engagement during these time frames. Tuesdays – The above graph clearly shows that the best timeframe on Tuesdays has a little wider window. 11 am to 2 pm is considered the best time for long-form content such as IG videos or live streams. Thursdays – 11 am is the best time for posting on Instagram Wednesdays. Since the exposure window is limited, you can use this day to post stories, polls, quizzes, etc. Saturdays and Sundays – These days are less likely to get you the required engagement and exposure. Best Time – Based on Industry As per research conducted by SproutSocial, if you are trying to build your audience for your business, using the time-metrics based on industry would be more beneficial. Healthcare Sector Image Source The above graph clearly indicates that Mondays and Tuesdays are best for the Healthcare sector for posting on Instagram. Saturday is considered to be the least fruitful day for the healthcare sector. Choosing the timings from 8 am to 9 am on Sundays would give you the maximum exposure. While on Tuesdays, you can choose from two-time slots; 8 am to 12 pm and 5 pm to 8 pm. Media Sector Image Source For the media sectors, Sunday is considered the worst day for Instagram posting. Whereas posting on Tuesdays, Wednesdays and Thursdays get the maximum engagement. On Tuesdays, 1 pm to 5 pm is considered best for Instagram posting. You can post stories, quizzes, polls, etc., for Wednesdays, at 11 am since the time slot is smaller. While on Thursdays, you can expect better engagement between 8 am, and 9 am. Education Sector Image Source The education sectors should keep Thursdays and Fridays for Instagram posting. On Friday, the maximum engagement is observed between 4 am, and 5 am. Whereas, on Thursdays posting at 2 am has been proven beneficial. Posting on Sunday would hardly prove fruitful as per the above graph. Non-Governmental Organizations (NGOs) Image Source NGOs get the maximum user engagement during Wednesdays between 10 am to 6 pm. Sunday should be avoided for Instagram posting by NGOs. Restaurants Image Source Monday is the best day to post on insta of a restaurant. You can choose from the timeframe of 9 am to 1 pm. Saturday is not considered best for Instagram posts. IT Sector The IT sector should refrain from posting on Sundays since it has the least visibility for its domain. Mondays, Tuesdays, Thursdays, and Fridays are the best days for IT sector Instagram posts. On Mondays, user engagement is maximum between 10 am, and 11 am. Also, choosing the timeframe between 2 pm and 5 pm can help with more traffic. Some 8 pm Instagram posts also get better engagement on Mondays. For Tuesdays, posting between 10 am and 1 pm is beneficial. Postings have gained better audience engagement on Thursdays at 12:00 pm and on Fridays at 11 am. Tours and Travel Industry Image Source When considering Instagram posting effectiveness, Saturdays and Sundays reap the least

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